Journal Of Health Care Marketing

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The impact of marketing strategies in healthcare systems

(3 days ago) WebMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Medical Marketing, Trust, and the Patient-Physician Relationship

(7 days ago) WebWhile marketing of health services by health care practitioners and organizations and by other suppliers (eg, pharmaceutical and device manufacturers and …

https://jamanetwork.com/journals/jama/fullarticle/2720005

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WebHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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Medical Marketing in the United States, 1997-2016 - JAMA Network

(7 days ago) WebMedical marketing influences behaviors and choices that can have important health consequences and also may adversely influence efforts to control unsustainable …

https://jamanetwork.com/journals/jama/fullarticle/2720029

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Health Marketing Quarterly: Vol 41, No 1 (Current issue)

(6 days ago) WebA reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B. …

https://www.tandfonline.com/toc/whmq20/current

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Journal of Health Care Marketing - Scimago Journal

(3 days ago) Web1999 Marketing Medicine (miscellaneous) The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the …

https://www.scimagojr.com/journalsearch.php?q=38481&tip=sid

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The adaptation of health care marketing to the digital era

(3 days ago) WebThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(8 days ago) WebWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. “The Doctor-of-the-Future Is …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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Journal of Health Care Marketing - ResearchGate

(1 days ago) WebJournal of Health Care Marketing Read 507 articles with impact on ResearchGate, the professional network for scientists.

https://www.researchgate.net/journal/Journal-of-Health-Care-Marketing-0737-3252/9

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Exploring Marketing Insights for Healthcare: Trends …

(2 days ago) WebFor the initial query we used the words (“healthcare marketing” OR “medical marketing” OR “health-care marketing” OR “marketing of health services” OR “marketing of medical services”) and …

https://www.mdpi.com/2071-1050/14/17/10499

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The importance of health marketing and a research agenda

(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Journal of Marketing Special Issue: Marketing in the Health Care …

(Just Now) WebProfessor Moorman served as the Editor-in-Chief of the Journal of Marketing from 2018–2022 and she has served as an Associate Editor for the Journal of Marketing …

https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/

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(PDF) Defining Health Care Marketing: A Review of - ResearchGate

(9 days ago) Webcare and defines health care marketing as the activity, set of. institutions, and processes for cre ating, communicating, delivering, &. exchanging any good, …

https://www.researchgate.net/publication/366381940_Defining_Health_Care_Marketing_A_Review_of_Scholarly_and_Other_Textual_Sources

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Journal of Health Care Marketing - ResearchGate

(9 days ago) WebApril 1992. ·. 58 Reads. A J San Augustine. ·. W J Long. ·. J Pantzallis. The authors extend the process of market positioning in the health care sector by focusing on the …

https://www.researchgate.net/journal/Journal-of-Health-Care-Marketing-0737-3252

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International Journal of Pharmaceutical and Healthcare Marketing

(8 days ago) WebInternational Journal of Pharmaceutical and Healthcare Marketing available volumes and issues. Books and journals Case studies Expert Briefings Open Access. Publish with us …

https://www.emerald.com/insight/publication/issn/1750-6123

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Health marketing and behavioral change: a review of the literature

(3 days ago) WebHealth marketing is the component of Social Marketing which uses commercial marketing principles and techniques to influence a target audience, so as, …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5909940/

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Healthcare marketing: A review of the literature based on citation

(1 days ago) WebThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …

https://pubmed.ncbi.nlm.nih.gov/31646959/

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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The adaptation of health care marketing to the digital era

(1 days ago) WebAbstract. The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …

https://pubmed.ncbi.nlm.nih.gov/28255375/

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Journal of Healthcare Management

(3 days ago) WebThe Journal of Healthcare Management (JHM) is the official journal of the American College of Healthcare Executives (ACHE). Published bimonthly, JHM is a peer-reviewed …

https://journals.lww.com/jhmonline/pages/default.aspx

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Journal of Medical Marketing: Sage Journals

(7 days ago) WebJournal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing has ceased publication. Sage thanks the Co-Editors, Peter Dumovic and …

https://journals.sagepub.com/home/mmj

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Capturing growth with a consumer centric healthcare experience

(9 days ago) WebA former global chief marketing officer and a senior adviser to McKinsey, Rebecca Messina is a leader in consumer experience who has worked with multiple …

https://www.mckinsey.com/industries/healthcare/our-insights/consumers-rule-driving-healthcare-growth-with-a-consumer-led-strategy

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Journal of Management & Marketing in Healthcare: Vol 1, No 1

(2 days ago) WebInternational Journal of Healthcare Management, Volume 1, Issue 1 (2007) See all volumes and issues. Vol 16, 2023 Vol 15, 2022 Vol 14, 2021 Vol 13, 2020 Vol 12, …

https://www.tandfonline.com/toc/yjhm19/1/1

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How businesses can think more strategically - The Business …

(5 days ago) WebYour company likely has a detailed growth strategy that covers everything from marketing and sales to product development and strategic partnerships. challenges …

https://www.bizjournals.com/kansascity/news/2024/04/24/strategy-accounts-payable-accounts-receivable.html

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Area hospitals rank among best in state - Central Penn Business …

(1 days ago) WebQuality health care is abundant in South central Pennsylvania and Lehigh Valley, according to rankings by Newsweek and Statista Inc. In its World’s Best Hospitals …

https://www.cpbj.com/area-hospitals-rank-among-best-in-state/

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