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Healthcare Leaders: Here’s How to Recruit—and …

One survey, conducted in 2018, asked 970 Gen Z healthcare workers about what keeps them engaged in their work. Fifty percent of respondents said that good communication with colleagues is the primary driver of … See more

Actived: 9 days ago

URL: https://www.ama.org/marketing-news/healthcare-leaders-heres-how-to-recruit-and-retain-generation-z/

How Data Science Speeds Healthcare Research During …

WebBy leveraging data science, hospitals and health care professionals are automating time-intensive tasks to meet the increased demands for patient care. In …

Category: Health Go Health

Exploring New Research on Marketing in the Healthcare …

WebChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …

Category: Health Go Health

10 Healthcare Marketing Mistakes to Avoid in 2020 AMA

WebNo. 7 — Placing Brand on the Back Burner. Healthcare executives are putting a higher value on data related to their brands and reputations, according to a recent …

Category: Health Go Health

What Is the Role of Marketing in Disrupted Health Care …

WebIn a Journal of Marketing special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute to the study and …

Category: Health Go Health

Journal of Marketing Special Issue: Marketing in the …

WebJ. Jason Bell, Sanghak Lee, and Thomas S. Gruca, “Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas” Clinical outreach is a crucial but understudied …

Category: Health Go Health

Healthcare Marketing Archives

WebHealthcare Marketing. Health care marketing is marketing designed to influence the behavior of target audiences in which the benefits would accrue to the target audience’s …

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Drive Patient Engagement with Health & Wellness …

WebHealth and wellness marketing campaigns can boost patient engagement by inspiring consumers to visit health systems’ websites, interact on social media, call …

Category: Health Go Health

2020 Top 50 U.S. Market Research and Data Analytics …

WebA full ranking of the top market research and data analytics companies in the U.S. for 2020. The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is …

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Finding the Right Doctor: Can Online Rating Platforms …

WebThe findings indicate that online reviews are highly correlated with important measures of clinical quality and provide important quality signals to patients. We also …

Category: Health Go Health

Should Hospitals Specialize in an Area or Diversify

WebEffect of Portfolio Strategy on Demand. We define a hospital’s portfolio strategy across two dimensions: focus, which is the depth of expertise within a category …

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Addressing the Rural Health Care Crisis: Pay Doctors to Travel from

WebCurrent Rural Health Care in Iowa. In a new Journal of Marketing study, we estimate financial costs of mitigating cardiologist shortages by studying outreach patterns …

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Journal of Marketing Special Issue: Better Marketing for a Better …

WebThis Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate …

Category: Health Go Health

6 Steps to Effectively Market Primary Care

WebContent and video marketing do two things: Establish physicians and practices as thought leaders and experts in the field. Allow patients to get to know the …

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Journal of Marketing Call for Papers: New Paradigms for a New …

WebEvent Time Notes; Manuscript submission window opens: January 1, 2023 : Winter AMA Special Issue Kickoff Session: February 2023: We invite scholars to attend a special …

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How One Marketer Is Using Lemons to Educate the World About …

WebWithin days, Chieze’s post and the “Know Your Lemons” image were shared 47,000 times, reaching about 3 million people and getting picked up by multiple media …

Category: Health Go Health

How News Outlets Amplify the Hype of Potentially Unhealthy …

WebFor example, in response to endorsements of health products by Dr. Oz, more legitimate news outlets often post articles about the ingredients in those health …

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The 5 Best Healthcare Marketing Ads of 2019

WebHere are my five favorite attention-grabbing ads of 2019 that can serve as inspiration for your next campaign. The Hospital for Sick Children – SickKids vs. The Greatest …

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Call for Manuscripts: Marketing in the Health Care Sector

WebThis Special Issue seeks papers that examine contemporary issues in the health care business and highlight the relevance of marketing approaches, knowledge, …

Category: Health Go Health

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