Health Care Marketing Articles
Listing Websites about Health Care Marketing Articles
Marketing in healthcare: Improving the consumer …
(7 days ago) In our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their revenue increase by up to 20 percent over five years, while costs to serve decreased by up to 30 percent. Providers that can bring it all … See more
Category: Health Show Health
The impact of marketing strategies in healthcare systems
(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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Emerging Marketing Research on Healthcare and Medical …
(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …
https://www.journals.uchicago.edu/doi/full/10.1086/719268
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The Unique Challenges Of Health Care Marketing - Forbes
(7 days ago) WEBPerhaps the biggest challenge in health care marketing is targeting. Channels like search engine advertising are relatively easy as you can target patients …
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What is Healthcare Marketing? Strategies & Tips Gartner
(5 days ago) WEBGartner is a trusted advisor and an objective resource for more than 15,000 enterprises in ~90 countries and territories. Become a Client. Gartner's healthcare marketing …
https://www.gartner.com/en/marketing/insights/healthcare-marketing-strategy
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Marketing in the Health Care Sector: Disrupted Exchanges …
(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. At the heart of our view lies a …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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Exploring Marketing Insights for Healthcare: Trends and
(2 days ago) WEBMost of the top 10 most cited articles on healthcare marketing topics—according to our study, frequently include the concept of “customer” (not patient) in the Author Keywords/Indexed Keywords or …
https://www.mdpi.com/2071-1050/14/17/10499
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Integrated marketing communications: a strategic priority …
(3 days ago) WEBIntegrated marketing communications (IMC) happens to be a formal term in the discipline of marketing. It is defined as “the coordination of all of the marketing …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491104/
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Journal of Marketing Special Issue: Marketing in the …
(Just Now) WEBWith this Journal of Marketing Special Issue on “Marketing in the Health Care Sector,” the editors introduce a set of articles that offer novel contributions regarding marketing’s …
https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/
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Full article: The importance of health marketing and a …
(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Catalyzing marketing innovation and competitive advantage in the
(3 days ago) WEBTaking a road less traveled to bolster target marketing efforts: In 1979, Willis-Knighton Health System identified and pursued an off the beaten path in its bid to …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
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Advertising in health and medicine: using mass media to …
(8 days ago) WEBAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3
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Healthcare Marketing Blog Articles & Inspiring Examples in 2024
(9 days ago) WEB4 Captivating Marketing Strategies for Aesthetic Clinics: Beyond Before & After. With the global medical aesthetics market expected to reach a significant growth of $25.9 billion …
https://digitalagencynetwork.com/blog/healthcare-marketing/
Category: Medical Show Health
Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …
https://www.tandfonline.com/journals/whmq20
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What Is the Role of Marketing in Disrupted Health Care Markets?
(8 days ago) WEBIn a Journal of Marketing special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute to the study and …
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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Technology Is Changing Healthcare—Marketers Must Change …
(6 days ago) WEBAs president of a B2B advertising agency, I’m involved in work that spans healthcare categories, including medical devices, hospital systems, clinical diagnostics …
Category: Medical Show Health
The adaptation of health care marketing to the digital era
(3 days ago) WEBAbstract. The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WEBBy Arch G. Woodside; Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall,
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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Century of care: These North Jersey hospitals have a rich history
(4 days ago) WEBThe nurses’ home was occupied by 1916, and a new six-story, all-brick hospital came in 1923 at a cost of $870,000. Total capacity hit 250. The X-ray room was …
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Health Care Roundup: Market Talk - WSJ - The Wall Street Journal
(3 days ago) WEBThe latest Market Talks covering the Health Care sector. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET. 1116 ET – Sanofi is …
https://www.wsj.com/tech/biotech/health-care-roundup-market-talk-370bff89
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Integrated marketing communications: a strategic priority in …
(8 days ago) WEBHealthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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Health officer Castro to make history as next North Bergen …
(Just Now) WEBNorth Bergen Health Officer Janet Castro and Mayor Nicholas Sacco speak to the press during a tour of the North Bergen COVID-19 vaccination site inside the …
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Target marketing in the health services industry: the value of
(3 days ago) WEBTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Policy Experts Call for Easier Access to Healthcare Data for …
(5 days ago) WEB“The Voice of New Jersey Tech." NJ Venture Deals Roundup May 2022; September 22, 2019 MARKETING TECHNIQUES: Planning for 2020: 5 Points of an …
https://njtechweekly.com/policy-experts-call-for-easier-access-to-healthcare-data-for-research/
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