Healthcare Marketing Journal Articles
Listing Websites about Healthcare Marketing Journal Articles
The impact of marketing strategies in healthcare systems
(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …
https://www.tandfonline.com/journals/whmq20
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Medical Marketing in the United States, 1997-2016
(7 days ago) WEBIn this study, Schwartz and Woloshin estimate that spending on marketing of prescription drugs, disease awareness, and health and laboratory services in the US …
https://jamanetwork.com/journals/jama/fullarticle/2720029
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Health Marketing Quarterly: Vol 41, No 1 (Current issue)
(6 days ago) WEBA reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B. …
https://www.tandfonline.com/toc/whmq20/current
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Integrated marketing communications: a strategic priority …
(8 days ago) WEBBackground Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7
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The adaptation of health care marketing to the digital era
(3 days ago) WEBThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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Catalyzing marketing innovation and competitive …
(3 days ago) WEBTaking a road less traveled to bolster target marketing efforts: In 1979, Willis-Knighton Health System identified and pursued an off the beaten path in its bid to …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/
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Marketing in the Health Care Sector: Disrupted Exchanges …
(8 days ago) WEBWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. (Van Heerde, Moreau, and …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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List of issues Health Marketing Quarterly - Taylor
(8 days ago) WEBBrowse the list of issues and latest articles from Health Marketing Quarterly. All issues Special issues . Latest articles Partial Access; Volume 41 2024 Volume 40 2023
https://www.tandfonline.com/loi/whmq20
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Medical Marketing, Trust, and the Patient-Physician Relationship
(7 days ago) WEBIndividuals in the United States are adept at holding 2 competing views about health care: on one hand, health care revolves around a sacred compact marketing by health …
https://jamanetwork.com/journals/jama/fullarticle/2720005
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Marketing in healthcare: Improving the consumer experience
(7 days ago) WEBIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …
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Exploring New Research on Marketing in the Healthcare Sector
(8 days ago) WEBChanges in Healthcare Markets. Marketing can address several interesting issues in changing healthcare markets. Service mix has been addressed in recent work, …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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Healthcare marketing: A review of the literature based on citation
(1 days ago) WEBThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …
https://pubmed.ncbi.nlm.nih.gov/31646959/
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The importance of health marketing and a research agenda
(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Health marketing and behavioral change: a review of the literature
(3 days ago) WEBHealth marketing is the component of Social Marketing which uses commercial marketing principles and techniques to influence a target audience, so as, …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5909940/
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WEBMarketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987. Access Statistics for this article. Journal of Business …
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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EXPRESS: No Comments (from You): Understanding the - SAGE …
(2 days ago) WEBPresumably in an effort to reduce cyberbullying and promote mental health, online influencers often limit viewers’ ability to post comments. This article was …
https://journals.sagepub.com/doi/abs/10.1177/00222429241252842
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Latest science news, discoveries and analysis - Nature
(7 days ago) WEBFind breaking science news and analysis from the world's leading research journal. Audio long read: Why loneliness is bad for your health. NATURE PODCAST …
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Building a Renowned Clinical Nurse Specialist Team - LWW
(9 days ago) WEBpen vacancies and role confusion. After restructuring to a centralized model, a multiphase approach was taken that included innovative recruitment strategies, development of a …
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Target marketing in the health services industry: the value of
(3 days ago) WEBTarget marketing, a practice used to more effectively address the wants and needs of customers, involves three interrelated activities: market segmentation, …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Healthcare marketing: A review of the literature based on citation
(6 days ago) WEBThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing …
https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120
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Iliocostal Friction Syndrome Causing Flank Pain in a Patient - LWW
(9 days ago) WEBFinancial disclosure statements have been obtained, and no conflicts of interest have been reported by the authors or by any individuals in control of the content of this article. …
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Sources of Satisfaction in Hospital Nursing Practice: A Guid - LWW
(7 days ago) WEBspecific aspects of hospital staff nurse (SN) practice and perceived job characteristics and psychological states, thought to have motivational consequences. Background: The Job …
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