Healthcare Marketing Articles

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The impact of marketing strategies in healthcare systems

(3 days ago) WebBy applying innovative health marketing principles to reinvigorate the medical organization’s marketing initiatives, organizations will be able to better position …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

Category:  Medical Show Health

Emerging Marketing Research on Healthcare and Medical …

(7 days ago) WebThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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Marketing communications in health and medicine: …

(8 days ago) WebGiven the imperative for excellence in marketing communications, it is hoped that the light shed by this supplement and its collection of articles will help …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05598-4

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Exploring Marketing Insights for Healthcare: Trends and

(2 days ago) WebMost of the top 10 most cited articles on healthcare marketing topics—according to our study, frequently include the concept of “customer” (not patient) in the Author Keywords/Indexed Keywords or …

https://www.mdpi.com/2071-1050/14/17/10499

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Integrated marketing communications: a strategic priority …

(8 days ago) WebBackground Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05606-7

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Marketing in the Health Care Sector: Disrupted Exchanges …

(8 days ago) WebFigure 1 separates the conventional and newer forms of each actor. In the conventional view on the left side of Figure 1, consumers have limited health care or …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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The State of Healthcare Marketing 2022

(Just Now) WebThe State of Healthcare Marketing 2022. Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, …

https://martech.health/articles/the-state-of-healthcare-marketing-2022

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Exploring New Research on Marketing in the Healthcare Sector

(8 days ago) WebThe Journal of Marketing Special Issue on “ Marketing in the Healthcare Sector ” is dedicated to promoting research on healthcare marketing. Thirteen scholars …

https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/

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The Unique Challenges Of Health Care Marketing - Forbes

(7 days ago) WebPerhaps the biggest challenge in health care marketing is targeting. Channels like search engine advertising are relatively easy as you can target patients …

https://www.forbes.com/sites/forbesagencycouncil/2021/01/28/the-unique-challenges-of-health-care-marketing/

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What is Healthcare Marketing? Strategies & Tips Gartner

(5 days ago) WebGartner is a trusted advisor and an objective resource for more than 15,000 enterprises in ~90 countries and territories. Become a Client. Gartner's healthcare marketing …

https://www.gartner.com/en/marketing/insights/healthcare-marketing-strategy

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Defining Health Care Marketing: A Review of Scholarly and …

(2 days ago) WebHealth care marketing, Healthcare marketing, Wellness, Wellbeing, Health, Biopsychosocial model. INTRODUCTION . A review of the leading higher education …

https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1007&context=jamt

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WebHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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Healthcare marketing: A review of the literature based on citation

(6 days ago) WebAbstract. This study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and …

https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120

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Patient-Centric Marketing For Therapists In The Digital Age - Forbes

(Just Now) WebAjay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. getty. The global …

https://www.forbes.com/sites/forbesagencycouncil/2024/05/13/patient-centric-marketing-for-therapists-in-the-digital-age/

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Marketing for health care organizations: Philip Kotler and Roberta …

(9 days ago) WebBy Arch G. Woodside; Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall,

https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90

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Undergraduates Develop Comprehensive Marketing Strategy for …

(2 days ago) WebAs the largest health system in the state with 23 hospitals, 72 urgent care facilities, and nearly 2,000 physician practices, Piedmont is positioned to change the …

https://news.gsu.edu/2024/05/16/undergraduates-develop-comprehensive-marketing-strategy-for-piedmont-healthcare/

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How did the use of the social marketing approach in Egyptian

(7 days ago) WebImproving breastfeeding practices does not always link to interventions relying only on improving nutrition awareness and education but needs cultural and behavioral …

https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-024-18469-y

Category:  Nutrition Show Health

Policy Experts Call for Easier Access to Healthcare Data for …

(5 days ago) Web<p>Dr. Jeffrey Brenner, a leader in coordinating healthcare initiatives in Camden, said legislation is needed to make data more easily accessible to researchers, …

https://njtechweekly.com/policy-experts-call-for-easier-access-to-healthcare-data-for-research/

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Catalyzing marketing innovation and competitive advantage in the

(3 days ago) WebTaking a road less traveled to bolster target marketing efforts: In 1979, Willis-Knighton Health System identified and pursued an off the beaten path in its bid to …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293865/

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Mental Health Awareness Month 2024—ads from MTV, McDonald …

(4 days ago) WebPublished on May 15, 2024. McDonald’s U.K. removed the smiles from Happy Meals to show kids its OK not to feel happy all the time. May is Mental Health …

https://adage.com/article/marketing-news-strategy/mental-health-awareness-month-2024-ads-mtv-mcdonalds-calm-and-more/2560366

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Medicare Advantage will 'sink' rural hospitals, experts warn

(5 days ago) WebHealthcare insurance association AHIP pointed to a federally funded study published in the American Journal of Managed Care last fall that used data from before …

https://www.modernhealthcare.com/politics-policy/rural-hospitals-medicare-advantage-pay-closing

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Eisai starts rolling submission for injectable version of Alzheimer's

(Just Now) WebMay 14 (Reuters) - Eisai (4523.T) and partner Biogen (BIIB.O) said on Tuesday that the Japanese drugmaker has begun submitting data on a rolling basis to the US …

https://www.reuters.com/business/healthcare-pharmaceuticals/eisai-starts-rolling-submission-injectable-version-alzheimers-drug-with-us-fda-2024-05-14/

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FDA Approves Amgen Drug for Persistently Deadly Form of Lung …

(9 days ago) WebMay 16, 2024. The Food and Drug Administration on Thursday approved an innovative new treatment for patients with a form of lung cancer. It is to be used only by …

https://www.nytimes.com/2024/05/16/health/fda-amgen-small-cell-lung-cancer-imdelltra.html

Category:  Food,  Cancer Show Health

32 NJ hospitals named LGBTQ+ Healthcare Equality Leaders

(5 days ago) WebThirty-two hospitals in New Jersey were named 2024 LGBTQ+ Healthcare Equality Leaders by the Human Rights Campaign Foundation, the third-most in the …

https://www.app.com/story/news/health/2024/05/08/nj-hospitals-cited-lgbtq-equality-standards/73602550007/

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Influential and Worthy: A Video-centric Exploration of Travel

(8 days ago) WebInfluencer marketing has ushered in a new mode of electronic commerce, necessitating research to explore this emerging business logic. This study, grounded in …

https://journals.sagepub.com/doi/10.1177/00472875241249428

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Hasbrouck Heights Introduces 2024 Municipal Budget - TAPinto

(Just Now) WebThe resolution introducing the 2024 Municipal Budget was passed at the May 14th meeting of the Hasbrouck Heights Mayor and Council. There will be a formal …

https://www.tapinto.net/towns/hasbrouck-heights-slash-wood-ridge-slash-teterboro/sections/government/articles/hasbrouck-heights-introduces-2024-municipal-budget

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SisterLink.com - Supporting the Northern Manhattan Perinatal …

(7 days ago) WebNorthern Manhattan Perinatal Partnership, Inc (NMPP) is a not-for-profit community based organization comprised of a network of public and private agencies, community …

https://www.sisterlink.com/

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Southern Miss MBA Program jumps in Fortune Education Rankings

(Just Now) WebThe University of Southern Mississippi (USM) Master of Business Administration program (MBA) program has been ranked No. 31 nationally in the Best …

https://www.usm.edu/news/2024/release/master-of-business-administration-online-program.php

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Saint Peter's Delivers

(1 days ago) WebMarketing material distributed within and outside the healthcare system and its entities (including Saint Peter’s University Hospital) Articles published in the healthcare …

https://pages.saintpetershcs.com/delivers

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Walmart's strong first quarter driven by consumers seeking …

(7 days ago) WebBut Walmart is scaling back in areas where it has not done well and said last month that it would close its health centers and virtual care service. Walmart reported …

https://apnews.com/article/walmart-firstquarter-earnings-inflation-economy-2dc446f6df16aa8c1cfc76df81a9ae1f

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