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The State of Healthcare Marketing 2022

By most accounts, behavior among healthcare consumers is returning to normal. Are we moving toward what Deloitte calls “The Next Normal”?It certainly feels that … See more

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URL: https://martech.health/articles/the-state-of-healthcare-marketing-2022

7 Strategies for Healthcare Marketing to Gen Z Consumers

Web4) Consider healthcare Influencers. Peer influencers offer both relatability and inspiration. Gen Z is nearly twice as likely as millennials to make a purchase based …

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9 Healthcare Marketing Trends to Embrace in 2023

Web9 Healthcare Marketing Trends 2023. 1. Competition from Retail and Telehealth Disruptors Continues to Intensify. The COVID-19 pandemic supercharged a new type of competition …

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Defining and Implementing Value-Based Healthcare: A Strategic …

WebValue-based healthcare is a healthcare delivery model based on care quality, not quantity. Providers, including hospitals and physicians, are paid based on patient health …

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The 3 Pillars of Effective Healthcare Content Marketing: Data, …

WebWhether it’s doctors preferring clinical language or executives wanting a formal tone, the key is “getting stakeholders on board so we can create content that truly …

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7 Examples of Effective Hospital Wellness Campaigns

WebThat’s where wellness programs—from breastfeeding to bereavement support, blood pressure to cancer screenings, weight loss to stress reduction classes—come into play. …

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Healthcare Market Research Firms

WebMarket Research Focus: 50%. Rob Klein founded Klein & Partners with the purpose of helping healthcare clients find their brand voice through innovative market research …

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Healthcare Branding Firms

WebCobalt Communications. Branding Focus: 10%. Cobalt works at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies …

Category:  Medical Go Health

2024 Healthcare Strategy Summit, Exhibitors and Sponsors

WebThe Healthcare Marketing & Physician Strategies Summit (HMPS24) will take place April 17-19, 2024, at Caesars Palace Las Vegas. Now in its 29th year, the Summit brings …

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Gaps in Care: Why They Happen and How to Close Them

WebGaps in care, or care management, refers to the discrepancy between the care provided to patients and the recommended best practices in healthcare. Gaps in care can manifest …

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9 Healthcare Marketing Trends for 2023

WebThe healthcare industry makes up a significant portion of total US digital ad spend, and it has been steadily climbing over the past three years. In 2022, healthcare …

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How to Incorporate Diversity, Equity & Inclusion Into Your …

WebExample: McLean Hospital created the position of Chief Diversity, Equity and Inclusion Officer and promoted Dr. Stephanie Pinder-Amaker to the role. Many hospitals now have …

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Healthcare Patient Education Firms

WebPatient Education Focus: 40%. Nucleus Medical Media, Inc. is a leading creator of medical illustrations, medical animations, and interactive media for healthcare, education, …

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MASHSMD 2024 Annual Conference

Webrater8. rater8 is the leader in healthcare reputation management. Medical practices across 60 specialties use rater8 to automate patient feedback, gain real-time insights into …

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What are the best healthcare keywords

WebIf you feel this post should be active, please Contact Us to restore the post. Choosing the best healthcare keywords will help you create content that brings the right people to your …

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6 Ways Your Organization Can Inspire With Patient Safety Stories

Web6. Say it with humor…if you dare. Safety is no laughing matter. But nurses dancing to the Men in Hats 1982 hit “Safety Dance” — now, that is funny. Check out this …

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Hospital Marketing and Communications Post-COVID-19

WebAs healthcare organizations begin to look toward a new normal once the COVID-19 pandemic eases, marketing and communications will be more important than ever.

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9 Social Media Post Ideas for Your Hospital

WebUse your social media platforms to announce events such as community health workshops, blood drives, charity fundraisers, and more. Include the date, time, …

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