Health Care Marketing Research Articles
Listing Websites about Health Care Marketing Research Articles
Emerging Marketing Research on Healthcare and Medical …
(7 days ago) WebThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …
https://www.journals.uchicago.edu/doi/full/10.1086/719268
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The impact of marketing strategies in healthcare systems
(3 days ago) WebMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/
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Target marketing in the health services industry: the value …
(3 days ago) WebThis article has been published as part of BMC Health Services Research Volume 18 Supplement 3, 2018: Engaging patients, enhancing patient experiences: …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6293495/
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Marketing in healthcare: Improving the consumer …
(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …
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Marketing in the Health Care Sector: Disrupted Exchanges …
(8 days ago) WebWith this special issue on “Marketing in the Health Care Sector,” we highlight more opportunities for marketing to contribute. Chakravarti Dipankar, Ni Jian …
https://journals.sagepub.com/doi/10.1177/00222429231213154
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Exploring New Research on Marketing in the Healthcare …
(8 days ago) WebThe Journal of Marketing Special Issue on “ Marketing in the Healthcare Sector ” is dedicated to promoting research on healthcare marketing. Thirteen scholars …
https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/
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The adaptation of health care marketing to the digital era
(3 days ago) WebThe purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5304370/
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Exploring Marketing Insights for Healthcare: Trends and
(2 days ago) WebThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts from the perspective of how research in the …
https://www.mdpi.com/2071-1050/14/17/10499
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Emerging Marketing Research on Healthcare and …
(6 days ago) WebMARKETING RESEARCH ON HEALTHCARE AND MEDICAL DECISION MAKING A recent comprehensive literature review (Iacobucci 2019) shows that an average of 1.59, …
https://www.journals.uchicago.edu/doi/pdf/10.1086/719268
Category: Medical Show Health
The importance of health marketing and a research agenda
(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Advertising in health and medicine: using mass media to …
(8 days ago) WebAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3
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Health Marketing Quarterly Taylor & Francis Online
(3 days ago) WebThe mission of Health Marketing Quarterly is to advance its leadership in health marketing research, strengthen and broaden its impact on academia, practice, …
https://www.tandfonline.com/journals/whmq20
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Marketing communications in health and medicine: perspectives …
(8 days ago) WebBackground Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05598-4
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(PDF) Essentials of Healthcare Marketing - ResearchGate
(5 days ago) WebAbstract. This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the …
https://www.researchgate.net/publication/350609045_Essentials_of_Healthcare_Marketing
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The impact and challenges of digital marketing in the health care
(Just Now) WebCitation: Pasaribu SB, Novitasari D, Goestjahjanti FS and Hendratono T (2022) The impact and challenges of digital marketing in the health care industry during …
https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2022.969523/full
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Health Marketing Quarterly: Vol 41, No 1 (Current issue)
(6 days ago) WebEngaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication. Joy Parkinson et al. Editorial …
https://www.tandfonline.com/toc/whmq20/current
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Healthcare marketing: A review of the literature based on citation
(1 days ago) WebThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …
https://pubmed.ncbi.nlm.nih.gov/31646959/
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Journal of Marketing Special Issue: Marketing in the Health Care …
(Just Now) WebEditorial: Christine Moorman, Harald J. van Heerde, C. Page Moreau, and Robert W. Palmatier, “Marketing in the Health Care Sector: Disrupted Exchanges and New …
https://www.ama.org/journal-of-marketing-special-issue-marketing-in-the-healthcare-sector/
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Segmentation of health-care consumers: psychological …
(8 days ago) WebThere is an observable, growing trend toward tailoring support programs – in addition to medical treatment – more closely to individuals to help improve patients’ …
https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05560-4
Category: Medical Show Health
Medical Marketing, Trust, and the Patient-Physician Relationship
(7 days ago) WebIndividuals in the United States are adept at holding 2 competing views about health care: on one hand, health care revolves around a sacred compact between …
https://jamanetwork.com/journals/jama/fullarticle/2720005
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Healthcare Systems & Services Insights McKinsey & Company
(9 days ago) WebLearn how McKinsey helps private and public healthcare leaders make healthcare better, more affordable, and more accessible for millions of people around …
https://www.mckinsey.com/industries/healthcare/our-insights
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Influential and Worthy: A Video-centric Exploration of Travel
(8 days ago) WebInfluencer marketing has ushered in a new mode of electronic commerce, necessitating research to explore this emerging business logic. This study, grounded in …
https://journals.sagepub.com/doi/10.1177/00472875241249428
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Patient-Centric Marketing For Therapists In The Digital Age - Forbes
(Just Now) WebAjay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The global behavioral …
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Digital therapeutics (DTx) for disease management McKinsey
(9 days ago) WebWithin digital health, funding for digital therapeutics (including solutions for mental health) has grown at an even faster pace—up 134 percent from the prior year to …
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How AI And Technology Can Impact Mental Health Care - Forbes
(Just Now) WebIt is interesting to note that research shows the impact of untreated mental health issues from this time still exists today in and around big industrial centers from the …
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Science is making anti-aging progress. But do we want to live …
(6 days ago) WebThe world has seen an explosion in aging research in recent decades, with billions of dollars spent by government agencies and private companies. And the …
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Research: What Companies Don’t Know About How Workers Use AI
(2 days ago) WebThis article offers three recommendations for leaders to find the right balance of control and trust around AI, including measuring how their employees currently use AI, …
https://hbr.org/2024/05/research-what-companies-dont-know-about-how-workers-use-ai
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MAPS psychedelics research for MDMA therapy comes under …
(4 days ago) WebMAPS "remains fully supportive of comprehensive, high-quality research; careful analysis of safety and efficacy; and stringent regulatory oversight of any …
https://www.npr.org/sections/health-shots/2024/05/13/1250580932/ecstasy-mdma-ptsd-fda-approval
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The Deloitte Global 2024 Gen Z and Millennial Survey
(1 days ago) Web2024 Gen Z and Millennial Survey: Living and working with purpose in a transforming world The 13th edition of Deloitte’s Gen Z and Millennial Survey connected with nearly 23,000 …
https://www.deloitte.com/global/en/issues/work/content/genz-millennialsurvey.html
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Improving Health Through Health Marketing - PMC - National …
(3 days ago) WebImproving Health Through Marketing. In this issue of Preventing Chronic Disease, Maibach et al make a compelling case for the important role that marketing …
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1636721/
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Cultural Relativity and Acceptance of Embryonic Stem Cell …
(6 days ago) WebVoices in Bioethics is currently seeking submissions on philosophical and practical topics, both current and timeless. Papers addressing access to healthcare, the …
https://journals.library.columbia.edu/index.php/bioethics/article/view/12685
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Healthcare marketing: A review of the literature based on citation
(6 days ago) WebThe most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review …
https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120
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As schools reconsider cursive, research homes in on handwriting's …
(3 days ago) WebAs schools reconsider cursive, research homes in on handwriting's brain benefits : Shots - Health News Researchers are learning that handwriting engages the …
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Certain vegetarian diets significantly reduce risk of cancer, heart
(5 days ago) WebEating a vegan, vegetarian or lacto-ovo vegetarian diet significantly reduces the overall risk of developing cancer, heart disease and dying early from cardiovascular …
https://www.cnn.com/2024/05/15/health/vegetarian-vegan-cancer-heart-disease-wellness/index.html
Category: Cancer Show Health
FemTech McKinsey
(4 days ago) WebWomen’s healthcare enables better outcomes for women patients and consumers, 1 The authors acknowledge the importance of healthcare to the …
https://www.mckinsey.com/industries/healthcare/our-insights/the-dawn-of-the-femtech-revolution
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Here's Why Encompass Health (EHC) is a Strong Growth Stock
(6 days ago) WebEncompass Health Corporation is a provider of integrated healthcare services. It offers facility-based patient care through its network of inpatient rehabilitation hospitals.
https://www.zacks.com/stock/news/2273497/heres-why-encompass-health-ehc-is-a-strong-growth-stock
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Black vets could get higher VA benefits if race not used in lung …
(8 days ago) WebR emoving a patient’s race from an equation used to assess lung function — a change called for by health equity advocates — would mean that the lung disease of …
https://www.statnews.com/2024/05/19/lung-test-race-adjustment-disability-black-veterans/
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