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The HCP Marketing Pro’s Guide to Healthcare Advertising - Adfire …

(3 days ago) Healthcare geofencing lets you serve location-based ads to HCPs. These types of campaigns run off of programmatic technology that leverages GPS signals from providers’ devices, delivering ads based on that data. Here’s why advertising within hospitals and other healthcare settings is worth investing in: 1. … See more

https://adfirehealth.com/blog/hcp-marketing-guide-healthcare-advertising/

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Data-Driven Healthcare Professional Marketing Sermo

(6 days ago) WebEffective HCP advertising includes a mix of direct mail, digital, in-person, and social media marketing tactics. For pharma companies that don’t invest in the latest healthcare professional …

https://www.sermo.com/resources/hcp-marketing/

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2022 Trends in Health Advertising Veeva - Veeva Systems

(6 days ago) WebWhile direct buys remain a central component of many HCP digital campaigns, programmatic platforms generated the majority of HCP reach in 2021. Efficient delivery …

https://www.veeva.com/resources/2022-trends-in-health-advertising/

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HCP Marketing Strategies & Trends in 2021 Good Apple

(6 days ago) WebSuccessful HCP marketing means successfully meeting the needs of HCPs. The HCP’s prescribing habits, treatment habits, diagnosing habits, their specialty, the size of their practice, and the recent events or trends that …

https://goodapple.com/hcp-marketing/

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How to Create a Successful HCP Marketing Strategy

(6 days ago) WebHCP-targeted marketing is a crucial strategy for reaching trending HCPs through digital video advertising formats. By tailoring content specifically to healthcare professionals and utilizing HCP-specific channels, …

https://www.colormatics.com/article/how-to-create-a-successful-hcp-marketing-strategy/

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HCP Marketing Strategies & Trends for 2022 & Beyond

(4 days ago) WebInfluencers/Paid Ads. Current healthcare marketing trends include using a health mix of the aforementioned tools, depending on what you’re trying to promote. …

https://www.broadcastmed.com/8834/news/hcp-marketing-strategies-and-trends-for-2022-and-beyond

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How to Leverage Digital Channels for Effective HCP Advertising

(6 days ago) WebStrategies for Effective HCP Advertising on Digital Channels. 1. Educational Content is King. With 68% of HCPs favoring webinars or webcasts, it’s clear that …

https://levohealth.com/how-to-leverage-digital-channels-for-effective-hcp-advertising/

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HCP Advertising, Part 1: Understanding Healthcare …

(8 days ago) WebThis is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed …

https://glasscanopy.com/healthcare-marketing-segmentation/

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HCP Advertising, Part 2: Highly-Targeted Content Marketing for

(7 days ago) WebThis is part 2 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences.This part …

https://glasscanopy.com/content-marketing-for-healthcare-providers/

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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HCP Marketing, Part 3: HCP Advertising and How to Track, …

(Just Now) WebHCP Digital Marketing: 5 Steps to Successfully Market to HCPs (The Short Version) - January 5, 2024; HCP Advertising, Part 5: Optimizing Your Digital Marketing …

https://glasscanopy.com/hcp-advertising/

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Swoop HCP Marketing Solutions

(5 days ago) WebFor too long, life sciences companies have been constrained by the marketplace’s antiquated method of engaging healthcare providers via traditional 1:1 NPI targeting.

https://www.swoop.com/hcp-marketing-solutions

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5 of the best healthcare campaigns that won in 2021 - The Drum

(2 days ago) Web5 of the best healthcare campaigns that won in 2021, featuring Canesten and Floradix. By Webb Wright, NY Reporter. December 28, 2021 5 min read. …

https://www.thedrum.com/news/2021/12/28/5-the-best-healthcare-campaigns-won-2021-featuring-canesten-and-floradix

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TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing

(3 days ago) WebBy acquiring TI Health, Swoop – the leading provider of exclusive privacy-safe patient audiences – now offers a fully unified HCP and direct-to-consumer (DTC) system of …

https://www.swoop.com/blog/ti-health-is-swoop-unify-hcp-and-dtc-marketing

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Healthcare Advertising Benchmarks for Search, Display, & Social in …

(4 days ago) WebThis report is based on a sample of 2,838 North American-based LOCALiQ client campaigns in the healthcare vertical across search advertising, display …

https://www.wordstream.com/blog/ws/2021/11/24/healthcare-advertising-benchmarks-2021

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The 2023 Healthcare Marketers Trend Report: A trim off the top

(7 days ago) WebGiven those overarching trends — not to mention a fast-transforming kit of digital advertising tools and technology — it should come as no surprise that, per the …

https://www.mmm-online.com/home/channel/features/healthcare-marketers-trend-report-2023-a-trim-off-the-top/

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Ad healthcare - PharmaTimes

(5 days ago) WebIn the last two years, and accelerated by COVID-19, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been …

https://www.pharmatimes.com/thought_leadership/native_advertising_is_exploding_across_healthcare,_have_you_jumped_in_1382960/

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Pharmaceutical Advertising Healthcare Marketing Company

(3 days ago) WebFull Tech Stack. Doceree has built, from the ground up, a custom Demand-side Platform (DSP), Supply-side Platform (SSP), Ad Server, Data Management Platform (DMP), and …

https://doceree.com/us/

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5 of the most effective creative ads in the health & pharma sector

(8 days ago) WebThis approach takes guts from the client as it is a very fine line to get comedy in ads right, especially within the health category. The serious message comes across, the …

https://www.thedrum.com/news/2024/04/29/5-the-most-effective-creative-ads-the-health-pharma-sector

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A third of Americans could have had data stolen in big health

(8 days ago) WebA third of Americans may have had their personal data swept up in a February ransomware attack on a UnitedHealth Group subsidiary that disrupted pharmacies …

https://www.cnn.com/2024/05/01/politics/data-stolen-healthcare-hack/index.html

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Walmart will close all of its health care clinics CNN Business

(Just Now) WebWalmart, the largest retailer in the United States, will close all 51 of its health care centers in six states and end virtual health care services, the company said …

https://www.cnn.com/2024/04/30/business/walmart-closes-health-clinics/index.html

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Doctors warn they’re seeing syphilis patients with unusual and …

(6 days ago) WebPublic health officials in Chicago say they have been seeing a worrisome trend: Patients complaining of unusual symptoms like vision and eye problems, …

https://www.cnn.com/2024/04/26/health/doctors-warn-theyre-seeing-syphilis-patients-with-unusual-and-severe-symptoms/index.html

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How AI Is Being Used to Treat Mental Illnesses - Business Insider

(6 days ago) WebImel and Lyssn's chief technology officer, Michael Tanana, said it's hard to evaluate the quality of service being provided because sessions between mental-health …

https://www.businessinsider.com/artificial-intelligence-treating-mental-illness-and-used-in-therapy-2024-4

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HCP Advertising, Part 4: Healthcare Email Marketing to Target HCPs

(1 days ago) WebThis is part 4 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains …

https://glasscanopy.com/healthcare-email-marketing/

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H5N1 bird flu was circulating in dairy cows for four months before …

(1 days ago) WebBird flu was probably circulating in dairy cows for at least four months before it was confirmed to be the highly pathogenic H5N1 virus, according to a new analysis of …

https://edition.cnn.com/2024/05/02/health/h5n1-bird-flu-usda/index.html

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Medical Device Marketing: An HCP Marketer’s Guide Adfire Health

(1 days ago) WebLearn more about our healthcare programmatic advertising in our free whitepaper, Unlocking Programmatic Advertising Advertising: What Healthcare Marketers Need to …

https://adfirehealth.com/blog/medical-device-marketing-guide/

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AI helps Miami’s Hispanic and Black residents with healthcare

(6 days ago) WebNicole Smith, a cardiovascular patient, poses inside the Cleveland Clinic in Weston where she was treated back in 2023, on Monday, April 29, 2024.

https://www.miamiherald.com/news/health-care/article287951860.html

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US Rep from Tennessee Andy Ogles using tax dollars on digital ad …

(9 days ago) WebThe board at the time tapped $6 million to go toward Department of Mental Health & Substance Abuse Services grants, but the new law will now provide more …

https://www.tennessean.com/story/news/politics/2024/05/03/rep-andy-ogles-tennessee-using-tax-dollars-digital-ad-buys/73511762007/

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(1 days ago) Web“This rule prohibits those regulated by HIPAA — health care providers, health plans, clearing houses and their business associates — from using or disclosing …

https://www.cnn.com/2024/04/22/health/biden-administration-new-rule-reproductive-health-care-privacy/index.html

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Lawmakers target mergers in first hearing on Change Healthcare …

(1 days ago) WebDuring the first congressional hearing on the Change Healthcare hack Tuesday, lawmakers appeared to zero in on the risks of massive consolidation in health …

https://www.axios.com/2024/04/17/congress-change-healthcare-cyberattack

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