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Precision Healthcare Marketing

WEBThe Swoop Difference. For too long, the healthcare and life sciences industry has been constrained by the antiquated thinking, processes and systems of a marketplace that …

Actived: 2 days ago

URL: https://www.swoop.com/

Swoop Launches Predictive AI Targeting, the Next Generation of

WEBBuilt on a privacy-by-design foundation, Swoop is both HIPAA-certified and NAI accredited, having developed more than 12,000 unique target segments for 42 of …

Category:  Health Go Health

W2O Acquires Swoop Fueling New Health Technology Business

WEBSan Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has acquired tech-enabled companies Swoop and IPM.ai, further accelerating what is …

Category:  Health Go Health

Breaking Down Silos: Unifying HCP and DTC Marketing for …

WEBTargeting Patients at All Phases of Their Health Journey with Predictive Audiences. By: Katie Carr, EVP, Chief Revenue Officer . Technology Artificial Intelligence Predictive AI. …

Category:  Health Go Health

2024 Healthcare Marketing Outlook: Priorities and Opportunities

WEBPost-COVID, healthcare companies are becoming more strategic about reaching their target audiences. In this TrendTalks session, 2024 Healthcare Marketing Outlook: Priorities …

Category:  Health Go Health

Introducing Predictive AI, a New Approach to Targeting Before …

WEBThis new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process …

Category:  Health Go Health

Swoop Becomes the First Consumer Health Data Company to Join …

WEBCompany at the forefront of protecting patient privacy without sacrificing ability to improve health outcomes. CAMBRIDGE, Mass. - January 14, 2020 - Swoop, the company …

Category:  Health Go Health

Connecting Brands with Patients: The New Standard for Precision …

WEBHealth data targeting is the solution the industry needs right now, especially as other channels fall short or fail. With privacy-safe health data targeting, brands can …

Category:  Health Go Health

MM&M’s Healthcare Marketers Trend Report 2022

WEBTargeting Patients at All Phases of Their Health Journey with Predictive Audiences. By: Katie Carr, EVP, Chief Revenue Officer . Technology Artificial Intelligence Predictive AI. …

Category:  Health Go Health

Swoop Becomes First Healthcare Data Provider to Integrate Its …

WEBSwoop has announced a partnership with Nielsen, a global leader in audience measurement, data and analytics, becoming the first healthcare data provider to …

Category:  Health Go Health

Swoop HCP Marketing Solutions

WEBProgrammatic Activation. DSP-agnostic, Swoop offers the only self-serve HCP programmatic solution with physician level detail (PLD) reporting in addition to its …

Category:  Health Go Health

Targeting Patients at All Phases of Their Health Journey with

WEBBy analyzing vast amounts of data, this technology can forecast future health events, treatment progressions, patient adherence patterns and more. …

Category:  Health Go Health

Seeking Medical Guidance, but in Different Ways – How Patients …

WEBBy: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting The way physicians and patients interact with conversational AI is representative of what both …

Category:  Medical Go Health

Protecting Patient Privacy Beyond HIPAA

WEBSwoop, the first health data technology company to become a member of the NAI, has built over 3,000 privacy-safe patient segments for 42 of the top 50 pharmaceutical brands …

Category:  Health Go Health

Upstream HCP Activation Delivers an Incremental $2M for a …

WEBPreviously, Erin was the founder and CEO of TI Health where she brought more than 25 years of digital advertising, data and healthcare marketing experience. Prior to that, she …

Category:  Health Go Health

How Using Real World Data Across Channels Can Better Engage …

WEBHowever, “in most cases, they don’t understand the health status of a patient and in the off-the-shelf option, do not hone in on the specific need of the brand.” A better solution “for …

Category:  Health Go Health

How to Use Privacy-Safe Data to Optimize Healthcare Marketing

WEBThe health systems-focused conversation covered how to leverage healthcare data effectively to optimize marketing results, how to utilize real world data to develop higher …

Category:  Health Go Health

New NAI Health Audience Disclosure Requirements

WEBNew NAI Health Audience Disclosure Requirements. Ron Elwell Sep 20, 2020 9:55:49 PM. Healthcare Marketing. January guidance provided a way for advertisers to determine …

Category:  Health Go Health

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