Thedrum.com

How influencers can chart a new course for women’s health …

WebToday, influencer marketing is growing rapidly – tipped to become a $16.4bn industry in 2022, up $15bn from 2016. But, as Betty Ford’s story shows us, social …

Actived: 6 days ago

URL: https://www.thedrum.com/opinion/2022/03/09/how-influencers-can-chart-new-course-women-s-health-awareness-0

The gender health gap: Why women’s health needs a rethink

WebThe trillion-dollar question. Recent analysis from McKinsey says that the women’s health gap is a “$1 trillion dollar opportunity to improve lives and economies” – …

Category: Health Go Health

From food ‘farmacies’ to longevity resorts, the trends

WebFor the last decade, VML has been revealing the trends that will change the world in its annual report, The Future 100. To set the scene for The Drum’s Health & …

Category: Health Go Health

Listen to your heart, not healthtech, if you want to live longer

WebIt could cover all the big topics - health, work, mindfulness, ethics, parenting, money, politics, sex and maybe a bonus segment on having fun.

Category: Health Go Health

The world’s most-awarded health & pharma campaigns

WebThe third-most-awarded Health & Pharma campaign of 2023 was ‘Eyedar’ by Area 23 for Horizon Therapeutics. An initiative driven by tech and AI, the Eyedar app …

Category: Health Go Health

5 of the best healthcare campaigns that won in 2021

Web5 of the best healthcare campaigns that won in 2021, featuring Canesten and Floradix. By Webb Wright, NY Reporter. December 28, 2021 | 5 min read. …

Category: Health Go Health

Health not wealth: consumers are prioritizing wellness in 2023

WebThe bar is low for 2023. To feel a sense of success and personal growth, 2023 looks to be the year of achievable goals. Resolutions such as 'eat more healthy …

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Is Ozempic’s marketing leaning into its viral weight loss reputation

WebAs part of The Drum’s Health & Pharma Focus, we get the skinny on Ozempic’s marketing after the diabetes drug became known as a weight loss tool, for …

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Remedy Health closes $11m in Series A funding to 3D print

WebThe Drum Network article. May 13, 2021 | 4 min read. Remedy Health, a new personalized health tech company, has raised $11m in Series A funding after …

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5 of the most effective creative ads in the health & pharma sector

WebAs part of The Drum’s Health & Pharma Focus, we’re using insights from Kantar’s Marketplace, an automated market research platform, to look closer and …

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The biggest shifts in health ad spend in 2020, on both sides of the

WebOffering some visibility of this in the UK, Nielsen shared its Ad Intel report for 2020. It found that health and wellbeing ad spend across cinema, outdoor, press, radio …

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Inside the biggest health agency you’ve probably never heard of

WebThe agency can claim to be the biggest independent agency in the health sector and competes with network rivals including Publicis Health and WPP Health to …

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How Zoe, Plenish et al are making the most of a global gut health

WebFigures from Grand Market View show that the global gut health market is worth over $47bn. That figure is only set to head northwards to an indigestion-inducing …

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Just what the doctor ordered: the best public health campaigns

WebAs the UK government dismantles Public Health England in lieu of a new agency focused on preventing pandemics, The Drum looks back at the world's best …

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New Dove Men+Care initiative supports dads’ mental wellbeing …

WebJune 17, 2021 | 4 min read. With a growing body of research pointing to the potentially dangerous implications of the pandemic on mental health, Dove Men+Care unveils a …

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The bionic opportunity: how AI is transforming healthcare marketing

WebAI should make the healthcare experience more human, not less. AI is augmenting the healthcare marketer in three ways: our vision, our intellect and our …

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Healthy body, healthy mind: why Asics is going big on mental …

WebThe pandemic and the lockdowns it has led to have put mental health on the agenda like never before. At Asics, this meant revisiting its founding principle of ’healthy …

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Flo Health on how its content drove daily app usage with pregnant

WebFlo Health has won the Data and Insights and the Healthcare and Pharma categories at The Drum Awards for Content. Here is the award-winning case study.

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Dignity Health: Hello Humankindness by Eleven

WebThe latest digital campaign in the Hello Humankindness series includes 'Teacher Handshake' and three other films. Created by Dignity Health and agency Eleven, the …

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Why New York’s largest health system tied gun violence to a …

WebYou don’t have to be a physician to recognize that America is during a harrowing public health crisis. Life expectancy is at its lowest point since the mid-1990s, …

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Havas is integrating its creative and healthcare agencies under a

WebHavas Health & You leader Donna Murphy will now also head its creative agency group / The Drum. While the company's spokespeople confirmed the move is not …

Category: Health Go Health

Adidas and Calm partner to support wellbeing in sport The Drum

WebAsics will now fund mental health support for all its sponsored athletes. Fergal Walker, Calm’s vice-president of partnerships, added: “Mental and physical …

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