Healthcare Marketing Fractional Citation
Listing Websites about Healthcare Marketing Fractional Citation
Healthcare marketing: A review of the literature based on citation
(6 days ago) WebThe most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review the burgeoning body of healthcare marketing literature with the aim of mapping the research …
https://www.tandfonline.com/doi/full/10.1080/07359683.2019.1680120
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Healthcare marketing: A review of the literature based on citation …
(8 days ago) WebCut-off point is total citations of 100 and/or fractional citations of 50. fractional citations per year and set out these values in Table 6. To compute the average fractional …
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Emerging Marketing Research on Healthcare and …
(7 days ago) WebThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, and …
https://www.journals.uchicago.edu/doi/full/10.1086/719268
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Exploring Marketing Insights for Healthcare: Trends and - MDPI
(2 days ago) WebThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts …
https://www.mdpi.com/2071-1050/14/17/10499
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(PDF) Defining Health Care Marketing: A Review of
(9 days ago) Webcare and defines health care marketing as the activity, set of. institutions, and processes for cre ating, communicating, delivering, &. exchanging any good, service, or idea; performed to restore
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Health Services Marketing: A Practitioner's Guide SpringerLink
(6 days ago) Web14 Citations. Buy print copy. Softcover Book USD 16.99 USD 69.99. Discount applied Marketing theory and the history of marketing in healthcare will be minimized in an …
https://link.springer.com/book/10.1007/978-0-387-73606-8
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Future thinking: the role of marketing in healthcare
(8 days ago) WebConcordance, a type of value co-creation, is an effective way for physicians and patients to ameliorate health outcomes.,Although a more diverse sample would be …
https://www.emerald.com/insight/content/doi/10.1108/EJM-10-2017-0779/full/html
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Healthcare market segmentation and data mining: A systematic …
(6 days ago) WebA systematic review of the literature concerning healthcare market segmentation and data mining identified several areas for future health marketing …
https://www.tandfonline.com/doi/full/10.1080/07359683.2018.1514734
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[PDF] Defining Health Care Marketing: A Review of Scholarly and …
(6 days ago) WebThis paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness …
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The impact of marketing strategies in healthcare systems.
(1 days ago) WebEurope PMC is an archive of life sciences journal literature. To understand the impact of marketing strategies on the quality of healthcare services, it is important to …
https://europepmc.org/article/pmc/6685306
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The importance of health marketing and a research agenda
(6 days ago) WebHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …
https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780
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Healthcare marketing: A review of the literature based on citation
(3 days ago) WebThe most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review the burgeoning …
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Marketing in healthcare: Improving the consumer experience
(7 days ago) WebIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …
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The framework for the marketing function, market orientation and
(8 days ago) WebThis study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of …
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Defining Health Care Marketing: A Review of Scholarly and …
(2 days ago) WebThis paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, …
https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=1007&context=jamt
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Marketing for health care organizations: Philip Kotler and Roberta …
(9 days ago) WebBy Arch G. Woodside; Marketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall,
https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90
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How to Create a Healthcare Marketing Strategy: A Step-by-Step …
(1 days ago) WebThere are eight key steps you can take to develop a comprehensive healthcare marketing strategy. The first few steps involve assembling the all-important …
https://www.invoca.com/blog/healthcare-marketing-step-by-step
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Fractional Healthcare Marketing Manager WebMarkets Medical
(7 days ago) WebNeed a marketing manager for your healthcare or medical business but cannot afford a full time employee? A WebMarkets Medical fractional marketing manager provides …
https://webmarketsmedical.com/marketing-manager
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Fractional Chief Marketing Officer (CMO) for Health Startups
(7 days ago) WebA Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes. A great Fractional CMO will find out …
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Marketing Material Guidelines - Horizon BCBSNJ
(3 days ago) WebThe new marketing materials encompass the complete suite of Horizon Insurance solutions available through OMNIA Health Plans, including medical coverage featuring our OMNIA …
https://www.horizonblue.com/sites/default/files/Broker_Marketing_Material_Guide.pdf
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NJ Healthcare Equity Conference Speaker to Reveal Top Health
(9 days ago) WebNJ Healthcare Equity Conference Speaker to Reveal Top Health Literacy Strategies. Gail Kebbel, Neighbor. Posted Wed, Aug 28, 2013 at 2:03 pm ET.
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