Healthcare Market Research Articles

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Emerging Marketing Research on Healthcare and …

(7 days ago) WEBThe healthcare market has been changing rapidly since the new millennium, creating a need for a new, integrated perspective on consumer relevant healthcare topics through the lens of psychology, marketing, …

https://www.journals.uchicago.edu/doi/full/10.1086/719268

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The impact of marketing strategies in healthcare systems

(3 days ago) WEBMarketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6685306/

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Marketing in the Health Care Sector: Disrupted Exchanges and …

(8 days ago) WEBThe marketplace for health care services has exploded with a range of complementary and alternative (C&A) health providers, reaching $31.8 billion in the …

https://journals.sagepub.com/doi/10.1177/00222429231213154

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Exploring New Research on Marketing in the Healthcare Sector

(8 days ago) WEBThe Journal of Marketing Special Issue on “ Marketing in the Healthcare Sector ” is dedicated to promoting research on healthcare marketing. Thirteen …

https://www.ama.org/2020/08/18/promoting-research-on-marketing-in-the-healthcare-sector/

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Marketing in healthcare: Improving the consumer experience

(7 days ago) WEBIn our experience, healthcare providers that implemented changes focused on improving the consumer experience—including through marketing efforts—saw their …

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience

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Advertising in health and medicine: using mass media to …

(8 days ago) WEBAdvertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most …

https://bmchealthservres.biomedcentral.com/articles/10.1186/s12913-020-05599-3

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Exploring Marketing Insights for Healthcare: Trends …

(2 days ago) WEBThe study aims to provide a series of information that will contribute to the understanding of the concept of healthcare marketing and other associated concepts from the perspective of how research in …

https://www.mdpi.com/2071-1050/14/17/10499

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Health Marketing Quarterly Taylor & Francis Online

(3 days ago) WEBHealth marketing to achieve the UN SDGs. Digital health engagement. Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA …

https://www.tandfonline.com/journals/whmq20

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The importance of health marketing and a research agenda

(6 days ago) WEBHealth marketing is a discipline leveraging traditional marketing techniques and research-driven strategies to protect and promote the health of individuals, …

https://www.tandfonline.com/doi/full/10.1080/07359683.2024.2271780

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Emerging Marketing Research on Healthcare and Medical …

(6 days ago) WEBMARKETING RESEARCH ON HEALTHCARE AND MEDICAL DECISION MAKING A recent comprehensive literature review (Iacobucci 2019) shows that an average of 1.59, …

https://www.journals.uchicago.edu/doi/pdf/10.1086/719268

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Healthcare Systems & Services Insights McKinsey

(9 days ago) WEBLearn how McKinsey helps private and public healthcare leaders make healthcare better, more affordable, and more accessible for millions of people around the world. https://www.mckinsey.com …

https://www.mckinsey.com/industries/healthcare/our-insights

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Change and Innovation in Healthcare: Findings from Literature

(3 days ago) WEBCluster 8 provides some insights on the state of art in the healthcare research field. Beyond case studies, the topic becomes relevant only relative to the …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8141398/

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Healthcare Market Research: 10+ Trends & Real-Life Examples

(9 days ago) WEBApple Health. Source: Apple 15. Apple’s collaboration with the medical community, as part of its health ecosystem, highlights the importance of market research in healthcare …

https://research.aimultiple.com/healthcare-market-research/

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What is Healthcare Market Research? Definition, Process and

(4 days ago) WEBHealthcare market research is defined as the systematic collection, analysis, and interpretation of data and information related to the healthcare industry. It involves …

https://ideascale.com/blog/healthcare-market-research/

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Health Care 2030: The Coming Transformation NEJM Catalyst

(4 days ago) WEBHealth Care 2030: The Coming Transformation. The next decade will see major shifts in the design of health systems and health care, propelled by digital health, …

https://catalyst.nejm.org/doi/full/10.1056/CAT.20.0569

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Healthcare’s next chapter: What’s ahead for the US healthcare …

(7 days ago) WEBWhat’s ahead for health systems. Healthcare delivery will continue its restructuring. The definition of at-scale systems has changed in the past few years; …

https://www.mckinsey.com/industries/healthcare/our-insights/healthcares-next-chapter-whats-ahead-for-the-us-healthcare-industry

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Artificial intelligence in healthcare: transforming the practice of

(3 days ago) WEBIntroduction. Healthcare systems around the world face significant challenges in achieving the ‘quadruple aim’ for healthcare: improve population health, improve the patient's …

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8285156/

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Where ACA Marketplace Enrollment is Growing the Fastest, and Why

(7 days ago) WEBStates using Healthcare.gov saw a weighted average growth of 126% in ACA Marketplace enrollment from 2020 to 2024, compared to 22% growth in states …

https://www.kff.org/policy-watch/where-aca-marketplace-enrollment-is-growing-the-fastest-and-why/

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Marketing for health care organizations: Philip Kotler and Roberta …

(9 days ago) WEBMarketing for health care organizations: Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987. Access Statistics for this article. Journal of Business …

https://econpapers.repec.org/RePEc:eee:jbrese:v:16:y:1988:i:1:p:89-90

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Indian drugmakers to see FY25 revenue boost in key US market, …

(5 days ago) WEBIndian drugmakers, which have the U.S. market as a key segment, will sustain their revenue improvement in fiscal 2025 due to drug shortages in the United States, …

https://www.reuters.com/business/healthcare-pharmaceuticals/indian-drugmakers-see-fy25-revenue-boost-key-us-market-says-india-ratings-2024-05-27/

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Using Sectors to Identify Opportunities Beneath the Benchmark …

(Just Now) WEBUsing Sectors to Identify Opportunities Beneath the Benchmark Index Level. By CME Group. 28 May 2024. 2023 was a strong year for equity investors in the S&P …

https://www.cmegroup.com/articles/2024/sector-investing.html

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Merger of Two European CROs to Shake Up the Clinical Research …

(3 days ago) WEBMay 27th, 2024, Frankfurt, Germany — palleos healthcare GmbH, a German-based oncology-focused contract research organization, and OCT Global SA operating …

https://www.biospace.com/article/releases/merger-of-two-european-cros-to-shake-up-the-clinical-research-industry/

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Insights into the 2022 individual health insurance market

(7 days ago) WEB2022 brought healthy participation growth. In 2022, 55 new insurers entered the market (a 21 percent increase over 2021), marking the highest growth in …

https://www.mckinsey.com/industries/healthcare/our-insights/insights-into-the-2022-individual-health-insurance-market

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Policy Experts Call for Easier Access to Healthcare Data for …

(5 days ago) WEB<p>Dr. Jeffrey Brenner, a leader in coordinating healthcare initiatives in Camden, said legislation is needed to make data more easily accessible to researchers, …

https://njtechweekly.com/policy-experts-call-for-easier-access-to-healthcare-data-for-research/

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ENTERPRISE RISK MANAGEMENT - Wiley Online Library

(9 days ago) WEBFor general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, …

https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118267080.fmatter

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A breakthrough for lupus treatment? Study explores CAR T-cell …

(1 days ago) WEBCAR T-cell immunotherapy changes these collected T cells to produce chimeric antigen receptors (or CARs) that adhere to tumors to destroy them. A recent …

https://health.ucdavis.edu/news/headlines/a-breakthrough-for-lupus-treatment-study-explores-car-t-cell-therapy-for-autoimmune-disease/2024/05

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Bird flu in U.S. cows caught scientists by surprise. Canadian …

(9 days ago) WEBKelvin's own research, published in 2015, probed the issue further.. Her team explored influenza transmission between mother and infant ferrets, an animal scientists …

https://www.cbc.ca/news/health/bird-flu-in-u-s-cows-caught-scientists-by-surprise-canadian-research-has-seen-it-coming-since-1953-1.7212587

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Nurses threaten to strike at 3 NJ hospitals. Here's why - Yahoo

(9 days ago) WEBAbout 3,000 nurses have voted to authorize a strike at three New Jersey hospitals — Englewood Health, Hackensack Meridian's Palisades Medical Center in …

https://www.yahoo.com/news/nurses-threaten-strike-3-nj-181427716.html

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US healthcare developments in 2023 and beyond McKinsey

(Just Now) WEBBased on updated and expanded projections, we estimate that healthcare profit pools will grow at a 4 percent CAGR from $654 billion in 2021 to $790 billion in …

https://www.mckinsey.com/industries/healthcare/our-insights/what-to-expect-in-us-healthcare-in-2023-and-beyond

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#Bartender: portrayals of popular alcohol - BMC Public Health

(7 days ago) WEBBackground Despite widespread use of the short-video social media platform TikTok©, limited research investigates how alcohol is portrayed on the platform. …

https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-024-18571-1

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AEROS CubeSat launches to study ocean health - MIT News

(2 days ago) WEBAEROS will apply spectroscopic techniques to measure and monitor ocean health while using a software-defined radio to bridge connectivity between the …

https://news.mit.edu/2024/aeros-cubesat-launches-study-ocean-health-0520

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Women in the healthcare industry: An update McKinsey

(8 days ago) WEBOur most recent analysis of women in healthcare is based on data gathered for the Women in the Workplace 2022 report published by McKinsey and LeanIn.Org. 1 …

https://www.mckinsey.com/industries/healthcare/our-insights/women-in-healthcare-and-life-sciences-the-ongoing-stress-of-covid-19

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Philippines Protests China's Annual Fishing Ban

(Just Now) WEBUS News is a recognized leader in college, grad school, hospital, mutual fund, and car rankings. Track elected officials, research health conditions, and find news you …

https://www.usnews.com/news/world/articles/2024-05-27/philippines-protests-chinas-annual-fishing-ban

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