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7 Tips to help your readers’ health insurance literacy

WEBBe concrete with your content. Provide examples that help illustrate insurance terms. For example, in the case of the young family shopping for insurance, provide …

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URL: https://www.writergirl.com/health-insurance-literacy-writergirl/

Six Healthcare Website Content Trends in 2021 WriterGirl

WEBThe new year seems to bring on this urge to clear out and start fresh. I’ve never been a fan of resolutions, but something about January 1 always drives me to tidy …

Category:  Health Go Health

Should Healthcare Organizations Use Social Audio

WEBMany healthcare organizations host patient-to-patient support groups — either in person or virtual. It’s important for patients to talk to others like them, as it can …

Category:  Health Go Health

How to prioritize content as a healthcare marketer WriterGirl

WEBReba is a business development pro. She’s passionate about helping others and building long-term relationships with clients. They count on Reba’s energetic spirit …

Category:  Health Go Health

Healthcare Marketing to Generation X WriterGirl

WEBUntil recently, most healthcare marketing discussions seem to focus on the Baby Boomer generation — individuals born between 1946 and 1964. After all, this …

Category:  Health Go Health

Enhance Online Presence for Doctors WriterGirl

WEBIn this case, get your doctors’ online bios as robust as you can. Incorporate the five elements of success for physician bios: a nice photo, patient reviews, personal …

Category:  Health Go Health

Overcoming Marketing Job Burnout WriterGirl

WEBThe World Health Organization (WHO) defines work burnout as a syndrome caused by “chronic workplace stress that has not been successfully managed.”. The …

Category:  Health Go Health

How fiction makes you a better healthcare content writer

WEBEnhanced empathy and other goodies for health writers. First, fiction can build your compassion and empathy for others. The reader has unique access to a …

Category:  Health Go Health

New Content Boosts Healthcare Website Traffic WriterGirl

WEBRead how new content optimized for search engines for Perfect Health 247 resulted in a 948% increase in organic website traffic in this WriterGirl case study.

Category:  Health Go Health

Create Content for Mental Health Chatbots WriterGirl

WEBThe mental health chatbot is an emerging healthcare tech tool that is filling a significant gap in care. While it may sound like something out of a sci-fi movie, mental …

Category:  Health Go Health

Targeted Communications Case Study WriterGirl

WEBHere at WriterGirl, we’ve been impressed by a multifaceted marketing campaign by Trinity Health, a Michigan-based not-for-profit Catholic health system …

Category:  Health Go Health

Promote Your U.S. News & World Hospital Ranking WriterGirl

WEBMaking the coveted U.S. News & World Report Best Hospitals list is a goal for many healthcare marketing professionals. This list allows you to promote your …

Category:  Health Go Health

Medical Editors Elevate Healthcare Communications WriterGirl

WEBKarla was a client services manager with WriterGirl. She joined the team in 2012 and adored applying her 30 years of healthcare communication experience to …

Category:  Health Go Health

How Patients Choose Doctors WriterGirl

WEBThese are the questions we’re asking ourselves at WriterGirl, too, which is why we were excited to discover a survey of 1,000 healthcare consumers about how …

Category:  Health Go Health

Best Healthcare Digital Advertising Platforms WriterGirl

WEBSnapchat also registers with this age range (although the usage tops out around 62% compared to 91% on YouTube, 79% on Facebook and 67% on Instagram). …

Category:  Health Go Health

Price transparency terms to know WriterGirl

WEBBe prepared: Price transparency isn’t an easy undertaking. While the idea of healthcare price transparency stems from good intentions, turning it into reality can be …

Category:  Health Go Health

Stuck in a writing rut

WEBBy Elaine Zeinner. I spend every day writing blogs, social media posts, brochures, websites, plans, strategies– you name it. That may sound like torture to …

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Re-enter the market after COVID-19: Remember your why

WEBIf you’re lucky enough to be in an area that isn’t in full COVID-19 crisis mode, maybe you’ve had a little time to do some post-pandemic marketing planning.Maybe …

Category:  Health Go Health

Thought Leadership Content Drives B2B Results WriterGirl

WEBDiscover how Cox Health Marketing and WriterGirl teamed up to develop thought leadership content to grow B2B business and industry reputation in this case study.

Category:  Health Go Health

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