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Winning SEM Strategies for Health Care & Insurance Marketing

WEBGlobally, the health insurance market is projected to grow from a valuation of $1.98 trillion in 2020 to $4.15 trillion in 2028 – a growth rate of 9.7% annually – according to a 2021 …

Actived: 8 days ago

URL: https://trustarmarketing.com/insights/winning-sem-in-todays-health-care-and-insurance-marketplace/

Health Care SEO & SEM search strategy TruStar Marketing Blog

WEBSEO or SEM search strategy for health care facilities? Our advice: choose both. According to a 2019 study by Eligibility.com, nearly 90% of patients will Google their health …

Category: Health Go Health

Healthcare Digital Marketing & Analytics TruStar Marketing

WEBOur health care marketing technology tools include the latest lead optimization technologies, such as Pardot, Marketo, Act-On and HubSpot, depending on what you …

Category: Health Go Health

Health Care SEO & Search Intent TruStar Marketing Blog

WEBFor Health care marketers, knowing a potential patient’s search intent gives you a great opportunity to rank high enough that you can become ‘position zero” for Voice Search …

Category: Health Go Health

2023 Health Care Industry Trends: Brand Messaging is Key

WEB2023 Health Care Industry Trends: Brand Messaging is Key. On Jan. 19, the Nashville Health Care Council (NHCC) brought together some of Nashville’s brightest minds and …

Category: Health Go Health

Best uses of text messaging (SMS) in health care marketing

WEBAdditionally, using text messaging in health care interventions, such as appointment reminders and pre- and post-procedure instructions, leads to increased patient …

Category: Health Go Health

SEO vs. SEM: Which search strategy is best for B2B health care

WEBSEO vs. SEM: Which search strategy is best for B2B health care? Research continues to show the B2B discovery and sales power of search engine optimization (SEO) and …

Category: Health Go Health

Critical Strategies for Better Medicare Marketing This Year

WEBPartner with health insurance brokers More Medicare beneficiaries are speaking with a broker to find the right plan, with 40% of beneficiaries considering brokers as an existing …

Category: Health Go Health

Local & National Health Care Digital Marketing TruStar

WEBHealth Care Digital Marketing: Success by Service Line Locally, Nationally CHALLENGES. Managing complex digital advertising campaigns in social and search media to generate …

Category: Health Go Health

Health Care Marketing Archives

WEBGOAL A regional health benefits company wanted to improve online visibility with search engine optimization (SEO), content strategy and search engine marketing (SEM). …

Category: Health Go Health

Health Care SEO Success TruStar Success Stories

WEBHealth Care Voice SEO Success . CHALLENGE. A national hospital system with over 100 hospital and physician groups wanted to measurably increase patient engagement …

Category: Health Go Health

Healthcare Brand Messaging

WEBHealth Care Brand Messaging: The Power of One CHALLENGE . This large regional health care company wanted one powerful brand position that could be successful for …

Category: Health Go Health

Maintain Organic Rankings During an Epidemic TruStar Blog

WEBYour health care organization is likely providing coronavirus related services to help slow and contain the spread of COVID-19 in your community. And you probably …

Category: Coronavirus Go Health

Writing Effective SEO Copy TruStar Marketing Blog

WEBHealth care and pharmaceutical companies have specific legal limitations around the language they use that were designed to prevent monetary gain from …

Category: Health Go Health

Health Benefits Provider Achieves Notable Decrease in CPE

WEBRegional Health Benefits Provider Achieves Significant Decrease in Cost per Enrollment GOAL. A regional health benefits company wanted to improve online visibility with …

Category: Health Go Health

Networking Event to Connect Women Leaders in Health Care

WEBNetworking Event to Connect Women Leaders in Health Care. Women make up 70% of the global health care workforce, and yet hold only 25% of executive and leadership roles in …

Category: Health Go Health

TruStar Marketing sponsors Nashville Women's Connect Event

WEBNETWORKING EVENT TO CONNECT WOMEN LEADERS IN HEALTH CARE. Women make up 70% of the global health care workforce but hold only 25% of executive and …

Category: Health Go Health

The importance of real-time marketing for insurance companies

WEBSuccessful digital marketing for insurance companies requires consistency, which takes time and regular attention. TruStar specializes in data-driven insurance marketing for …

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Heather W. Steel Marketing & SEO Manager TruStar Marketing

WEBHeather W. Steel is a Marketing Manager and SEO Specialist at TruStar Marketing who has over 20 years of health care experience.

Category: Health Go Health

About Us TruStar Marketing Firm Nashville, TN

WEBClient experience spans direct-to-patient and B2B health care, insurance and industrial tech industries, as well as brands such as AAA, Amica, AARP, Delta Dental, Lee Company, …

Category: Health Go Health

Digital Marketing Industry News Trustar Marketing Blog

WEBWomen make up 70% of the global health care workforce but hold only 25% of executive and leadership roles in the industry, according to the World Health Organization. In a …

Category: Health Go Health

Paula Milam President & Chief Strategist TruStar Marketing

WEBPaula Milam has been helping companies grow for over 25 years. Her strategic solutions launched businesses from start-up to top national players. Paula has engineered and …

Category: Health Go Health

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