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Branding Healthcare Services vs. Healthcare Products
The gap between branding a healthcare product such as medicine, for example, and branding healthcare services starts with the core … See more
Actived: 8 days ago
URL: https://www.tronviggroup.com/branding-healthcare-services/
How Public Health Messaging Can Encourage Vaccinations
WebAn inescapable subject of public health messaging, it’s likely that everyone has some kind of opinion on the vaccine, from the state of the roll-out plan to the vaccine itself. National polls conducted in December 2020 found that about 68% of Americans intended to receive a COVID-19 vaccine, though only 49.1% were “absolutely certain” or
Ingalls Health System
WebThe Ingalls Health System was a beloved institution in its namesake community on the southern outskirts of Chicago. The hospital system was acquired as part of the University of Chicago Health System’s competitive expansion. The Ingalls Health System engaged Tronvig to clarify what was at stake for Ingalls in the merger and provide guidance
Brand Health, How to Gauge Your Brand Health
WebYou will see that some of these are external factors and others are internal. Even if your brand system is robust, true, and well-understood, any of the first three questions could force you to look at your brand health in a new external context and consider your alternatives. Questions four through ten are really about how your brand is …
What’s Behind These Recent Healthcare Rebrands
WebThe healthcare sector is no stranger to rebrands. In fact, just a couple years ago, 80 hospitals announced name changes or other rebranding efforts. With consumers’ increased access to information and reviews, healthcare brands now have to attend to brand marketing in the same proactive and competitive way that other sectors have had to for …
Healthcare Branding Strategies & Its Challenges
WebHealthcare is a risk-averse industry. Overall, healthcare is a comparatively conservative, risk-averse industry. This is part of the reason why so many healthcare brands are indistinguishable. Differentiation from the tried and true involves risk. The tendency to think of customer targets very broadly also exacerbates this conservative tendency
Mind the communication gap: culture & organizational health
WebMind the gap. According to the report, there’s a significant difference in the perception of organizational health across both position levels and age groups. For example, the majority of senior management gave themselves an overall Organizational Health Index (OHI) score that was in the top quartile while middle management placed …
About Tronvig: Brand Strategy and Advertising
WebDrawing on 25 years of experience with an array of nonprofit, cultural, and business brands, Tronvig has developed a straightforward and effective brand strategy diagnostic and a practical marketing strategy analysis that bring clarity to strategic decisions. Strategy in place, we are able to then plug in as a key contributor on organizational
Ingalls Health System
WebBefore: The Ingalls Health System was a beloved institution in its namesake community on the southern outskirts of Chicago.The hospital system was acquired as part of the University of Chicago Health System’s competitive expansion. The Ingalls Health System engaged Tronvig to clarify what was at stake for Ingalls in the merger and provide guidance on the …
Dr. Dale L. Heaton: A short collection of stories about my father
WebAs I write this, my father, Dr. Dale L. Heaton—a retired Presbyterian minister—is still alive. He is barely breathing in hospice care near his home of 40 years in Florida. I will not see him again before he dies. A short hero story. This may ring true for others who loved (and hated in short bursts) their fathers, who wanted to be like them
Brand Fatigue: Know When to Change and When to Hold On.
WebIf a brand is authentic, true, and well executed, if it exhibits brand health, aligns with the mission and values of the nonprofit, or speaks to the key attributes of the business’ products or services, there should be no reason to tire of it. The great Robin Wight summarizes this quite succinctly, “ It’s certainly true that clients tend
Telehealth Adoption and COVID-19
WebWhen COVID-19 hit the United States in early 2020, telehealth adoption surged as in-person healthcare visits became riskier. Researchers estimate that some form of telehealth was used in more than 20% of all US medical visits in 2020, with the number of Americans who participated in at least one virtual visit jumping up nearly 60%.
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