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How to create engaging health content

People’s experiences, in their words, bring an extra special something to health content. Real-life content is empathetic, relatable and supportive. It resonates and connects with users and reaches places other content … See more

Actived: 5 days ago

URL: https://www.thriveagency.uk/insights/how-to-create-engaging-health-content/

5 of the most impactful health campaigns

WebIn this article, we explore five of the most notable and impactful recent health campaigns that deserve to be celebrated! 1. #Movember – Movember Foundation. One of the most …

Category: Health Go Health

12 femtech apps helping women take control of their health

WebThe app scene is responding with a new range of apps including Health & Her, balance and mySysters. These are packed with useful and empowering information about HRT, self …

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The evolution of public health campaigns

WebTake charge of your health, that’s an order! Since the First World War, public health campaigns have been used to raise awareness of important health issues and …

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Changing lives: innovative women’s health companies and charities

WebWomen’s health companies. Ava. Swiss medical technology company Ava launched its trailblazing fertility-tracking bracelet in 2016. It measures various parameters including …

Category: Medical Go Health

Women’s digital health: barriers and opportunities

WebIn this 360-degree overview, we identified several significant barriers to the uptake and effective use of women’s health technology. Some are unique to digital platforms, others …

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How reliable is online health information

WebThis is the where the expertise of agencies like Thrive comes in to ensure that online health information is not just reliable but effectively communicated and easily understood. Lorna …

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How digital assistants are relieving the strain on healthcare

WebA recent Deloitte (2018) survey of 4,530 American adults found that among those who used technology for health, 75% rely on digital assistants for reminders or alerts about …

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Exploring the gender data gap

WebThis is known as the gender pain gap. But the impact of the gender data gap extends far wider than health services and care. Take vehicle safety, for example. Research shows …

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Wearable technology and the future of healthcare

WebBy Tom Wright, Digital Marketing Manager. The sight of wearable technology is becoming increasingly familiar in everyday life. In 2021, wearable sales shot up by a quarter, and …

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How healthy habits help to improve our mental health

WebHow regular exercise leads to better mental health. Being physically active, whether that’s taking more steps, gardening, doing more cardio or strength training, all seem to …

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How nudge theory has been used to change behaviour

WebPeople can be gently nudged towards a desired behaviour. This is what Richard H Thaler and Cass R Sunstein demonstrated in their book “Nudge”. Using insights from …

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The importance of co-design in women’s health interventions

WebCo-design is a collaborative process in which key stakeholders such as patients, healthcare professionals and consumer groups work together to develop user-centred services. It is …

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The behaviour change strategies the UK is using to tackle the

Web1. Public-facing campaigns. Big multi-channel campaigns to promote healthier behaviours have been the primary approach taken by the UK government to tackle obesity so far. …

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How to simplify medical jargon in health communications

WebMake simple word switches, for example say: “stop smoking” instead of “smoking cessation”, “kidney” not “renal” and “bottom” not “rectum”. And explain medical terms in a digestible, …

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The evolution of period product advertising

Web1920s to 1940s: Selling secrecy. Period product ads at this time were typically cryptic. Often designed to be a guessing game or insider secret, they featured clues to help the …

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Give them a nudge influencing behaviour change

WebHere are eight key nudge techniques: Breaking a behaviour down into small, achievable steps. Setting goals. Signposting progress. Acknowledging and congratulating small …

Category: Health Go Health