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Hackensack Meridian Health Builds a New Healthcare Brand

WEBWe covered the Hackensack Meridian merger back in December 2016. The consolidated health system’s first-generation brand has now been replaced with a new …

Actived: 3 days ago

URL: https://strategichcmarketing.com/hackensack-meridian-health-orchestrates-new-brand/

Strategic Health Care Marketing

WEBApril 15, 2024. Each month, the Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, …

Category: Health Go Health

Post Health System Brands: The Future of Health Care Marketing

WEBSeptember 15, 2022. Welcome to a new age of “Post Health System Brands.”. This is another way of saying that moving a brand beyond the product offered to deeper …

Category: Health Go Health

The Key Components of an Effective Health Care Marketing Plan

WEBRecently Added. Leveraging Personalized Digital Communications and Psychographics to Maximize Marcom Effectiveness April 23, 2024; How to Balance …

Category: Health Go Health

About – Strategic Health Care Marketing

WEBSHCM keeps you abreast of what’s new and what’s working in health care strategy, planning, marketing and communications, so you can adopt or adapt these approaches …

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11 Innovative Health Care Marketing Campaigns

WEBAdvertising Worth Noting // By Peter Hochstein // This exclusive SHCM special report is filled with real-life health care marketing success stories…from the best …

Category: Health Go Health

Share of Care: A New Way to Think About Health Care Metrics

WEBShare of Care is a revenue-based measurement that gauges the health of the patient relationship, according to D.J. Sullivan, director at HSG Advisors, a national …

Category: Health Go Health

What Unlock Health’s Acquisition of SPM Group Means for the …

WEBBrandon Edwards, CEO, Unlock Health. Unlock Health announced its acquisition of SPM Group on November 28, 2023, and those were our questions when …

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Mount Sinai Goes Back To Basics With New Definition of MarCom

WEBMount Sinai Goes Back To Basics With New Definition of MarCom. November 5, 2020. David Feinberg, senior vice president and chief marketing and …

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How to Stand Out in a Crowded Market

WEBSeptember 14, 2023. Emory Healthcare’s rebranding initiatives enable the health system to stand out in Atlanta’s crowded market. Emory’s success should serve as an example for …

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Metrics Archives – Strategic Health Care Marketing

WEBMeasuring brand loyalty is a constant challenge for health care organizations. Marketing professionals use different measures to determine if they’re capturing patients …

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Webinars from Strategic Health Care Marketing

WEBNovember 17, 2022. Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand. A …

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Wellness/Prevention/Access

WEBLast year, Central Pennsylvania-based WellSpan Health established two major goals to combat breast cancer and strengthen the health system’s market …

Category: Cancer Go Health

ACO Marketing Strategies: What is Effective Now

WEBOver the past year, Clay Cutchins of Franklin Street, a health care brand consultancy, worked with his team to help form the messaging and positioning of a new …

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5 Ways to Make Your Health Care Advertising More Believable: …

WEB5 Ways to Make Your Health Care Advertising More Believable: Why Consumer Trust is Key. February 1, 2024. Ross Goldberg. Those entrusted with …

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Community Health Center Archives – Strategic Health Care …

WEBOne organization with too many names leads to an identity crisis and confusion for all involved. It’s a story we’ve heard many times, usually driven by the rapid pace of …

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Latest Articles Archives – Strategic Health Care Marketing

WEBMarch 25, 2024. Each month, Strategic Health Care Marketing Advertising Showcase features challenges, tactics, and outcomes of a multimedia advertising campaign, …

Category: Health Go Health

At Renown Health, Employees Have a Friend in Senior Leadership

WEBBut Renown Health’s Suzanne Hendery tries to keep that C-suite view on a similar level to her managers and employees. It isn’t the quintessential “ivory tower” …

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Dignity Health Rebrands: Say Hello to Human Kindness

WEBThe spot closes with the tagline, “Hello humankindness.”. Hello humankindness is a national brand campaign launched in July 2013 by Dignity Health, a …

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Children's Hospital Campaign Targets

WEBA new children's hospital campaign targets 'compassionate moms' who may or may not have kids still at home.

Category: Health Go Health

Unlock Health Aims to Fulfill Industry Need for Unified Growth …

WEBRelated Articles. What Unlock Health’s Acquisition of SPM Group Means for the Industry. How Health Care Organizations Can Use Media Data to Effectively Target …

Category: Health Go Health

Conferences Archives – Strategic Health Care Marketing

WEBWhen the Society for Health Care Strategy & Market Development’s SHSMD Connections 2022 conference convenes September 11-14 in the Washington, D.C. area, it will aim to …

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