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How Social Media in the Healthcare Industry Is Changing Marketing

WEBOver half the world’s population is on social media, giving healthcare workers a powerful platform for reaching B2B customers and patients. Social media and …

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A Quick Guide to Healthcare Content Marketing

WEBHealthcare content marketing faces unique challenges. Marketers must communicate about complicated topics while maintaining a level playing field with real …

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How to Use Social Media for Audience Targeting in Healthcare

WEBWhether you’re trying to identify the right people in hospital distribution, hospital purchasing, or group purchasing networks, here are five ways to use social …

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5 Tips for Effective Healthcare Organization Content Marketing

WEBAll content must comply with HIPAA, and your team should know when to escalate issues and advise people to contact 911 for medical emergencies. 4. Use a …

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6 Insurance Trends Everyone in Healthcare Should Know About

WEBThe healthcare insurance industry is constantly evolving. From the landmark 1965 bill that established Medicaid and Medicare to the Affordable Care Act’s enaction …

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How to Use Video Marketing to Boost Healthcare Sales

WEBDigital marketing provides marketing teams with endless options to boost healthcare sales, especially given the fact that more patients are heading online to …

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Eight Effective Strategies for Omni-Channel Marketing in Healthcare

WEBStick with your chosen approach for at least six months to see the results. Once you have successful, consistent results in your chosen areas, consider adding a …

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Make Your Organization Leaner with Agile Marketing in Healthcare

WEBAgile marketing is about more than just collecting feedback, however. As a tactical marketing technique, agile requires teams to: Collectively identify high-value …

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One CHP understands digital tactics driving consumerism, …

WEBExplore how UnitedHealth Group's Optum brand achieved remarkable growth in healthcare marketing by leveraging data analytics, content marketing, and …

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LinkedIn Vs. Facebook for Healthcare: Where Should the Budget Go

WEBFacebook for Healthcare Account-Based Marketing. LinkedIn is definitely the top-choice for account-based marketing – especially with the Healthcare Hub giving you …

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Digital Marketing Budgets: A Channel-Wise Digital Marketing in

WEBAs the COVID-19 pandemic rolled across the globe, the healthcare industry came away forever changed. One of the biggest adjustments from the pandemic came …

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Influencer Marketing: Are Journals in Healthcare Marketing the …

WEB2. Health e-Mavens. The concept of e-Mavens isn’t exactly a new marketing concept; however, it’s not often talked about either. This concept stems from a term first …

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Healthcare Expos & Trade Shows in the Post-Pandemic World

WEBHere are several upcoming healthcare trade shows to consider attending or participating in throughout the rest of 2021 and in 2022. HLTH Conference: October 17, …

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6 Strategies that Work to Sell Medical Supplies in 2022

WEB6. Keep the Focus on Patients. Everything you sell is meant to improve the health of patients. Your customers have their patients’ experiences at the forefront of …

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The Crucial Role of Healthcare Distributors in the Healthcare …

WEBHealthcare distributors help streamline the medical supply process between manufacturers and healthcare providers. Distributors use their logical expertise to …

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8 Essentials of Contract Law in Healthcare Equipment You Need to …

WEB3. Unsecure Technology Puts You at Risk. Equipment with smart software that integrates patient records poses a huge risk with data breaches. Make sure to …

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The Top 5 Benefits of Using Healthcare Contract Management

WEBTop 5 Benefits of Healthcare Contract Management. While compliance is essential, there are many more benefits to selecting contract management software. …

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