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Medical & Healthcare Digital Marketing

WEBBoth more empowered and more distracted, marketers have to be more targeted in both messaging and delivery. Physicians. Many doctors are now employees and no longer …

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URL: https://www.searchinfluence.com/medical-healthcare-marketing/

Healthcare Marketing Laws: Language to Keep Your Ads Legal

WEBDon’t use words like “best” or “superior”. Unless there is objective evidence to support the claim, practices cannot claim professional superiority in any way. Examples: “We are the …

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6 Steps To Align Your Healthcare Marketing With Business Growth …

WEBM – Measurable. A – Attainable. R – Relevant. T – Time-bound. We found this to be one of the most productive ways to work toward an achievable goal and hold our campaigns …

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How Patients Are Searching for Doctors Online: Make It Easier for …

WEBHow Patients Are Searching for Doctors Online: Make It Easier for Them to Find You. September 27th, 2017 by Search Influence Alumni. The digital world has infiltrated every …

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5 Actionable Healthcare SEO Expert Tips for Providers

WEB5 Actionable Healthcare SEO Expert Tips for Providers. July 25th, 2022 by Paula Keller French. Key Insights. SEO is a critical component of any digital marketing strategy, but it …

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Reconstruct the SEO Strategy of Your Medical Practice

WEBImage Optimization. Along with infographics, you will want to include other images on your website as well. As we’ve said before, Google rewards websites that have interesting …

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How Hospitals and Healthcare Practices Can Adapt to Google …

WEBGoogle is extra critical of health-related websites and has defined a specific content category for pages with content that could impact a person’s happiness, health, financial …

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Want to Grow Your Medical Practice

WEBThe world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience certainly isn’t the best practice to …

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Top 10 Truly FREE Tools for Nonprofits + Even More Resources

WEB3. Social Good by Facebook. Social Good is Facebook’s hub for all of the tools offered to nonprofits such as Charitable Giving (Facebook’s fundraising/donation tool), Crisis …

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Successful Physicians Do This to Quickly Increase Their Online …

WEBGone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to …

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Let’s Get Medical: How To Manage Healthcare Listings On G+

WEBLet’s Get Medical: How To Manage Healthcare Listings On G+. February 5th, 2015 by admin. When it comes to adding healthcare listings in Google My Business (now the one …

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Oh No! Where Did Medical Schema Go

WEBAs you identify, many health terms have been moved as of v3.0 into a hosted extension focused on health-lifescience terms. Now that these terms have been moved in to an …

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5 Medical Practices Effectively Using Instagram

WEBDr. Wahab’s dental practice Unforgettable Smile is located in Beverly Hills. He uses Instagram to promote the diverse dental and oral health care services he provides. Dr. …

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Should You Advertise During COVID-19

WEB88% of the U.S. population uses a computer or mobile device while watching either digital video or traditional TV, and this number is likely to be even higher during social …

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A Dentist’s Guide for Choosing Target Audiences on Facebook

WEBFor a family or pediatric dentist group, we recommend targeting women between the ages of 25 and 55 who have children. This demo group comprises the family decision makers …

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5 Medical Professionals Who Use Twitter Effectively and What You …

WEB5 Medical Professionals Who Use Twitter Effectively and What You Can Learn from Them. April 4th, 2017 by Search Influence Alumni. With 319 million people on Twitter and 100 …

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Search Influence Presents Virtual Training in Partnership with the

WEBSearch Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association. May 3rd, 2022 by Shira Pinsker. Search Influence presents …

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Higher Ed SEO Metrics Must Be a Priority: Unpacking Paula …

WEBData is the key ingredient of any successful search engine optimization (SEO) strategy. But for many higher ed institutions, tracking and reporting of the proper metrics falls to the …

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Five for Friday—Links, Stories, and Posts for Your Weekend

WEBRecent Posts. Effective SEO Strategy Must-Haves: Why Partner With Search Influence Comments Off on Effective SEO Strategy Must-Haves: Why Partner With Search …

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