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Food Really Is Medicine

Web“Let food be thy medicine and medicine be thy food” Hippocrates - 400B.C. This man was clearly ahead of his time. Two thousand four hundred and sixteen years …

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URL: https://www.sawtoothgroup.com/ourblog/trends/food-as-medicine

The Language Of Healthy Food Marketing — Sawtooth

WebA consumer walks into a grocery store today and they’re bombarded with healthy label claims like…fresh, local, gluten-free, antioxidants, and all natural. Healthy …

Category: Health Go Health

How Healthy Food Marketing Can Actually Help Us Be Healthy

WebIf you’re a health food brand seeking success in the market place today, you absolutely must use health food marketing as a means of helping American consumers …

Category: Food Go Health

Marketing Healthy Food: Don’t Forget Boomers — Sawtooth

WebAs millennials grow into their spending prime, health food marketers have targeted this generation with laser-like tunnel vision, largely ignoring their parents and …

Category: Food Go Health

Healthy Food Marketing: Making Healthy Food Accessible To …

WebWhen it comes to healthy food, we have been conditioned to associate high quality with high prices. Although I love stores like Whole Foods and Fresh Market there …

Category: Food Go Health

Interview with Zak Holdsworth – Hint Health Co-Founder and CEO

WebMovements take time, especially when they’re taking place in an industry as large and as broken as the U.S. healthcare system. Hint Health is focused on supporting …

Category: Health Go Health

The Science Behind Cravings — Sawtooth

WebI’ve been talking about the health-conscious consumer for a long time now, so I know even the healthiest people give into cravings every so often. And that’s because …

Category: Health Go Health

Grocery Store Health Food Marketing — Sawtooth

WebPeople don’t just shop at Trader Joe’s — they love it. Trader Joe’s make healthy food taste, look and feel good and transform health food marketing into …

Category: Food Go Health

Kombucha Craze: Why People Are Loving “the acquired taste” of …

WebIt’s no surprise that as awareness of Kombucha tea’s allegedly incredible health benefits rise, so do sales. By 2020, the Kombucha market is estimated to be …

Category: Health Go Health

What’s the Buzz

WebConjure up a beverage that contains several powerful antioxidants effective at neutralizing free radicals and preventing stress, and actually has an inverse relationship …

Category: Health Go Health

Interview with Restore Hyper Wellness Founder and CEO, Jim …

WebIn this episode of The Irresistible Factor, Jim talks about how his first experience with cryotherapy inspired him to start a business around wellness that has …

Category: Health Go Health

Are Better For You Brands Destined to Suffer the Same Fate As the …

WebThe desire for “healthier” isn’t going away. That’s good news and bad news for snack bars, dairy alternatives and so many brands trying to stay connected to the …

Category: Health Go Health

Interview with Ashley Thompson – Mush Co-Founder and CEO

WebLearn how a powerful mindset can take you very very far, with Ashley Thompson, Co-Founder and CEO of Mush.

Category: Health Go Health

Our Why — Sawtooth

WebSawtooth is a 360 strategic marketing agency that builds brands in the health & wellness, and food & fitness space. Our goal is to make their communication more compelling and …

Category: Fitness, Food Go Health

Interview with Mason Dixie Founder and CEO, Ayeshah Abuelhiga

WebWritten By. Ayeshah Abuelhiga took a big risk: She left corporate America, and started a company making something that really mattered to her — high-quality …

Category: Health Go Health

Interview with Sherry Zhang – Molecular Biologist and GenoPalate

Web“My goal is to really know how we can provide something that everyone can benefit from; from the insights, from the technology and services.” I am excited to be …

Category: Health Go Health

Interview with Private Equity Investor and Rellevant Co-Founder

WebTwo years ago, Jessica Kates co-founded Rellevant, an early-stage growth equity firm, unique because of the way they conduct business — they provide strategic …

Category: Health Go Health

Karma Water — Transforming water into wellness — Sawtooth

WebCJ Rapp, founder of Karma Water, is on a mission to shake up the beverage industry, transforming water into wellness. Ready-to-drink health beverages with active …

Category: Health Go Health