Quantilope.com

Brand Health Tracking: How To Measure + Helpful Monitoring Tools

WEBWebsite and Social Listening. Another way to measure brand health is by monitoring your website traffic and social for insights into consumer perceptions, sentiments, and …

Actived: 9 days ago

URL: https://www.quantilope.com/resources/how-to-conduct-brand-health-tracking-study

Better Brand Health Tracking Series: The Basics

WEBBrand health tracking is a way for brands to monitor how their brand is performing in the market over time - both in terms of sales/revenue and how consumers perceive their …

Category: Health Go Health

Your Guide To Better Brand Health Tracking

WEBThis approach leverages key metrics and analyses that many traditional brand health trackers lack: Category Entry Points (CEPs), Mental Availability Metrics, and Mental …

Category: Health Go Health

Better Brand Health Tracking Series: Benefits of Mental Availability

WEBThe other great part about a Better Brand Health Tracking survey with CEPs and Mental Availability is that it's built on a framework that designs for the category, analyzes for the …

Category: Health Go Health

quantilope & Quirk's Webinar: New Brand Health Tracking

WEBIn this session, we discuss a new approach to Brand Health Tracking, which leverages two exciting new principles proven to lead to brand growth and success: mental availability …

Category: Health Go Health

How To Measure Brand Equity

WEBTypically, measuring brand equity involves asking members of your target market to rate your brand on the key metrics mentioned above: awareness, preference, relevance, …

Category: Health Go Health

Your Guide to Cross-Tabulation Analysis

WEBCross-tabulation (commonly referenced as crosstab and sometimes called a contingency table ), is basically a way to merge all the data from each question in your survey into …

Category: Health Go Health

8 Best Brand Health Tracking Software and Tools

WEBIn this blog, we’ll look at how best to monitor and track brand health using market research.. Just like people, brands go through good times and bad. They can be thriving for …

Category: Health Go Health

Soda: A Seasonal Drink

WEBWith this Better Brand Health Tracking approach, we design for the category (in this study's case - the soda category), analyze for the buyer (in this case, soda drinkers), and report …

Category: Health Go Health

Market Research Questions: What to Ask for Better Insights

WEB3. Don’t make assumptions. Don’t ever assume you know something about a consumer without data to support it. For example, you may think that all customers use your …

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Survey Results: How To Analyze Data and Report on Findings

WEBChoose your chart types: The first step is to select the right chart type for your data based on the type of question asked. No one chart fits all types of data. Choose a chart that …

Category: Health Go Health

What Is TURF Analysis and How To Use It in Your Customer

WEBTURF analysis, which stands for Total Unduplicated Reach and Frequency Analysis, is the potential impact of a combination of products, features, or marketing actions on …

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Branding Questionnaire: 12 Questions To Ask When

WEBThis post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a branding study.

Category: Health Go Health

quantilope & GreenBook Showcase: Grow with Mental Availability

WEBFast forward to 2023 and new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability shed new and …

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5 Methods of Data Collection for Quantitative Research

WEBIn this blog, read up on five different data collection techniques for quantitative research studies.. Quantitative research forms the basis for many business decisions. But what is …

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What Are Quantitative Survey Questions

WEBSingle select questions are the simplest form of quantitative questioning, as respondents are asked to choose just one answer from a list of items, which tend to be ‘either/or’, …

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What Is Trend Analysis in Research

WEBMeanwhile, other trends might gain momentum slowly and grow steadily over time, like tech usage or certain diets. Trend analysis is the process of using historical data as well as …

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Cluster Sampling: Types, Advantages, Limitations, and Examples

WEBPublic health studies: Cluster sampling is great to use when studying disease prevalence or health behavior among a specific population, such as households, schools, or …

Category: Health Go Health

Concept Testing: Methods, Survey Design, and Examples

WEBConcept testing is a research method that helps a business understand whether its ideas are set up to succeed in the market. It looks at concepts as a whole, as well as each …

Category: Health Go Health

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