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How to deliver meaningful, safe messages about mental health
WebA health care comms expert shares lessons learned from a campaign to support mental health during the pandemic. The COVID-19 crisis has accelerated a mental health crisis, as prolonged isolation and loneliness continue taking a heavy toll. It’s an issue that has been particularly acute for younger people. As WXOX reported: The CDC survey found […]
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URL: https://www.prdaily.com/how-to-deliver-meaningful-safe-messages-about-mental-health/
What powerful visual storytelling looks like in health care
WebVisual storying in health care is about breaking through the clutter to educate and empower individuals to take charge of their own health through purpose-driven messages. [FREE REPORT: What PR pros need in 2023] And here is the reality: If our masterpiece passes them by, the consequences are so much greater than the bottom …
How to pitch health writers during a pandemic
WebReporters are in need of the personal stories of how the pandemic—or whatever is happening in the news cycle—is affecting real people. When relevant, offer to connect the reporter to patients, end users, frontline workers or the day-to-day heroes that are being impacted by the current climate. 4. Keep their audiences in mind.
11 keys for health care PR success amid COVID-19
WebBe sensitive, learn the rules and lingo, and focus on patients. COVID-19 has moved health care PR to the forefront of public attention. Just as frontline medical workers feel overwhelmed, communications professionals at health care organizations and their agencies feel the greater workload and increased pressure.
3 essential lessons from health communicators to keep you
WebHealth communicators across the nation had to figure how to wield these new tools and reach diverse audiences. Now, a year later, we can contemplate stepping off the crisis rollercoaster. The end of the pandemic seems to be inching closer, and there is hope for a return to a more normal life.
5 health barriers working women face—and how to break them
WebEmotional health; As their parents and loved ones age at home, women who are family members or friends provide unpaid care. The sacrifice affects their well-being and wallets. Devoting about three hours a day to eldercare, often while holding down outside jobs, women feel burnt out from lack of sleep, self-doubt and financial worries.
Why health care brands should bet on TikTok
WebTikTok content is fun, short and entertaining, and users are highly engaged in consuming content from brands and creators alike. TikTok knows what you like and want to see/engage with. The algorithm is insanely well tuned to the user, serving up relevant content left and right. It also offers the rare opportunity for organic reach when brands
Improving employee wellness with an annual challenge
WebCommunity Health Charities took its annual health challenge online in hopes of creating community and driving wellness for workers during the pandemic. Wellness has become a top priority for many organizations, as workplaces continue to deal with lockdowns, unrest, anxiety over public health and economic insecurity. One tool …
Lonely Planet’s new health hub offers glimpse into the future of
WebFor Lonely Planet, the guidebook company that has been an authority on travel tips and destinations since 1973, the opportunity to offer guidance to travelers navigating an ongoing pandemic is also a moment to test the future of its content. The brand recently partnered with Healthline –a sister brand under the umbrella of its holding …
4 examples of segmented health care marketing
WebHere are four examples of health care communicators who have each focused on a specific population: 1. You may not exclusively serve the millennial market, but changes to the Affordable Care Act bring fresh reminders to providers and hospitals about health and wellness. The U.S. Census Bureau says there are nearly 84 million …
Why and how to infuse more empathy in your health care marketing
WebHere’s how Psychology Today defines it: Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person (or animal or fictional character). Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person’s point of view, rather than
5 ways to make an impact beyond World Mental Health Day
WebThe World Health Organization’s #WorldMentalHealthDay campaign has helped boost awareness, but the truth is that interest in mental health is more than a blip. The topic has surged since the pandemic began and even hit a Google Trends rating of 87 with over 1.5 million online mentions this same week last year, according to Talkwalker .
How we can all focus more on wellbeing during Mental Health …
WebMay 8, 2023. National Mental Health Awareness Month in the U.S. has been observed each May since 1949. According to the 2023 State of Mental Health in America Report from Mental Health America, 21% of adults are experiencing a mental illness. That’s over 50 million Americans, including over 12.1 million adults who report serious thoughts
Health Care PR And Marketing Awards 2019 Winners
WebRagan's Health Care PR and Marketing Awards winners. Navigating the health care communications world can be tricky, but that didn’t stop the winners of Ragan’s Health Care PR and Marketing Awards from creating engaging campaigns, projects and initiatives. They told powerful stories while gracefully dealing with the red tape that comes with
How financial wellbeing programs can improve mental health …
WebBrin Chartier is director of marketing at LearnLux. While many companies achieve the status quo with traditional benefits such as healthcare and retirement savings, financial wellbeing programs can also play a significant role in supporting employee mental health. In this post, we will explore how financial wellbeing programs can support …
Health Care PR And Marketing Awards 2018 Winners
WebRagan’s 2018 Health Care PR & Marketing Awards winners are true innovators in the communications industry. They told stories about their communities, current events and more using traditional and emerging channels. Read on to learn more about this year’s winners and congratulate them on their impressive accomplishment.
17 complicated medical terms and their simpler explanations
WebBelow is a list of complicated medical terms and their simpler explanations. (Definitions from Medline Plus): 1. Aphthous stomatitis: benign, non-contagious mouth sores. Also known as canker sores. 2. Borborygmi: the sound of your stomach growling, caused by the movement of gas in the intestine. 3. Bradykinesia: having slow movement …
6 tips for communicating well(being)
WebHere’s how you must support the mental and emotional well-being of employees for effective communication. People who are well are more engaged. While the physical health and safety of employees rightly takes center stage, mental and emotional wellbeing cannot be an afterthought—especially for communicators. As we help our …
How to adapt your PR strategy for the COVID-19 outbreak
Web2. Know the news cycle. That’s not to say that all stories are invalid during this time. As daily lives are uprooted, media coverage has changed from writing about the outbreak itself to what this means for virtually every facet of life. The news cycle tends to follow a pattern of covering the news itself (“breaking news”) on day one
CVS health fires execs after sexual harassment mishandling, …
WebCVS Health fires employees, execs following internal sexual harassment investigation. Pharmacy giant CVS Health announced last week that it fired several employees—including executives—after an investigation found legitimate sexual harassment claims weren’t taken seriously.
Karla Lever, Ph.D.
WebKarla Lever, Ph.D. Dr. Karla Lever is a behavioral health specialist and licensed therapist. She’s the director of the Employee Assistance Program at Atrium Health, offered to external employers and internal Atrium Health teammates, serving more than 180,000 lives. Dr. Lever earned both her doctorate in counselor education and her Educational
VA teams with Aptiva Resources to highlight recruitment efforts
WebThe report showcases results from VHA’s recruitment efforts. For example, combined marketing and advertising strategies and tactics contributed to 2,068,796 total applications received during the 2020 fiscal year and 53,789 total hires, an increase over the 49,409 total hires of 2019. The effort also boosted VA Careers’ presence on social
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