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Guide to: Direct to Patient Marketing & Strategy

WebGuide to Direct-to-Patient Marketing in 2022. In the past, healthcare providers, medical technology, and medical device manufacturers have primarily directed marketing efforts toward health professionals – …

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URL: https://www.parkerwhite.com/insights/guide-to-direct-to-patient-marketing-in-2022

Healthcare Marketing Services, Strategies & Plans

WebLet's start a conversation. We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success. ParkerWhite is a …

Category: Health Go Health

Guide: Launch New Medical Devices/Med-Tech Products

WebWe live in an exciting time for healthcare innovation. It seems that each day brings new, life-changing medical devices and med-tech products that elevate the health, quality of life, and speed of recovery.. We now have …

Category: Medical Go Health

Anatomy of a Patient Awareness Campaign That Drives …

WebHealth and medical companies provide products and services to satisfy some of the most important human needs: health, safety, and wellbeing. In today's healthcare economy, with life science companies increasingly …

Category: Medical Go Health

Healthcare Needs To Go “All In” On Digital Strategies

WebDigital health partnerships and the baby boomer market; Healthcare Trends: McKinsey Report Details the Adoption of Digital in the Healthcare Industry. McKinsey reports …

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Build a Healthy Brand: Take Your Brand From Good to …

WebBut it requires careful cultivation, constant dedication to its health, a long-term vision, and time. Brands require dedication to overall well-being. Effective brand managers help build a healthy brand, actively take care …

Category: Health Go Health

Medical Device Marketing Solutions and Promotion

WebThe ParkerWhite 5D Branding Process provides a research-oriented analytical approach tailored to meet the specific needs of each medical device client and their vision for growth with targeted tactics. …

Category: Medical Go Health

Millennials are the Generation of Fitness and Well-Being

WebThis article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing …

Category: Health Go Health

Healthcare Is Everywhere Health & Wellness Blog

WebThis article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing …

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Healthcare Content Development: Strategy for Success

WebHere’s why focus on medical content development is so darn important. Healthcare Content Strategy and AIDA. If you want to motivate action (purchase) for your healthcare content …

Category: Medical Go Health

Medical Device Marketing Strategy: How to Market a

WebAn effective medical device marketing strategy focused on value-based care needs to speak to the different decision makers within a healthcare organization. Thus, the information …

Category: Medical Go Health

Focus on Healthcare Experience Health & Wellness This Week

WebImproving the Healthcare Experience: Digital Health, Wearables, and Medical Convention Booths. This article is part of ParkerWhite’s weekly series, “Health and Wellness This …

Category: Medical Go Health

Engaging Health Consumers Health & Wellness Blog

WebThere are many opportunities for companies to introduce new products as healthcare becomes more consumer-friendly. Many companies are engaging health consumers to …

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Digital Marketing Toolkit for B2C Health/Wellness PW

WebThe 2020 Digital Marketing Toolkit for B2C Health and Wellness Companies. Currently, health and wellness is a 3.7 trillion dollar industry (Global Wellness Institute) and that …

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Medtech Marketing and Branding Agency San Diego ParkerWhite

WebWe give brands life. We are a health, medtech, and healthy lifestyle focused branding and digital marketing agency with a passion to help improve the quality of peoples’ lives. Our …

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Healthcare Marketing Strategy Audit: 4 Steps to Yielding ROI

WebHere are the 4 steps to a better healthcare marketing strategy: 1. Management Audit. It’s important to understand how management would like to see the brand perform, evaluate …

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Patients as Consumers: 9 Important Insights from the Deloitte …

Web"Health care has historically brought patients to it," said Dr. Abrams, but he cited a paradigm shift that can occur with technology that enables providers to reach patients from …

Category: Health Go Health

Can Healthcare Go Mobile

WebThis article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing …

Category: Health Go Health

How Are Consumers Driving Healthcare Innovation

WebThis article is part of ParkerWhite's weekly series,"Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing …

Category: Health Go Health

Med Devices: How to Understand Consumers

WebThis article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing …

Category: Health Go Health