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Food Branding Strategies: Balancing Indulgence and Wellness

WEBA member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food …

Actived: 6 days ago

URL: https://newpointmarketing.com/innovative-food-branding-strategies/

Food Marketing Strategies to Boost Awareness and Sales

WEBProven Strategies. NewPoint utilizes proven strategies to enhance brand recognition, engage customers, and maximize sales potential. There are diverse …

Category: Health Go Health

Embrace Your Big Fat, Sweet Truth in Food Brand Marketing

WEBMcDonald and Wendys may advertise and offer healthy options on their menus, but the fries and the Big Mac drive sales. This is from the Global Sweet and …

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Planograms: Store Check & Food Brands

WEBBrant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor. Brant’s specialty is bringing an outside, …

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What Is Your (Food) Brand Positioning Strategy

WEBFoundational identity. Your brand positioning strategy will form the foundation of your company’s identity in the minds of your consumers. Customers interacting with …

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11 Food Marketing Tips Across All Channels

WEBMarketing and advertising across many different channels will help you build a more consistent brand, allowing you to showcase your brand identity to more people …

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Foodservice Marketing Plan: Solve Top 5 Operator Pain Points

WEBHere’s a list of the top 5 pain points and potential solutions that food processors and manufacturers can bring to the table. The goal for a Successful …

Category: Food Go Health

Food Brand Positioning Food for Thought NewPoint

WEBGood Food Brand Positioning Is Sticky. The “Whole Foods = organic and natural food brand position” has been so strong for so long that natural/organic “sticks” …

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Scan & Go Technology Influencing Food Marketing

WEBBig chains such as Kroger, Walmart and Sam’s Club are implementing this new scan & go system and seeing great success. Sam’s Club says 80 percent of its …

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Food and Beverage Distribution Channels: Strategies for Success

WEBEach food abd beverage channel has its strategy for success. Tailor your approach to the channel’s specific requirements and customer base. Effective marketing …

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Advanced Food Marketing Strategies: The Evolving Food Industry

WEBThe food industry’s landscape changes unprecedentedly, and staying ahead requires agility, foresight, and innovative thinking. At NewPoint Marketing, we specialize …

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Why Food Brands Need Guiding Statements: Vision

WEBExamples of excellent food brand vision statements: The Kroger Co. Our Purpose is to Feed the Human Spirit. While Kroger uses different language by choosing …

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Why to Consider Introducing Functional Foods into Your Product …

WEBBrant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor. Brant’s specialty is bringing an outside, …

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Core Values of a Food Business & Why You Need Them NewPoint

WEBStarbucks. With our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is …

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Millennials: Why and How You Should Target Them

WEBFMI shows that they are still relying on stores to buy things such as fresh foods like produce, meat, dairy, and bakery items. Creating products that are health …

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A Strategy-First Food Marketing Agency: NewPoint

WEBThe Unique Value Proposition of NewPoint Marketing: A Specialized Food Marketing Agency. As a strategy-first food marketing agency, NewPoint Marketing’s 50+ …

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An Epic Retail Food Brand Story: Tate's Bake Shop

WEBStarted Baking Farm-Stand Cookies at Age 8. Never Stopped. This is a captivating, yet pragmatic story of how Kathleen inherited a hand-me-down job from her …

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Marketing Blog Food Industry Insights NewPoint Marketing

WEBDual-Path Top Food Marketing Strategies in CPG and B2B Brands For most food companies, NewPoint works with the need for both B2C CPG and B2B food service top …

Category: Food Go Health

5 Brand Purpose Examples (and how to use them for food brands)

WEBBen & Jerry’s. Ben & Jerry’s, famous for its ice cream, supports Fair Trade, voting rights, racial justice, climate justice, LGBTQ+ rights, and campaign finance …

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