Merkle.com

Building Effective Media Strategies in Healthcare

WEBHealthcare is a unique industry for advertisers. Beyond the usual marketing challenges, healthcare organizations need to adhere to HIPAA regulations and balance …

Actived: 1 days ago

URL: https://www.merkle.com/en/merkle-now/articles-blogs/2022/building-effective-media-strategies-in-healthcare.html

How the COVID-19 Impact Dashboards Help Marketers Get on the …

WEBTo inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how …

Category: Health Go Health

Three Steps to Deliver Personalized Healthcare Marketing in a

WEBHealth marketers who want to deliver personalized experiences across all channels must evolve the use of the person-level ID to balance differentiated offerings with privacy.

Category: Health Go Health

2021 Imperatives for the Health Marketer

WEBEach year, Merkle refines and distills of our learning, vision, and experience with clients from numerous industries. Since 2012, our Imperatives Series has served as …

Category: Health Go Health

Expanding Guardrails for the Customer-Centric Health Revolution

WEBThe 2024 Loyalty Barometer Report uncovers what consumers want and how marketers can build their loyalty strategy to meet evolving customer expectations.

Category: Health Go Health

How a Public Health Crisis Impacts Consumer Behavior

WEBThe digital experience team at Merkle took a dive into these shifting consumer habits. During the week of March 16, the team conducted a survey of the general …

Category: Health Go Health

Diversity, Equity, and Inclusion at Merkle

WEBWe firmly believe that diversity plays a vital role in creating a thriving work environment, improving company performance, and delivering value to our employees and clients. …

Category: Health Go Health

How Companies in the Insurance Industry are Using Salesforce

WEBConnecting all Areas of the Business. Insurance companies can use Salesforce to optimise all their processes. This includes connecting all sections of the business (front, middle, …

Category: Health Go Health

Health Marketing & Customer Experience Services Merkle

WEBWe deliver across every experience pillar — strategic vision, data enablement, technology and orchestration, experience activation, analytics and optimization, and organization …

Category: Health Go Health

Merkle’s 2023 Health Executive Exchange

WEBToday, health companies must also demonstrate they can deliver the optimal customer experience, drive innovation, and get value out of their technology investments. Merkle’s …

Category: Health Go Health

Neutrogena Case Study: Engaging Consumers for the Holidays

WEBAs many consumers realized in 2020, skin care is one of the best ways to maintain health and beauty. That’s why Neutrogena aimed to offer its consumers opportunities to get to …

Category: Health Go Health

Upgrading a Health System Intranet in the Time of COVID-19

WEBThe University of Kansas health system tasked us with redesigning its intranet, named 24/7, for an improved user interface and search experience for more than 12,000 …

Category: Health Go Health

Migros Case Study: A decade of digital evolution Merkle

WEBFor the last ten years we have supported Migros in implementing its digital projects. Among those successful projects are the health platform iMpuls and the related iMpuls Coach, …

Category: Health Go Health

Stop the Traffik: Tackling a global human challenge with data

WEBThe challenge. Right now, an estimated 40 million people are trapped in modern slavery. However, given the hidden nature of human trafficking, it is almost impossible to …

Category: Health Go Health

Patient Consent Required – It’s Not Your Data!

WEBGoogle’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, …

Category: Health Go Health

How pharmaceutical companies master digital disruption

WEBTrend 1: A data-driven CX strategy puts patients at the centre. The latest disruption demands a change in perspective that puts the target group at the center of all digital …

Category: Health Go Health

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