Marketingyourhospital.com

The Top 5 Healthcare Marketing Trends to Watch in 2024

WebTotalCom is a full-service marketing agency helping brands like yours tell their story to the right audiences. Email Lori Moore or call TotalCom Marketing …

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URL: https://marketingyourhospital.com/healthcare-marketing-2024/

5 Secrets to Long-Term Patient Relationships

WebThe good news is many patients won’t need your services for years at a time. The bad news is many patients won’t need your services for years at a time.While you’re …

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Keyword Research: A Simple Guide for Your Healthcare Facility

WebThere’s no need for me to go on and on about why keyword research is essential for your hospital’s marketing success. It is important however, to note there is …

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How to Build Brand Loyalty in Healthcare Marketing Your Hospital

WebThe COVID-19 pandemic heightened health concerns globally, with numerous surveys finding US adults are more concerned about health & hygiene now …

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Healthcare Marketing: 9 Ways Social Media is Impacting Business …

WebHospitals that understand this impact and leverage them within their organizations will be better positioned to meet the needs of today’s consumers Michelle …

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Primary Care Marketing: Boosting Patient Acquisition & Role of PCPs

WebThe rise of alternative ways to access primary care – namely through the advent of primary care services offered by pharmacies, such as flu shots, medication …

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How to Choose a Brand Name: Strategies for Healthcare

WebTotalCom is a full-service marketing agency helping brands like yours tell their story to the right audiences. Email Lori Moore or call TotalCom Marketing …

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Artificial Intelligence Predicts the Future for Healthcare Marketing

WebAccording to the Huron 2022 Healthcare Consumer Market Report: 78% of consumers participated in telehealth visits last year. 53% of survey participants are likely …

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Marketing Healthcare Like A Retailer Marketing Your Hospital

WebTotalCom is a full-service marketing agency helping brands like yours tell their story to the right audiences. Email Lori Moore or call TotalCom Marketing …

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valuable source of health info Archives Marketing Your Hospital

WebGuest Blog Post By Ian Orekondy, Director of Digital Media – UBM Medica. Patients Value Healthcare Professionals for Health Information More Than Any Other Source

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Hospital Blog- The Essentials for Creating one for Your Facility

WebRaise the profile of their individual physicians. Increase trust and respect in the community for the hospital. Boost brand recognition and authority. Convert prospects …

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A Hospital Marketing Plan That Works Marketing Your Hospital

WebA hospital marketing plan has to be carefully aligned with quantified business outcomes. Put another way, it has to be able to generate real, verifiable return in order to …

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Reputation Management in Healthcare: Correcting Misinformation

WebAddressing and correcting misinformation, especially in today’s digital age where rumors can spread rapidly, is a critical component of reputation management in …

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Key Influencers for Healthcare

WebAfter hospitals across the country ramped up their marketing efforts and increased their advertising targeted to patients, research shows that patients continue to cite their …

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How Event Marketing Acquires Patients Marketing Your Hospital

WebIt also means getting out into the community through event marketing. Event marketing involves taking your brand off campus to reach people where they are. It could …

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Emotional Marketing-Connect with Emotions for Your Hospital

WebIn healthcare marketing we have to walk the line between expertise and emotion. People will be drawn to your facility for your expertise, reputation, outcomes, …

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Healthcare Marketing: Key Influencers are Physicians

Web62% of physicians own a tablet (mostly the iPad) (Manhattan Research) They are using these devices throughout the day: 78% of surveyed physicians access health …

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Marketing Your Hospital Traditional, Social & Digital Marketing …

WebTotalCom is a full-service marketing agency helping brands like yours tell their story to the right audiences. Email Lori Moore or call TotalCom Marketing …

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Healthcare Marketing: In Defense of Hospital Ad Spending

WebThe St. Louis Post-Dispatch recently published an article dissecting its competitive healthcare market. While the reporting is balanced, it starts with a markedly …

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Healthcare Marketing During a Pandemic: Shift Back to the Basics

WebWe’ve long advocated for meeting the consumer where they are. For now, healthcare marketing during a pandemic should focus efforts online—through emails, …

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Hospital Ad Agency Archives

WebGreat mission statements define the brand. Mission and brand should be the same. Examine your hospital’s mission statement. How long is it?

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Creating Hospital Content for the Buying Cycle

WebIdeally, this happens at the operations level with follow-up clinical contact. But marketing also plays a role by continuing to connect with the patient. Best types of …

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