Marketingscience.info

Exploring Brand Health with Jenni Romaniuk Ehrenberg-Bass …

WEBIn a world where brand perception can make or break market success, understanding your brand’s health might be more crucial than ever. I interviewed Jenni …

Actived: 3 days ago

URL: https://marketingscience.info/exploring-brand-health-with-jenni-romaniuk/

Jenni Romaniuk on better brand health Ehrenberg-Bass Institute …

WEB2nd of May 2023. Jenni Romaniuk on better brand health. The Ehrenberg-Bass professor explains the principles and pitfalls of brand health tracking. When it came time for Jenni …

Category: Health Go Health

Jenni Romaniuk: properly measuring brand health is one of the …

WEBDon’t believe me, trust science – it leads to smarter decisions, says Jenni Romaniuk in an interview for MAM. A professor from the Ehrenberg-Bass Institute and a …

Category: Health Go Health

Better Brand Health

WEBThe publication of Better Brand Health by the distinguished academic Jenni Romaniuk offers the first proper new insight into brand tracking in a very long time. It’s a …

Category: Health Go Health

Professor Jenni Romaniuk

WEBProfessor Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute. Jenni is the key …

Category: Health Go Health

How do you measure 'How Brands Grow'

WEBThis spring saw the release of Better Brand Health: Measures and Metrics for a How Brands Grow World by Jenni Romaniuk. In the book, Romaniuk describes how brand …

Category: Health Go Health

Better Brand Health Ehrenberg-Bass Institute for Marketing Science

WEBThe Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your …

Category: Health Go Health

Better Brand Health

WEBAre you asking the right questions? This is a full day event designed to improve your brand health tracker. In a small group of up to 10 people, we work through a brand tracking …

Category: Health Go Health

Why Public Health Campaigns Often Neglect The Simple Rules Of

WEBBy Amy Wilson and Dr Nick Danenberg, Senior Marketing Scientists Done well, public health campaigns can encourage healthier behaviours and reduce the growing burden …

Category: Health Go Health

Books Ehrenberg-Bass Institute for Marketing Science

WEBBy Jenni Romaniuk & Byron Sharp. Published: Oxford University Press, October 2015. Following the success of international bestseller How Brands Grow comes a new book …

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Want to be more effective

WEBAs the marketing industry descends on Cannes, David Tiltman says it’s time to raise the level of debate around effectiveness. Today WARC launches a new white paper: …

Category: Health Go Health

Professor Byron Sharp

WEBProfessor Byron Sharp is a Professor of Marketing Science and Director of the Ehrenberg-Bass Institute – the world’s largest centre for research into marketing. His first book How …

Category: Health Go Health

Caution needed on neuroscience Ehrenberg-Bass Institute for …

WEBNEW YORK: Marketers need to be cautious about moving onto the brightest and shiniest neuroscientific tools in supporting their research efforts, according to Rachel Kennedy …

Category: Health Go Health

Brands of Distinction

WEBBrand elements can land in one of four Ehrenberg-Bass Institute Product Group quadrants: (1) Use or Lose—an element in this quadrant is both famous and unique. It can be …

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Better Brand Health

WEBWhat to expect: • Training in the latest knowledge of questionnaire design and metrics • The updated/new brand health questionnaire • Excel examples of calculations as needed

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Laws of Growth Analysis

WEBThe Ehrenberg-Bass Institute has conducted decades of research into marketing. This large body of research includes the discovery of a number of law-like patterns of buyer …

Category: Health Go Health

Understanding Organic Growth: Market share vs category growth

WEBDuring this week’s Marketing Analytics Symposium, Ehrenberg-Bass Institute’s Arry Tanusondjaja explained why company size needs to be factored into growth targets. …

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Specialist Research Services Ehrenberg-Bass Institute for …

WEBMedia Planning Review. Media decision making is an increasingly complicated task. Now more than ever, grounding decisions in the evidence is vital. Evidence-based media …

Category: Health Go Health

Brand Metrics Review.

WEBBrand Metrics Review. Are you measuring the right metrics? Many companies are measuring and reporting on the wrong brand performance metrics or using tracking …

Category: Health Go Health

Distinctive Asset Measurement Ehrenberg-Bass Institute for …

WEBDistinctive assets play an important role in building a brand’s Mental and Physical Availability. These elements should be developed and protected over the long-term and …

Category: Health Go Health

Better Brand Health

WEBWhat to expect: • Training in the latest knowledge of questionnaire design and metrics • The updated/new brand health questionnaire • Excel examples of calculations as needed

Category: Health Go Health

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