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WHO enlists virtual influencer for COVID-19 prevention …

WebThe World Health Organization (WHO) teamed up with a virtual influencer to raise awareness of how people can help to stop the spread of COVID-19, the respiratory …

Actived: 6 days ago

URL: https://www.marketingdive.com/news/who-enlists-virtual-influencer-for-covid-19-prevention-campaign/575493/

Why health marketers need data correlations that go beyond the …

WebHealth interest data fuels a deeper, whole-person understanding of the people we serve. Build detailed, actionable audience personas. Realize untapped audience segments that …

Category: Health Go Health

3 months in, how COVID-19 has permanently changed marketing

WebEven as the novel coronavirus continues to spread around the globe and civil unrest surges in the U.S., analyses indicate that ad spending has potentially hit bottom, positioning the …

Category: Coronavirus Go Health

Top trends that will shape media strategy in 2022

WebStress, anxiety and uncertainty peaked and are still prevalent as COVID-19 variants and other complex, chronic conditions are on the rise. But heading into 2022, 66% of …

Category: Health Go Health

Fitness apps see 67% jump in installs during pandemic

WebBrief: Health and fitness apps saw a 67% jump in global installs in late March and early April from a year earlier as the coronavirus pandemic led mobile consumers to find ways to …

Category: Fitness, Coronavirus Go Health

Nature Made rejects age-old wellness ploys for New Year’s push

WebDive Brief: Vitamin brand Nature Made launched a new campaign, “The Start of Something Great,” that promotes positivity and holistic wellness over functionality, according to a …

Category: Vitamin Go Health

CVS Health names Michelle Peluso as first chief customer officer

WebCVS Health named Michelle Peluso as its first chief customer officer to oversee the health services company’s consumer experience (CX) efforts and digital strategy. Peluso …

Category: Health Go Health

How choice architecture shapes consumer decisions

WebEnvironment impacts the decisions you make. Your actions are impacted by the way choices are presented, according to a concept known as choice architecture. Making changes in …

Category: Health Go Health

CVS Pharmacy launches ad network for in-store, online campaigns

WebCVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods (CPG) brands. The CVS Media …

Category: Health Go Health

Clorox wipes the slate clean in new brand platform

WebDive Brief: Cleaning products brand Clorox today launches a new brand platform which emphasizes the importance of a clean space, both for physical and mental wellness, per …

Category: Health Go Health

Activia uncaps fresh brand image with diverse campaign on gut …

WebDanone North America kicked off a new ad campaign for yogurt brand Activia this week, titled “A to Z,” the company shared with Marketing Dive. The campaign focuses on the …

Category: Health Go Health

L.L. Bean ditched social media for May — here’s how it’s going so far

WebJessica Deyo Editor. Courtesy of L.L.Bean. While a social media presence has become paramount for most brands, outdoor retailer L.L. Bean for the month of May has vowed …

Category: Health Go Health

‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut …

WebDive Brief: Bayer constipation relief brand MiraLAX enlisted comedic duo Abbi Jacobson and Ilana Glazer, of "Broad City,” as part of a new campaign around the high frequency of …

Category: Health Go Health

Dove brings No Digital Distortion's body-positive message to TikTok

WebDove, the personal care brand marketed by Unilever, partnered with TikTok to amplify a #NoDigitalDistortion body-positivity campaign on the video-sharing app, per details …

Category: Health Go Health

WebMD, RB partner on a chatbot featuring advice from Mucinex

WebBrief: WebMD, the health information publisher with 75 million users, extended its marketing partnership with RB (Reckitt Beckiser) by rolling out a chatbot featuring queries from …

Category: Health Go Health

Gatorade expands presence in hydration market with Gatorade …

WebAccording to National Outlook, sales of hydration ingredients among the mainstream U.S. supplements market grew 51% in the 52 weeks ending Dec. 3, 2023, accounting for …

Category: Supplements Go Health

What PepsiCo’s $550M Celsius deal means for the energy drink …

WebIn the latest move to diversify its beverage portfolio, PepsiCo earlier this month invested $550 million into Celsius Holdings, the maker of the eponymous energy drink. The deal, …

Category: Health Go Health

Nike's apps played crucial role in driving engagement, 2020 digital

WebOn the strength of its websites and mobile apps, the company’s digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month. While Nike …

Category: Health Go Health

Gleantap Opens Up Strategic Investment to Accelerate Growth

WebAUSTIN, Tex. — [Austin and San Antonio] – Gleantap, a leading data and CRM solution company catering to the health and wellness industry, announced the launch of its latest …

Category: Health Go Health