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Influencer Marketing’s Next Step: Public Health PSAs

WEBAnd the American Influencer Council (AIC), a new-ish influencer trade group, is making its own vaccine awareness push. The AIC created an online resource …

Actived: 9 days ago

URL: https://www.marketingbrew.com/stories/2020/12/16/influencer-marketings-next-step-public-health-psas

Inside women’s healthcare org Tia’s first influencer marketing …

WEBInside women’s healthcare org Tia’s first influencer marketing campaign. “I can’t tell you another example of a doctor’s office where people share and post on social …

Category:  Health Go Health

Facebook’s ad-blocking for health products and services could …

WEBToday, the Center for Intimacy Justice (CIJ) released a report on how Meta’s ad-blocking practices have impacted health products and services specifically for …

Category:  Health Go Health

A sociologist on what advertisers should know when they use …

WEBA sociologist on what advertisers should know when they use health data. Mary F. E. Ebeling is the author of the book ‘Afterlives of Data: Life and Debt Under …

Category:  Health Go Health

A conversation with the CMO of the Cleveland Clinic

WEBPrior to joining Cleveland Clinic in 2006, Matsen spent 12 years as CMO of Delta Airlines, a role he said prepared him to lead the health systems’ marketing team …

Category:  Health Go Health

How companies are addressing Mental Health Awareness Month

WEBFor Mental Health Awareness Month this year, brands, agencies, and organizations have chosen to address the issue in both their policies and …

Category:  Health Go Health

Washington State passes sweeping health data law

WEBWashington State has passed a law that will curtail the flow of consumer health data, notably affecting tech companies and advertisers. The My Health, My Data …

Category:  Health Go Health

Truth Initiative takes on mental health and vaping in its latest …

WEBKoval told us that “for young people—for lots of people—mental health is a crisis issue,” highlighting a study Truth Initiative did that found that 81% of young people …

Category:  Health Go Health

It’s early days for non-alcoholic beer in the US, but brands sense

WEBNon-alcoholic beer is gaining traction in the US and brands are trying to get in on the action. But the space is complicated. Companies are simultaneously tapping …

Category:  Health Go Health

More and more, brands are showing older women in ads

WEBAn analysis of 2019 Cannes Lions ads by the Geena Davis Institute on Gender in Media found that only 7% of the characters were older than 60, and men …

Category:  Health Go Health

How one ad campaign is honoring Ukrainian healthcare workers

WEB“Everything that they have to encounter and they have to endure is put to the max because they are strained,” he said. The out-of-home campaign, seen on bus …

Category:  Health Go Health

Athletic Greens gives us the scoop on its podcast advertising …

WEBAfter saturating an audience, though, Athletic Greens may consider dialing back ad spend. While the brand has worked with Pod Save America since March 2020, …

Category:  Health Go Health

Marketing Brew Marketing News and Trends Marketing Brew

WEBEarlier this week, global media network m/Six named Belinda Smith—Marketing Brew’s unofficial queen—Americas CEO. m/Six handles media for …

Category:  Health Go Health

How Selena Gomez’s Wondermind keeps growing

WEBBy Jasmine Sheena. October 11, 2023. · 4 min read. Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles …

Category:  Health Go Health

The story behind NewYork-Presbyterian’s ‘Stay Amazing’ brand …

WEBIt wasn’t long after Devika Mathrani joined NewYork-Presbyterian in July 2021 that she decided the health system’s old brand needed to go. “I think it was the …

Category:  Health Go Health

A conversation with Washington State Rep. Vandana Slatter

WEBVandana Slatter represents Washington State’s 48th legislative district and introduced what could be one of the most consequential privacy bills in the country: The …

Category:  Health Go Health

Publicis Health to pay $350 million in settlement around opioid …

WEBFor the first time, an ad agency has agreed to a settlement over its role in the opioid crisis. Publicis Health, a branch of the advertising holding company Publicis …

Category:  Health Go Health

Why Kochava says it doesn't want to settle with the FTC

WEBBut wait, there’s more: Charles Manning, Kochava’s CEO, told us that prior to the lawsuits, Kochava was offered a proposed consent order from the FTC in …

Category:  Health Go Health

Coworking with Courtney Harwood

WEBSubscribe. Each Tuesday, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Courtney …

Category:  Health Go Health

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