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Effective Marketing Strategies in Health Services: Systematic
WEBEffective Marketing Strategies in Health Services: Systematic Literature Review. Andri Nur RAHMAN*, NURYAKIN and Firman PRIBADI. University of Muhammadiyah Yogyakarta, Indonesia. This research aims to review existing literature on effective marketing strategies for marketers in today’s healthcare institutions.
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URL: https://marketing.expertjournals.com/ark:/16759/EJM_1007rahman73-84.pdf
Analysis of Brand Equity Dimensions and Brand Concept that …
WEBKeywords brand association brand awareness brand concept customer loyalty occupational health clinic perceived quality JEL Classification M30 Full Article 1. Introduction. The number of healthcare facilities in Indonesia in 2023 was found to be 17,953 units. According to the 2021 data from Indonesian Statistic, there were 11,874 …
Understanding Consumers’ Online Shopping Behavior during …
WEBUnderstanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research. Expert Journal of Marketing, Volume 8, Issue 2, pp.140-150, 2020 2020 The Authors. Published by Sprint Investify. ISSN 2344-6773 Marketing.ExpertJournals.com.
The Effects of the Value Co-Creation Process on the Consumer …
WEBThis article analyzes the concept of value co-creation, which has arisen due to the combination of various modern influences - including economic globalization, changes in consumers’ buying habits, and the emergence of the Internet and social media - that have changed the way companies innovate. These factors also have transformed …
A Multi-Method Approach to Understanding Behavior Change.
WEBDistracted driving, specifically texting and driving, has become a nationwide public health problem in the U.S. with negative, and potentially fatal consequences. In an effort to combat the growing problem, non-profit organizations, corporations, and the federal government have all stepped in to try to increase public awareness and persuade …
Keep Them In: How to Drive Dental Consumers’ Loyalty in the …
WEBIn recent years, consumers’ loyalty has become an important issue in health-case in general and in dentistry in particular. Following the increasing activity in dental services, consumer loyalty. This study investigates the factors that influence consumers’ loyalty to their dentist. Data was collected through a self-administered …
Color Matters: The Impact of Logo Color on Consumer Perceived …
WEBNote. *p < 0.05. Mean Values. Standard deviations are in parentheses. The F-values indicated above pertain to the interactions between logo color and gender. Supporting H2, the analysis shows that females perceived a retailer as more eco-friendly when the logo color is high-eco-friendly (green) than low-eco-friendly (red) (see Figure 2).
Culinary Tourism. A New Trend on the Tourism Market
WEBSeen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the last years, with a positive forecast for the following years. A possible explanation for this phenomenon is the orientation and encouragement of the tourist services providers to …
Understanding Consumers’ Online Shopping Behavior during the …
WEBKeywords consumer behavior changes consumer habits coronavirus COVID pandemic digital setting online shopping JEL Classification M31 Full Article 1. Introduction. The development of Internet and digital technologies have enabled e-commerce platforms to transform the retailing landscape.
Category: Coronavirus Go Health
The Role of Environmental Management in Tourism Marketing …
WEBThe aim of this article is to study the role of environmental management in the development of tourism marketing as a means of promotion and development of tourist destinations. Initially, there is an attempt to theoretically approach the concept of tourism marketing and then the risks are presented and the problems involved in the …
Abdullah Mohammed ALHIDARI Archives
WEBJuly 5, 2018. This study investigates the association of both health hazards awareness and price sensitivity of soft drinks with consumer’s purchase attitude in Saudi Arabian market. The study also investigates whether there is a moderating role for each of consumer’s gender, age, education, and monthly income on the two studied
Factors and Challenges Affecting the Tourism Sector: An In-Depth
WEBThe main objective of this study was to conduct an in-depth analysis of Botswana’s tourism, with the hopes to identify factors and challenges affecting the tourism sector in Botswana. This study utilised the interpretivism research philosophy. Data was collected through semi-structured interviews from 10 participants drawn from different …
Motivators That Intervene in the Decision Making Process in …
WEBVinerean, A., 2014. Motivators that Intervene in the Decision Making Process in Tourism Expert Journal of Marketing, 2(2), pp. 61-67 62 Given these synthesized aspects, one can say with certainty that the study of consumer behavior
ISSN 2344-6773 Volume 6 Issue 1 August 2018
WEBVinerean, S., 2018. Editor’s Introduction to Volume 6, Issue 1 of Expert Journal of Marketing. Expert Journal of Marketing, 6(1), pp. i-ii. ii hazards awareness and price sensitivity of soft drinks with consumer’s purchase attitude in Saudi Arabian
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