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Email Deliverability: What It Is & How to Improve It Litmus

Email deliverability gauges whether or not your email makes it into your subscribers’ primary, social, or promotional inboxes—and not the spam folder. It’s important to understand the difference between email delivery and deliverability. While … See more

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URL: https://www.litmus.com/blog/why-email-deliverability-matters

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture

WebTo avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response …

Category:  Health Go Health

Is Your Email Program Health Good or Bad

WebEmail health is your program’s ability to reliably and efficiently send high-quality campaigns that avoid the spam folder and deliver on business goals. A healthy …

Category:  Health Go Health

Email Marketing is Transforming in the COVID-19 Pandemic

WebSource: Acoustic’s COVID-19 Email Marketing Benchmark Report With these spikes in email volume, you’d think email performance has taken a hit. But what’s …

Category:  Health Go Health

The Ultimate Guide to Email Preview Text

WebWhile the inbox is the first thing a subscriber sees, it’s often the last thing considered when creating an email. Every inbox shows the sender (or ‘from’) name and …

Category:  Health Go Health

Accessibility vs. Inclusion: What it Takes to Create More Inclusive

WebWith so much of a focus on accessibility, it’s easy to think that a lot of the hard work in email is done. After all, once our email templates pass a suite of accessibility …

Category:  Health Go Health

The New Email Deliverability Rules for Gmail and Yahoo

WebBig changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. If you …

Category:  Health Go Health

Identifying Real Opens to Adapt to Mail Privacy Protection

WebIdentifying and creating an audience segment of real openers now will allow you to continue to use opens to create better emails. Get quick, easy-to-use insights with …

Category:  Health Go Health

How Does Your Email Sound on a Screen Reader

WebThe short answer is: Yes. Screen readers and their underlying software translate the interface and content seen on a screen into audio. More and more people …

Category:  Health Go Health

Evaluate Your Email Performance with an Email Reporting Template

WebAn email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. It’s common to use an email report at the …

Category:  Health Go Health

How To Use Email Marketing To Support Your Next Event

WebThis Sprout Social email is a great example of an event email that gets straight to the point, answering all of those questions in less than a paragraph of text. …

Category:  Health Go Health

Free Email Marketing Tools that Will Save You Time (& Money!)

WebAfter your free 60 days, paid plans start at $12 a month for one user. 4. Mailchimp – Best for all-on-one solution for small businesses. 19.24% of email teams …

Category:  Health Go Health

Everything You Need to Know About Email Subdomains

WebThis is the “root” or main domain. An email subdomain delivers email from an address underneath the umbrella of your root domain. The subdomain is related to your …

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Nonprofit Health Care Customer Success Story

WebLitmus has helped a leading nonprofit healthcare company to drastically cut down their review and approval process so they can focus on innovation and driving results. Over …

Category:  Health Go Health

18 Subject Line Tips from Experts to Win Email Opens

Web2. Think beyond the subject line. Now I know we’re talking about subject lines here, but keep in mind your subject line doesn’t live in a vacuum. Litmus’ own Senior …

Category:  Health Go Health

The Difference Between Deliverability and Delivery Rate

WebAn email counts as delivered if it did not bounce. So your delivery rate is the percentage of the number of emails delivered divided by the number of emails sent. …

Category:  Health Go Health

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