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What does ‘evidence-based’ actually mean and why is it important

WebWe hear the term ‘evidence-based’ a lot within the health and nutrition industry. But what does this mean and why is it important? This blog will explain where to find evidence-based information, how to assess the quality of evidence and how HRS Communications can help your brand. Credible, reliable science Evidence-based means …

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URL: https://www.hrscommunications.com/news/what-does-evidence-based-actually-mean-and-why-is-it-important/

Nutrition and health claims communication considerations for …

WebOur people. We are a highly skilled team of individuals from diverse marketing, communication, and healthcare backgrounds. This allows us to truly offer your business a full-service approach for all your nutrition and medical communications needs.

Category:  Nutrition,  Medical Go Health

About HRS Communications Medical Communications …

WebFounded and led by a registered dietitian, our team offers a full-service agency approach to all medical and nutrition marketing needs. Based on the latest industry guidelines and research, our medical and nutrition information is always evidence-based, accurate and up-to-date. HRS Communications is an exceptional partner for any brand working

Category:  Nutrition,  Medical Go Health

Considerations For HCPs When Working With Consumer Brands

WebOnly EFSA authorised claims which are listed in the EU register can be used (3). This register gives criteria that the brand needs to meet to be allowed to make the claim. If yoghurt X meets the 15% RI criteria to make a source of calcium claim then it can make the health claim, good for healthy bones.

Category:  Health Go Health

Why do health professionals need to know about the nutrition and …

WebWhy do health professionals need to know about the nutrition and health claims regulation? The Academy of Nutrition Sciences has recently published a Position Paper which discusses the Nutrition and Health Claims Regulation (NHCR) and why health professionals need to know about it.

Category:  Nutrition Go Health

Medical Communications Agency Nutrition Content …

WebOur medical communications agency team delivers award-winning copy and content for global food, nutrition and medical nutrition clients. With our in-depth experience in this field, and a team of highly qualified marketers, medical writers, and healthcare specialists, choosing HRS means you’re in a safe, expert pair of hands.

Category:  Nutrition,  Food,  Medical Go Health

Health & Medical Copywriters Medical Writing Agency

WebOur highly qualified and experienced team of medical copywriters understand the common mistakes in medical copy and know how to avoid them. Common problems in medical copywriting are: Being vague. Our medical and health copywriters work closely with you to ensure we understand your brand, strategy, target audience and the purpose of each copy.

Category:  Medical Go Health

Our Work Medical & Healthcare Communications …

WebOur people. We are a highly skilled team of individuals from diverse marketing, communication, and healthcare backgrounds. This allows us to truly offer your business a full-service approach for all your nutrition and medical communications needs. Discover more.

Category:  Nutrition,  Medical Go Health

Nutrition in the news

WebUpdates from the latest guidelines, providing a few takeaways from each. In the world of nutrition, staying informed is paramount. In the latest nutrition update, we dive into the most recent developments from prominent UK guidelines, including the NICE obesity guidelines1, SACN provisions for 1-5-year-olds2, and the pressing topic of …

Category:  Nutrition Go Health

What Are Botanicals & Can You Talk About Them

WebWhat are botanicals? Botanicals are defined by the National Institute of Health as ‘a plant or plant part, valued for its medicinal or therapeutic properties, flavour and/or scent’ 1.You may have heard of common botanicals such as …

Category:  Health Go Health

Important Considerations For Nutrition Copywriters

WebQuality control. Having a rigorous quality control process in place for your nutrition copy is essential. Quality control should focus not only on identifying small mistakes like typos and broken hyperlinks. It’s important that nutrition and health copy goes through some form of regulatory sign-off – whether internally or using an external

Category:  Nutrition Go Health

Food and nutrition product experts

WebOur team of expert nutritionists and dietitians provide a variety of services to support with food and beverage products. We develop and test delicious, healthy recipes in-house and conduct nutritional analysis using the latest software. We can develop recipes which comply with nutrition and health claims legislation, enabling you to make bold

Category:  Nutrition,  Food Go Health

How Covid Impacted Food, Nutrition & Medical Nutrition Brands

WebOur people. We are a highly skilled team of individuals from diverse marketing, communication, and healthcare backgrounds. This allows us to truly offer your business a full-service approach for all your nutrition and medical communications needs.

Category:  Nutrition,  Medical Go Health

Considerations For Brands When Working With HCPs HRS

WebIn 2006 the EU adopted regulations on the use of nutrition and health claims for food and drink sold in the EU to ensure they are clear, accurate and based on evidence accepted by the whole scientific community.

Category:  Nutrition,  Food Go Health

Why Should Brands Engage With Healthcare Professionals

WebHealthcare professionals (HCPs) play an important role in improving the health of the population. In the UK, a healthcare professional is defined as “a person associated with either a specialty or a discipline and who is qualified and allowed by regulatory bodies to provide a healthcare service to a patient.”

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Don’t miss this: HRS & The Nutrition Society webinar

WebThe virtual webinar will be presented by Dr Kathryn O’Sullivan and Donia Hilal, HRS Communications experts in the food industry and health writing. By watching the webinar, you can expect to: – Enhance your knowledge on effective communication of nutrition and health claims. – Learn how to use informative and engaging copywriting …

Category:  Nutrition,  Food Go Health

TikTok as platform for Health Care Professionals

WebTikTok was created by a Chinese tech giant in 2016 under a different name and rose to fame in 2018 after merging with musically, an app where people shared 15 second voiceover and lip-syncing videos to music.

Category:  Health Go Health

Fresenius Kabi – the new eLearning platform; MOTIV

WebWhat is MOTIV? MOTIV is a dedicated eLearning platform designed to foster the professional growth of HCPs. It offers a convenient and flexible approach to continuing professional development (CPD) opportunities, with easily digestible, on-the-go information, allowing HCPs to enhance their knowledge at their own pace and convenience.

Category:  Health Go Health