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HIMSS Information Brands HIMSS Media

WEBMarket-Leading Information Brands Helping Industry Professionals Transform Health Through Information and Technology. HIMSS Media's information brands deliver news, …

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URL: https://www.himssmedia.com/information-brands/overview

Effective Healthcare Information and Technology …

WEBBasically, they need effective marketing. At present, healthcare information and technology content marketing research shows that 90% of buyers in this sector report difficulty …

Category: Health Go Health

Navigating Healthcare Marketing: The Quadruple Aim As …

WEBIn short, the four tenets of the Quadruple Aim for healthcare organizations are maximized and mutually achieved effectiveness in: • Quality of patient care and experience. • …

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Healthcare Content Marketing HIMSS Media

WEBContent marketing is a cornerstone of any good healthcare marketing strategy. Within healthcare, and in particular health information technology, content is your voice. It's …

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The Healthcare Technology Marketing Survey: June 2021 Pulse

WEBThe median marketing spend of organizations in the healthcare technology space spent $200k in 2020 and expected to see an average increase of 30% in 2021. However, …

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The 2021 Healthcare Technology Marketing Survey

WEBBiggest Changes In 2020 Use to Expected 2021 Use Base: Total Respondents: n=51 While the mix for tactics used in 2021 is largely the same as 2020, use of ABM and SEO are …

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Account-Based Marketing in Healthcare HIMSS Media

WEBAccount-based marketing in healthcare relies on in-depth data insights, such as identifying the true priorities of each persona; these vital insights allow you to break down the …

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The Advantages of Digital Video Advertising for Healthcare …

WEBHow do you reach buyers and stakeholders whose time is often consumed by literal life or death situations? That’s the challenge of marketing in the healthcare information and technology space. For marketers searching for avenues to engage their buyers in this sector, digital video advertising is garnering more and more attention as a potential …

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HIMSS: Marketing with a Mission HIMSS Media

WEBHIMSS Media offers marketers a variety of programs for connecting with decision-makers who purchase health information and technology solutions. Our programs are built …

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Learn How Your Healthcare Buyer Personas Operate

WEBHealthcare is a fast-paced, high-stakes industry. Buyers are conscious that their decisions impact the health and lives of those they serve. At the same time, medical processes …

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The Healthtech Marketing Podcast HIMSS Media

WEBJoin us for The Healthtech Marketing Podcast to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, …

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HIMSS Media HIMSS Media

WEBLEARN ABOUT HIMSS MEDIA HIMSS Media is an innovative digital information and in-person events company that supports HIMSS’ mission by delivering news, analysis, …

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Sharks and Healthcare: A Sea of Inspiration and Innovation

WEBWe interrupt your regularly scheduled healthcare information and technology content for a new Shark Week-inspired story. This year marks the 31st anniversary of Shark Week on …

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5 Reasons Your Healthcare Marketing Campaigns Are Failing

WEBThe good news is there's only so many ways things can go wrong, and the five most common (yet very fixable) offenders are as follows: 1. Misplaced Marketing …

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HIMSS Announces Launch of HIMSS TV Global Broadcasting …

WEBFor the first time ever, the healthcare technology professionals will be able to experience exclusive HIMSS18 content digitally NEW YORK, FEB. 12, 2018 – HIMSS …

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Branding Solutions HIMSS Media

WEBHIMSS TV. Build awareness with the HIMSS audience when you are featured in HIMSS TV coverage around prominent industry events. Showcase your industry expertise or …

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