Healthcaremarketinglaw.com

Trademark Protection of Health Brands

WEBThe trademark protection of health brands is often overlooked by health providers and marketers of health and wellness solutions. Trademarks are any name, slogan, or …

Actived: 2 days ago

URL: https://www.healthcaremarketinglaw.com/2018/06/trademark-protection-health-brands/

Copyright Basics for Health Marketers Healthcare Marketing Law

WEBHealthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm. We help health care providers and their business associates register …

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Trademark Search for Healthcare Brands Healthcare Marketing Law

WEBA trademark is any name, symbol, or slogan used in connection with the marketing of goods and services. Trademarks, also known as brand names, serve to differentiate the goods …

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Why your healthcare branding is so important to profitability

WEBThe takeaway. Your healthcare brand is your number one asset. Used correctly, it can increase customer awareness, differentiate you from competitors, and drive economic …

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What every Healthcare CMO should know about brand value

WEBInstead of looking at the health marketing budget as a cost-center, an effective brand protection and monetization program can translate the perception of the marketing …

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What every CFO Should Know About the Value of Brands

WEBHealthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm. We help health care providers and their business associates register …

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Healthcare Compliance Healthcare Marketing Law

WEBThe role of health marcom compliance continues to grow in importance in 2019. The American Marketing Association defines Marcom (or Marketing Communications) as …

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Healthcare Marketing Law Rothwell Figg Brand Protection

WEBA recent trademark opposition decision shows that protecting your nutritional supplement trademark is good for overall brand health.. In Tom Miles v.Five Star Gourmet Foods, …

Category: Nutrition, Food Go Health

HIPAA Privacy Rule Basics Healthcare Marketing Law

WEBHealthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm. We help health care providers and their business associates register …

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The Number One Question for Healthcare Marketers

WEBA recent survey by True North Custom confirms that content marketing continues to play a growing role in the marketing of healthcare brands.. The 2018 State of Healthcare …

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Hospital marketing budget cut

WEBFor healthcare systems, brand licensing is an attractive alternative to system-owned clinics or physician practices that require a substantial capital investment. The elements of a …

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Hospital Rebrand

WEBIt has been estimated that over the next decade, the United States will have 8-10 national health systems and approximately 150-200 regional systems. Due

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Health Marketing Compliance Training for Employees

WEBCompanies that offer and market healthcare solutions are obligated to substantiate all the material health and other claims made in their marketing and advertising. Penalties for …

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SHSMD Healthcare Marketing Plans Healthcare Marketing Law

WEBSHSMD 2018 continues with David Marlowe, CEO of Strategic Marketing Concepts, who provided an excellent presentation entitled Healthcare Marketing Plans That Work.. As a …

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Health Trademarks Classification of Goods

WEBThe following Nice classification classes are used to designate health products and services: Health and Wellness Goods. Class 3. Personal care and beauty products, …

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Digital Health App Regulations Healthcare Marketing Law

WEBThe marketing of digital health apps to consumers brings with it numerous legal compliance obligations. Depending on the app and its functions, several federal laws and regulations …

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How to Avoid Copyright Infringement Healthcare Marketing Law

WEBHealthcare Marketing Law is a publication of Rothwell Figg, a leading U.S. intellectual property law firm. We help health care providers and their business associates register …

Category: Health Go Health

Hospital marketing lawsuits on the rise Healthcare Marketing Law

WEBHere are some recent cases where hospitals were involved in lawsuits regarding their branding and marketing activities: Case #1. A Florida health system was sued for …

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Healthcare brand valuation during COVID-19

WEBBy James Hastings on December 13, 2020. Posted in Healthcare brands. Healthcare brand valuation remains a high priority to healthcare organizations during COVID-19. The first …

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