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The Changing Role of the Consumer in Healthcare

WEBTo that end, one of the biggest factors affecting healthcare marketing in 2016 is the rise of the empowered consumer. In response, medical and diagnostic …

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URL: https://www.greymattermarketing.com/blog/the-changing-role-of-the-consumer-in-healthcare-and-why-it-matters-to-med-device-companies

Need for Greater Inclusivity in MedTech Grey Matter Marketing

WEBMedTech Color’s goal is to create a more diverse and inclusive medtech community. With the changing demographic landscape, she believes that more must be …

Category: Health Go Health

How Has the Internet Changed Healthcare Marketing

WEBAt Grey Matter Marketing, that’s what we specialize in. Beginning with the visioning stage and right through to the execution and ongoing analysis of the plan, we …

Category: Health Go Health

Standing Out From the Sea of Blue: Color in Healthcare Brand …

WEBMost companies in the healthcare arena would agree that they want their audience to associate their brand with a few common emotional attributes that include; …

Category: Health Go Health

5 Healthcare Trends Affecting Your Customers

WEBCOVID-19 created a seismic shift in healthcare, leading to the rapid adoption of telehealth and changes in federal regulations. These changes—among other …

Category: Health Go Health

How Important is Marketing Strategy in Healthcare

WEBThis means that healthcare marketing strategy is crucially important and the revenue models that have been in place for years won’t work anymore. Doctors: For …

Category: Health Go Health

Growing Your Medical or Healthcare Brand Grey Matter Marketing

WEBIn our last entry, Branding for Medical and Healthcare Businesses, we discussed the importance of brand differentiation to your marketing efforts.In other …

Category: Medical Go Health

What Matters June: MedTech News You Need to Know

WEBNew vocal biomarker platform to detect subtle changes in a user's voice to possibly reveal important aspects of their health. Get the latest medical technology news in What …

Category: Medical Go Health

What Matters: January's MedTech News You Need to Know

WEBIn partnership with Polaris Health Directions, MD Anderson Cancer Center will be launching a 30 patient feasibility study in which breast cancer patients will wear …

Category: Cancer Go Health

In The Know, Issue #5 Grey Matter Marketing

WEBFor the first time, Healthline has beat WebMD in monthly visitors making it the largest and fastest growing online health community. This June, the health information …

Category: Health Go Health

What Matters October: MedTech News You Need To Know

WEBWhat the Industry is Buzzing About Because Kids Are Better Than Us at Technology Anyways. Children's Hospital Los Angeles recently launched KidsX …

Category: Health Go Health

What Medical Marketers Need to Know: Google's Symptom Checker

WEBMore people search for health information online, according to a 2013 Pew Study.

Category: Health Go Health

Healthcare Marketing: Naming Your Healthcare Product

WEBHere's some interesting facts about naming your healthcare product: Drugmakers have favorite letters, X, C, D and Z. Think Nexium, Clarinex, Celebrex, …

Category: Health Go Health

Rebooting the Telemedicine Market: InTouch Health Gets In Touch …

WEBThe Challenge. InTouch Health develops, manufactures, and markets acute care remote presence telemedicine solutions for high acuity applications where doctors …

Category: Medicine Go Health

Approaching Social Media in Healthcare Grey Matter Marketing

WEBSocial media is changing the way we approach healthcare marketing and advertising. TV, radio, newspaper, and magazine advertisement spending is going down …

Category: Health Go Health

Marketing Strategies & Solutions Grey Matter Marketing

WEBWe are rule breakers—and that's a good thing. We find success by outsmarting, not outspending. Our team has partnered with some of the most innovative companies in …

Category: Health Go Health

What Matters September: MedTech News You Need To Know

WEBWhat the Industry is Buzzing About In a Bad Mood? Order a Better One on Amazon. Well, almost. The e-commerce titan recently launched a 24/7 wearable device …

Category: Health Go Health

Careers & Job Opportunities Grey Matter Marketing

WEBThe Perks. First and foremost, we are fully remote, so no need to worry about commuting into an office! Also, we offer all the traditional benefits but next level it. Competitive …

Category: Health Go Health

What Matters: July's MedTech News You Need to Know

WEBFriends don't let friends drink irresponsibly, which is good news for anyone who's been accused of Facebooking after an extended happy hour. BACtrack has …

Category: Health Go Health