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Marketing Mix for Food Products (The 4 P’s)
WEBThe concept of the marketing mix was popularised by Professor Neil Borden in the 1950s and has remained relevant ever since. A marketing mix is the combination of strategies or ‘ingredients’ a company uses to promote its products or services. It consists of for ‘Ps’: product, place, price and promotion. Product: The products or services
Actived: 8 days ago
URL: https://greenseedgroup.com/marketing-mix-for-food-products-the-4-ps/
New west Wales health ambassador supports Stoc+ project
WEBAn animal health project has welcomed a new veterinary ambassador to support proactive animal health planning on beef and sheep farms in Wales. Alun Evans, who practises at Market Hall Vets, St Clears, joined the Stoc+ ambassador team a few months ago and has been advising farmers on vaccination uses and best practice through online … Continue …
Health and indulgence driving snacking trend in France: Mintel
WEBAs the snacking trend grows in France, market research firm Mintel looks at which claims – including gluten-free, high fibre, and high protein – are attracting shoppers in ‘the Hexagon’. While traditionally seen as unhealthy food to avoid, one-third of French consumers now say that snacks have become essential due to their busy lifestyles. Shoppers … Continue …
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