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What is Social Proof and Why You Should Use it

When faced with a decision, consumers look for unbiased sources of information. People are also more inclined to be influenced by the people closest to them – … See more

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URL: https://www.freshrelevance.com/resources/guides/social-proof/

The Complete Guide to Online Behavioral Targeting

WebBehavioral targeting involves serving recommendations, coupons and ads based on users’ online behavior and interests, which can help marketers reach new audiences or . …

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Mental Health Awareness Week: Initiatives at Fresh Relevance

WebMental Health Awareness Week takes place every year with the aim of getting us all thinking about mental health, tackling stigma and finding out how we can …

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9 types of behavioral segmentation to drive conversions

WebHere are nine behavioral segments you should be using in these types of market segmentation for your marketing strategies – and the types of content most likely …

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Essential Marketing Insight: The Power of Segmentation

WebWhen you are building a marketing plan for your product, it’s critical to understand that the market is not homogenous – even within small subsets. For …

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The Complete Guide to Market Segmentation Fresh …

WebSegmentation tools. Fresh Relevance’s Segments tool allows you to group and target people using data captured from your website or imported from your ESP and CRM …

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Electronic retailer sees sales uplift with personalization

Web“We started out with cart and browse abandonment emails, which were an immediate success,” says the company’s Digital Product Designer.“Shopping recovery emails have …

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Fresh Relevance applies the ISO 26000 standards

WebBy Mike Austin CEO & Co-founder. Mike Austin is co-founder and CEO at Fresh Relevance. Recognizing the challenge of data aggregation in the ecommerce …

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11 Examples of Website Navigation Bars with Dynamic …

Web10. Social Media. Showcasing your social media in your “Contact” or “Community” website navigation bar category is a great way to increase engagement …

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Covid-19’s impact on eCommerce revenue

WebAnalyzed companies. We looked at the impact of Coronavirus on eCommerce – specifically on 278 Fresh Relevance clients in a variety of industries: Of the companies …

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The new normal festive shopping report Fresh Relevance

WebWorking with Censuswide, we polled 2000 consumers in the UK to learn what customers are looking for in their seasonal shopping experience during the New Normal.

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10 amazing abandoned cart and browse email examples

WebSource: Vision Direct email. 4) Glasses Direct. 1 in 3 consumers read up to 4 product reviews before making a purchase decision and over half of consumers look for …

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Customer Segments in Our New Audience Analytics Dashboard

WebBy David Henderson CTO. As CTO at Fresh Relevance, David leads the dev team. He has been instrumental in designing, building and scaling the platform to help …

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Pooch & Mutt chooses Fresh Relevance personalization platform

WebPRESS RELEASE: Pooch & Mutt to provide tailored online experience with Fresh Relevance personalization platform. Fresh Relevance is proud to announce that …

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Overcoming Beauty Industry Challenges: Expert Insights

WebJuly 22nd 2021. By Danielle Beuker. Digital Marketing Assistant. Huriyyah Dhanse, Vice President Customer at Fresh Relevance was joined by Janis Thomas, eCommerce and …

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Black Friday: Trends, Traffic, and Tactics Fresh Relevance

WebTraffic to Fresh Relevance clients’ websites gradually increased over the 9 days leading up to Black Friday as shoppers checked for early offers. There was a jump …

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Real-Time Marketing Report March 2022

WebThis monthly report covers Email and Web Personalization plus Cart and Browse Recovery results for March 2022 based on the performance of Fresh Relevance clients.

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