Franklinstreet.com

Brand Positioning: How to Differentiate Your Health Care Brand

WEBBy understanding your patients, your organization, and your competition. Let’s review how you can look inwardly—so that you can see how you’re viewed outwardly. 1. …

Actived: Just Now

URL: https://www.franklinstreet.com/insights/2018/06/brand-positioning-how-to-differentiate-your-health-care-brand/

8 Lessons in Health Care Marketing

WEBOver the course of the last 32 years, Franklin Street has worked with hundreds of health care leaders to shape their brands, market their service lines, and …

Category: Course Go Health

12 Things to Know if You’re New to Health Care Marketing

WEBWelcome to health care marketing. You’ve had a marketing career in other categories but may have recently brought your expertise to health care. Thank you. Our …

Category: Health Go Health

Tagline Database

WEBWelcome to our database of health care taglines. This is an online resource for researching and comparing health care taglines from around the country. The Power to Heal. …

Category: Health Go Health

4 Key Elements of a Great Health Care Content Calendar

WEBHere is an example of a content calendar: Here are the 4 elements that belong in your content calendar: 1. CONTENT TYPES. Identify the content types your …

Category: Health Go Health

The Art of Storytelling in Health Care Branding

WEBEven in the small canvas of time these productions were allowed, we see some of Aristotle’s essential elements of drama: Conflict: Fear is the antagonist, faced …

Category: Health Go Health

Is Your Brand Patient-Centered

WEBThe Mayo Clinic is an organization that is moving in this direction. Mayo’s Center for Innovation was created to transform the experience and delivery of health …

Category: Health Go Health

Bayhealth: Growth and Expansion

WEBHome / Capabilities / Case Studies / Growth and Expansion SITUATION Bayhealth, a multi-hospital community health system in Central and Southern Delaware, was planning to …

Category: Health Go Health

The Anatomy of a Patient Story

WEBThe Anatomy of a Patient Story. Storytelling is a key component of just about any creative execution. In health care, it’s even more crucial given the human-to …

Category: Health Go Health

Health Care Brand Leadership: Mission, Vision and Values

WEBI recently read a list of the top challenges for hospital CEOs in 2014. The only mention of people/organizational issues is simply stated as “personnel …

Category: Health Go Health

5 Questions to Ask Before Creating Patient Personas

WEBIn healthcare or any industry for that matter, a key to building a successful brand is a clear understanding of your audience—the patients or prospective patients in …

Category: Health Go Health

New Hospital: New Tradition

WEBNew Hospital: New Tradition. Martin Health System wanted to diversify their patient base by building a new hospital in the South Florida community known as Tradition. This planned …

Category: Health Go Health

Hospital Service Line Marketing: 4 Fast Ways to Identify Opportunity

WEB4. THE 20/80 RULE. You’ve heard of the Pareto Principle, which specifies that there is an unequal relationship between inputs and outputs. In other words, 20% of …

Category: Health Go Health

Leveraging the 5 Ps in Healthcare Marketing

WEBIf you work in healthcare marketing, you are probably familiar with the 5 Ps of marketing: People. Product. Price. Place. Promotion. However, you may find you …

Category: Health Go Health

Co-Branding Opportunities and Brand Valuation

WEBIn today’s crowded healthcare industry, powerful brands differentiate organizations. Brand Valuation is a tool many healthcare entities leverage to measure …

Category: Health Go Health

The Most Powerful Word in Hospital Marketing

WEBAnd that word is: No. The power of no has certainly been discussed across many disciplines and subject matters. It is perhaps most prevalent among therapists …

Category: Health Go Health

Cultures Disrupted: The Recruitment and Retention Crisis

WEBRecruitment and Retention. The reality of supply and demand for clinical talent means you are competing with every other organization for talent both among …

Category: Health Go Health

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