Ehealthcarestrategy.com

HHS Has Updated Its Guidance: What It Means for Your …

WEB// By Rachael Sauceman // The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing …

Actived: 7 days ago

URL: https://ehealthcarestrategy.com/hhs-has-updated-its-guidance-what-it-means-for-your-organization/

eHealthcare Strategy and Trends

WEBIn a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic …

Category: Medicine Go Health

Looking Forward, Healthcare Needs To Focus More on Service

WEBEach year since 1999, the Society for Health Care Strategy & Market Development (SHSMD) produces Futurescan, a look at some of the major emerging …

Category: Health Go Health

Cleveland Clinic Turns to Marketing to Lead Culture Change

WEBThe CEO of your top-rated health system turns to your marketing team, and directs you to use marketing as a lever to change the culture of your organization. …

Category: Health Go Health

All Healthcare Is Local — Especially During a Pandemic

WEBIn April 2020, we saw year-over-year searches for local healthcare — anything with a city, state, town, zip or “near me” in the query — rise 25 percent …

Category: Health Go Health

Focus on AI: The State of AI in Digital Healthcare Marketing [Report]

WEBYou’ll learn: How ChatGPT is already transforming the world of communications, and how it presents both opportunity and risks — particularly for …

Category: Health Go Health

Public Health Archives – eHealthcare Strategy and Trends

WEBUncover the historical journey of public health through our extensive healthcare archives. Dive into a wealth of knowledge that shapes modern health strategies.

Category: Health Go Health

Strategic Storytelling: Unleashing the Power of Clever Content to

WEBThe strategy is led by Amanda Oleiro, who first came to healthcare as a consumer and has fought to keep that mindset even as she immerses herself deeper …

Category: Health Go Health

Salinas Valley Memorial Healthcare System’s Internal …

WEB“Once the pandemic became a national emergency and our region started seeing a large number of cases, I had to quickly pivot and devote most of my time to …

Category: Health Go Health

How and Why To Create Customer Journey Maps for Hospitals

WEBHow and Why To Create Customer Journey Maps for Hospitals. “Great content marketing starts with understanding the customer’s journey,” says Shawn Gross, …

Category: Health Go Health

New Online Portal Designed to Help Employees Manage Cancer …

WEBby Cheryl L. Serra. Diagnosis: Cancer. Reaction: Disbelief and fear. Fear of your prognosis, the treatment, reaction of family and friends, and your financial future.

Category: Cancer Go Health

How To Get The Most Out of Your Online Video Content

WEB“If a picture is worth a thousand words, how much more is video worth?” asks Allen Gottfried, Manager of Internet and Online Strategies at Saint Peter’s Healthcare …

Category: Health Go Health

Wellstar’s Chief Information and Digital Officer Weighs In on AI

WEBHank Capps, MD, FAAFP, executive vice president and chief information and digital officer, Wellstar. For this story, our conversation with Capps focuses on artificial …

Category: Health Go Health

Set Your Healthcare Marketing Up for Success in 2024

WEB2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became …

Category: Health Go Health

Where Does CRM Stand in Addressing Today's Healthcare …

WEBLeadSquared is a SaaS-based software solution provider based in India, with more than 2,000 customers and a valuation of more than $1 billion. LeadSquared …

Category: Health Go Health

When It Comes to Content, Cleveland Clinic Is Never Content

WEBAs of this writing in early December 2022, Cleveland Clinic was on track to reach 800 million visits to its website in 2022. Most of it — 91 percent — is directly …

Category: Health Go Health

Healthgrades' Acquisition Creates New, Comprehensive Platform

WEBOn January 7, Healthgrades announced its acquisition of consumer and physician engagement company Evariant. The combined assets of the two high-profile …

Category: Health Go Health

Indiana University Health’s Digital Journey Toward Consumerism

WEBJeremy Rogers, executive director, digital marketing and experience at Indiana University (IU) Health, co-presented with Gresh. IU Health and Loyal are …

Category: Health Go Health

Privacy-First: How to Ensure Your Healthcare Marketing Aligns …

WEBRay Mina, head of marketing at Freshpaint, is a serial marketing entrepreneur with over 15 years of experience leading marketing and go-to-market functions across seven …

Category: Health Go Health

InJoy Health Education Archives – eHealthcare Strategy and Trends

WEBYour Partner in Health Education: InJoy equips healthcare providers with the latest resources to excel in patient education. Dive into our collection and enhance your …

Category: Health Go Health

Digital-First Philanthropy: What Healthcare Can Learn from Higher …

WEB“The old days of treating donors and prospects as monoliths are gone. Today it’s about high-personalization values,” says Chris Snavely, managing partner at Ovrture, …

Category: Health Go Health

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