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Navigating the Digital Healthcare Landscape: Trends in US …

WEBIn a world increasingly dominated by digital media, the healthcare and pharmaceutical industries have not been left behind. Over the past few years, these …

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How An App For Reporting Sexual Harassment Can Benefit The …

WEBThose who work in the advertising industry aren't altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With

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What Makes a Successful Google Display Ad

WEBGoogle display network (GDN) has become the largest advertising network available on the Internet today. There cannot be even a single person who doesn’t see …

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How To Deal With Problematic Content In Display Advertising

WEBWhen most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult …

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Google Lays Out New Rules Against Intrusive Ads

WEBGoogle is setting new rules and policies requiring the sites to stick to better ad standards. This foundation has been laid out by the ‘Coalition by Better Ads.’

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Have you checked Google’s new update on personalized …

WEBBuilt by & for Human Beings of diverse backgrounds, beliefs, & values… with bright ️

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Analysis of a Click-Worthy Display Ad

WEBEffective display advertising can help reach millions of people through multiple websites or platforms. Those marketers or advertisers who know the art of …

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We are proud of our Women in PPC Experts

WEBIn celebration of Labor Women’s Day 2021, we want to make sure our very own Women in PPC know how proud we are to have them. Today we’ll be sharing with …

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Switch from FLOCs to the Topics API by Google

WEBGoogle announced that it will be replacing third-party cookies with FLOCs (Federated Learning of Cohorts) early last year. According to Google, it was the future of …

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News Exclusion List for Your Display Campaigns

WEBMorgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. …

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Tik-Tok Bans Ads On Weight Loss Products

WEBTikTok recently announced that it is banning ads on–wait for it, or perhaps I should say, “weight for it”–weight loss products. Har, har. So, TikTok has a list of …

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Why might Google Ads shut down my account

WEBIf you’ve been in the PPC field for a while, even if it’s a little while, you are familiar with the most popular issue that we deal with: Having Google Ads randomly …

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Biggest Consumer Behavior Trend That Will Shape Retail In 2023

WEBAccording to the Consumer Trends 2023 report by The New Consumer and The Coefficient Capital, some disastrous consequences will soon occur.Due to many …

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