Digitalstrategyconsulting.com

Rebels with a cause: Are young people being …

WebYoung people feel disenfranchised and misrepresented according to new research by media agency UM. It found that 61% of 18-24s in the UK believe young people have to right the …

Actived: 4 days ago

URL: https://www.digitalstrategyconsulting.com/online-advertising/rebels-with-a-cause-are-young-people-being-misrepresented-by-media/31239/

Gen Z shopping trends: deals and authenticity driving decision …

WebValuable deals and brand authenticity are driving consumer decision-making – especially among Gen Z and millennials, according to new research. Overall, the report shows that …

Category:  Health Go Health

Digital marketing regulation & brand safety

WebFrom data protection to copyright law, ecommerce sales to advertising regulations, digital marketing and communications are highly regulated. The nature of social media creates …

Category:  Health Go Health

Health and fitness app usage “grew 330% in just 3 years”

WebThe data, from Flurry Analytics, also shows that engagement is high, with three quarters of active users opening their health and fitness app at least two times a week, and more …

Category:  Fitness Go Health

Health and fitness apps: Lockdown sparks sharp rise in usage and …

WebConsumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.

Category:  Fitness Go Health

Digital trends for 2021: Baby boomers will rule in permanent shift …

Web2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to …

Category:  Health Go Health

Future tech: The 10 technology trends for 2023

WebThe meta-analysis of over 40 reports from the likes of Deloitte, PwC and Gartner, has been compiled into the ‘xLabs Trends Almanac’ which ranks each trend on their importance …

Category:  Health Go Health

Digital marketing strategy and training for pharmaceutical …

WebGetting your marketing strategy and the role of your digital channels right is critical for every pharmaceutical and healthcare brand. We’ve been developing specialist international …

Category:  Health Go Health

How is online advertising changing during the Covid-19 pandemic

WebThe data showed that the Coronavirus situation is shifting content consumption patterns, with 73% changing the types of content they consume online. There was, however, a …

Category:  Coronavirus Go Health

Top 10 tech influencers: Healthcare tops list

WebPoliticians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new …

Category:  Health Go Health

YouTube trends: What the UK watched in 2020

WebOf the Top 10 music videos watched, nearly half (four) were from British artists including Aitch x AJ Tracey, ‘ Rain feat. Tay Keith ‘ and Tion Wayne x Dutchavelli x Stormzy ‘ I …

Category:  Health Go Health

Gaining consumer trust: Filipino consumers turning to online ads

WebOnline video ads were trusted by around half of consumers in Indonesia (52%), the Philippines (51%), Thailand (51%) and Malaysia (50%). “Online ad spend is growing …

Category:  Health Go Health

Digital transformation strategies, tactics & tips

WebFrom customer data, to supply chain, to HR, and capital – everything you need should be in your dashboards. AI helps codify and augment your decision-making, and with the right …

Category:  Health Go Health

Hair and beauty businesses ‘prioritise social media to drive growth’

WebThe study, conducted by SimplyHair, a salon supplies wholesaler, reveals hair and beauty business owners are focusing on social media to grow their business during a year of …

Category:  Health Go Health

Top 10 educational YouTube channels (potentially earning £1m a …

WebFormer US Airforce serviceman Blippi could be raking in the most pounds, with a potential maximum earning average of £822,400. Despite having the most followers (13 million), …

Category:  Health Go Health

Change the record: Half of office workers argue over radio choices

WebWhen asked about their go-to radio stations to get them through the day, BBC Radio 1 takes the top spot (39%) a firm favourite of Gen Z (55%), followed by Capital UK (29%) and …

Category:  Health Go Health

Digital marketing strategy for CPG / FMCG brands

WebDigital marketing changed the mix for how CPG and FMCG brands win in their marketing. We help you get this right. From building talkability in social media, to geo-targeted ads …

Category:  Health Go Health

Cannes Lions winner: Ikea wins Health innovation award for …

WebIkea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods …

Category:  Health Go Health

Cannes Lions case studies: 7 winners to inspire creative marketing …

WebFrom Burger King trolling McDonalds with its 'detour' app to Nike taking political risks with 'Dream Crazy', the Cannes Lions awards celebrates the best and most daring creative …

Category:  Health Go Health