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4 Ways to Measure Brand Health & Tools to Use

If measuring brand health brings you to the conclusion that your brand is not in the best of health, it’s probably due to the following: 1. The unfavorable market conditions and you’re playing in a dead market. 2. You’ve … See more

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URL: https://www.determ.com/blog/4-ways-to-measure-brand-health-tools-to-use/

Best Healthcare Marketing Campaigns

WEBHealthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in …

Category:  Health Go Health

10 Campaigns that Reinvented Pharma Marketing

WEB10 Campaigns that Reinvented Pharma Marketing. Pharma marketing campaigns are rarely considered fun or creative. “Oh, I just saw the best ad…” were rarely the words spoken …

Category:  Health Go Health

How to Create a Brand Positioning Map

WEBBrand positioning map template. 3. Add your business and its competitors. The next step is to place your brand and competitors in the place that represents their position in the …

Category:  Health Go Health

Media monitoring software

WEBMonitor, evaluate, and report your PR impact with confidence. Get relevant information in real-time and prove PR pays off. Schedule a free consultation and product demo with …

Category:  Health Go Health

8 Amazing Public Relations Examples to Inspire Your Next …

WEBBest Examples of Public Relations Campaigns. #1 Carlsberg and the “Adopt a Keg” Campaign. #2 Dove - Real Beauty. #3 Lego and the Rebuild the World Campaign. #4 …

Category:  Health Go Health

Crisis Communications Plan In 8 Steps

WEBBe transparent. Take note of and address consumer concerns. #3 Staff crisis. Staff crises generally pertain to the employees’ involvement in unethical or illegal …

Category:  Health Go Health

The Power of Continuous Media Monitoring: 7 Ways to Drive …

WEB1. Extensive historical data. The first benefit is the most obvious one. Naturally, by monitoring your brand (or any other topic, for that matter) over a longer …

Category:  Health Go Health

Brand Repositioning: 5 Key Steps to Take & Best Examples to Look at

WEBMarketing. #1 Analyze your brand's current position. #2 Re-identify your unique value proposition. #3 Build a brand repositioning strategy. #4 Implement changes …

Category:  Health Go Health

Crisis Management Plan Examples: The Best & The Worst

WEBThis more recent crisis management plan example relied heavily on social media. In 2018, the KFC’s UK chain ran into a bit of a logistical nightmare. There was a disruption in …

Category:  Health Go Health

Future of Consumer Behavior: Predictions & Trends For 2024

WEB41% of shoppers only buy from brands they know and trust. 66% of consumers expect brands to understand their needs and preferences and create …

Category:  Health Go Health

4 Ways You Can Stop Fake News From Spreading In The Pharma

WEBThe Big Pharma. Step 1: Detect the platforms relevant to the pharma industry. Step 2: Know what fake news to focus on. Step 3: Analyze the sentiment of the …

Category:  Health Go Health

Online Reputation Management

WEBWhen you can successfully manage your online reputation, it’ll have a positive impact on your business by: Generating more leads. Increasing sales. Improving conversion rates …

Category:  Health Go Health

Media Monitoring For Event Management

WEB1. Before the event. Use social media listening to discover opportunities or identify possible issues before the event itself. Whether you’re just starting to gather …

Category:  Health Go Health

Brand Positioning Statement: Best Examples

WEBBrands with multiple products may group multiple positioning statements under their overarching mission statement. For example, Google’s mission statement is …

Category:  Health Go Health

8 Best PR Campaigns of 2023

WEB1. Airbnb – Ukrainian Refugees. The war in Ukraine continues to devastate the Eastern European nation. Airbnb’s powerful move to offer housing to 100,000 …

Category:  Health Go Health

How to Create a Business Continuity Plan: 5 Key Steps

WEB2. Conduct Risk Assessment and Business Impact Analysis. The second step in how to create a business continuity plan is analysis. Risk Assessment (RA) and Business …

Category:  Health Go Health

3 Common PR Metrics You Are Probably Using Wrong

WEBIt can be challenging for PR experts to prove that their work is bringing value to the client. Unfortunately, inflating certain PR metrics just for the sake of numbers is …

Category:  Health Go Health

5 Inspiring Social Listening Examples You Should Implement Today

WEB3. Netflix. ( Image Source) Another inspiring social listening example is how Netflix uses customer feedback to improve its service and content. Netflix monitors social media …

Category:  Health Go Health

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