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What Does The “Healthy Consumer” Look Like

WEBTwo newer shifts are taking over and transforming what the “healthy consumer” looks like: medicinal products for non-traditional purposes and an increased …

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URL: https://curioninsights.com/article/what-does-the-healthy-consumer-look-like/

The Changing Consumer: Consumer Preferences That Drive …

WEBThrough our research and insights, we collected 10 consumer preferences that we believe are sticking around for a while, and are guiding new directions across …

Category: Health Go Health

Exploring the importance of new innovations in dairy foods

WEBThe dairy industry is evolving at a remarkable pace. With the growing interest of plant-based alternatives, CPG brands are responding quickly to prioritize the …

Category: Health Go Health

Health and nutrition meets indulgence with consumer-led …

WEBAn established multinational dairy food client sought to understand consumer preferences to develop new health-focused premium products across their largest brands.

Category: Food Go Health

Authentic, In-The-Moment Insights Build Protein Bar Perfection

WEBThe most disruptive protein bar brand in the health food industry wanted to see how their nutrition bars stacked up to their competitors. Curion first tested both brands side by side …

Category: Nutrition, Food Go Health

General FAQ – Curion Insights

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Category: Health Go Health

Curion Debuts New Metropolitan Boston Consumer Center

WEBThe result of a merger between Q Research Solutions and Tragon Corp., Curion brings a wealth of knowledge and experience to the consumer science industries. For more …

Category: Health Go Health

Food & Beverage Case Studies

WEBFood and Beverage. A disruptive brand wanted to invest $20M to promote its new energy drink. While working with Curion to identify the winning copy for launch, we uncovered …

Category: Food Go Health

Curion’s Continued Response to COVID-19

WEBCurion’s Continued Response to COVID-19. With changing mask mandates and varying social distancing requirements, we believe it is important to provide both updates about …

Category: Health Go Health

Personal Care Case Studies

WEBPersonal Care. A tech-forward and sustainable ingredients hair care company was interested in determining consumer acceptance and assessing emotional characteristics …

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Whitepaper – Why is Consumer Product Research Important

WEBWhy is consumer research important? A company’s success is proportionate to its consumer understanding Consumers are unpredictable, emotional, and biased. They’re …

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Compelling Restaurant Consumers Through Sensory Connections

WEBWhen consumers are immersed into the restaurant experience, sensory stimulations are impacted, sometimes without even realizing it. In the order of how we’d …

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Blurring the Lines Between Beauty & Health With Gen Z

WEBThe client was developing a new line of premium oral beauty care products to be sold in specialty beauty stores under a new brand name and targeted to Generation Z. This …

Category: Health Go Health

Beauty Company Adjusts Ingredients After Discovering In-Context

WEBKey health & beauty aid company wanted to validate the impact of an ingredient change in more consumer realistic situations utilizing a sequential monadic testing design.

Category: Health Go Health

Curion launches new product benchmarking game-changer

WEBThe Curion Score is a single number that holistically captures the performance of the product, which can be compared against a normalized database. …

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10 Iconic Brands Who Successfully Evolved Their Products

WEBCheck out this list of 10 iconic brands who managed to do just that! “To improve is to change; to be perfect is to change often.”. -Winston Churchill. 1. Oreo …

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14th Pangborn Sensory Science Symposium

WEBThe theme for the 14th Pangborn Sensory Science Symposium is “Sustainable Sensory Science” and acknowledges the challenges that impact our current research approaches …

Category: Health Go Health