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HIPAA Compliant Healthcare Marketing and Ad Targeting

The first step is understanding if your brand’s core consumer audience falls under the ‘sensitive’ category. This will impact targeting capabilities. According to … See more

Actived: 9 days ago

URL: https://coegipartners.com/industry-expertise/healthcare/omnichannel-marketing/hippaa-compliant-healthcare-ad-targeting/

Best Practices for Targeting in Pharmaceutical Campaigns

WEBBest Practices for Targeting in Pharmaceutical Campaigns / Thoughtspace - Healthcare, Industry Expertise August 9, 2021 Colin Duft

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Q&A on Healthcare and Pharmaceutical Marketing Best Practices

WEBQ: What should healthcare and pharma marketers do to ensure they are being compliant in their digital advertising? A: PulsePoint – The foundation of all digital …

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Digital Guide to Healthcare and Pharmaceutical Marketing

WEBJanuary 18, 2022 Coegi. Healthcare and pharmaceutical marketing is a complex landscape. A long-standing emphasis on in-person rep sales and difficult to navigate privacy laws …

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Healthcare Business Today

WEBHealthcare marketing has undergone a major transformation as patients change their healthcare practices and preferences. In particular, younger healthcare …

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5 Digital Media Tactics to Amplify Public Health Marketing

WEBPM360 – 5 Digital Media Tactics to Amplify Public Health Marketing / Thoughtspace - Healthcare, Industry Expertise, Marketing Publications, Marketing Strategy

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Marketing to Gen Z: Authenticity Over Perfection

WEBOn average, Gen Z spends about 8 hours a day online. And 90% of Gen Z are spending a minimum of one hour per day on social media – primarily on YouTube, …

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Privacy Regulations In The Dynamic Pharma Landscape Coegi

WEBFrom the patchwork of stringent state laws to the nuances of consent in patient data usage, explore the critical elements that organizations must adeptly …

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Connected TV: A New Frontier for Targeted Healthcare Marketing

WEBCookie Duration Description; cookielawinfo-checkbox-analytics: 11 months: This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user …

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Why the Performance Scoring Model is the Future of Marketing

WEBThe scoring model gives you a new understanding of marketing performance across the business using both conventional, and unconventional, metrics. This levels up your data …

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4 Steps to Scale Your Multiunit Enterprise Marketing Strategy

WEBBrand marketing advice is often over-simplified – directed towards growing one brand, one product or one service. Multiunit enterprise marketing requires more …

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Using Multicultural Influencers to Drive Vaccine Consideration for

WEBA key opportunity identified by the Coegi team was that 15.1M people within target DMAs primarily spoke Spanish. To deliver an authentic message, our aim was to …

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Inside the World of Influencer Marketing with Tagger Media's …

WEBThis Q&A is an adaptation of a conversation between Coegi’s SVP of Marketing and Innovation, Ryan Green, and Peter Kennedy, the founder and president …

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Emerging Social Platforms: Advertising Beyond Facebook

WEBWhen marketers think of social media, they often default to Facebook, Instagram, LinkedIn, and Twitter. Although these platforms are important, there are other …

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Say No to Lazy Data Coegi

WEBWhat is Lazy Data? Picture this: a chaotic jumble of inconsistent formats, messy categories, and a general disregard for order. Lazy data isn’t just data that …

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CTV Advertising Best Practices: Q&A with The Trade Desk

WEBIn this Q&A article, we sat down with two CTV experts – Jake Richardson, Director of TV Partnerships at The Trade Desk, and Hannah Schatz, Director of …

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Increasing Brand Lift and Growing Market Share for BODYARMOR

WEBThe Health Conscious Adult audience saw 2% brand lift, $214k in attributable sales. More importantly, sales increased nearly 300% YoY, with 6% category market share; leading …

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