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POV: GOOGLE ENHANCES HEALTH INFORMATION IN …

WEBProprietary and Confidential 2 INTERACTIVE HEALTH INFORMATION MADE AVAILABLE IN GOOGLE SEARCH RESULTS EXECUTIVE SUMMARY On Feb. 10, Google …

Actived: 9 days ago

URL: http://cdn.intouchg.com/intouchg/wp-content/uploads/2021/04/08105019/Google-Enhances-Health-Information-in-Search-Results-POV.pdf

Point of View Health 2.0 Trends Around The World

WEBproprey 4 AI is everywhere Another interesting area to keep an eye on is that of Artificial Intelligence and Machine Learning, which are finding more and more applications in …

Category: Health Go Health

Pharma Patient Support Programs: What Does the Future Hold

WEBThe media has been paying close attention, with details of a California case against AbbVie being featured quite unfavorably recently in the Wall Street Journal and a number

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POV: GOOGLE EXPANDS HEALTH INFORMATION FEATURES …

WEBproprietary Proprietary and Confidential 3 In 2015, Google said that one in 20 searches was health related. With the 2016 update, it said symptom searches alone made up 1% of its …

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What Every Healthcare Marketer Needs to Know

WEBSocial determinants of health for the Black community include (but are not limited to) an increased prevalence of conditions like hypertension and heart disease; a lack of …

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POV: Mary Meeker’s 2017 Internet Trends Report: 5 Key …

WEBmachine learning and artificial intelligence are making it possible for computing systems like IBM Watson and other simulation software to quickly gather data and predict outcomes …

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THE DATA WILL SEE YOU NOW: WELCOME TO THE FUTURE …

WEB5 TE ATA WI EE Y W: WECE T TE TRE EATARE Data’s Role in Healthcare Some two-thirds of major pharmaceutical and life sciences companies already use big data in their

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POV: DOES YOUR BRAND.COM MEET THE PAYER’S NEEDS

WEBProprietary and Confidential things: improve the patient care experience, improve the health of populations, and reduce costs. When brands offer information that can help …

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THE HEALTH AND TECH TRENDS THAT WILL SHAPE PHARMA …

WEB2 the health and tech trends that will shape pharma marketing in 2019 executive summary healthcare reform and pricing pressures understanding the human inside the customer …

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Should Pharma Care About California’s New Data Privacy Law

WEBWhat Is Considered “Personal Information” Under CCPA? With respect to the CCPA, personal information includes information that “identifies, relates to, describes, is capable

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Mary Meeker’s 2019 Internet Trends Report: What Pharma …

WEBElectronic health record systems are still a sore spot: Meeker noted that the top physician “want” for future EHR development was interoperability, followed by predictive analytics …

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POV: Health Apps and Wearables: proprietary The Future of …

WEBproprietary ! Proprietary and Confidential ! 3! attacks, strokes and other cardiovascular illnesses, and is “associated with a significant 1.24% reduction in patients’ Framingham …

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California’s New Data Privacy Law: New Thinking on Its …

WEB• Social security numbers • Email and physical mailing addresses • Geolocation • IP addresses of all devices a consumer uses (i.e., smart phones, tablets, computers)

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THE HEALTH AND TECH TRENDS THAT WILL SHAPE PHARMA …

WEB2 h hh tech ht will hp ph 2018 executive summary the amazon-ification of health trust and transparency embracing empathy data ubiquity pricing, politics and value-based care

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Sensitive Disease State Media Targeting

WEBDetermining Disease State Sensitivity The first step in media planning and deciding how to reach a brand’s target audience is to determine whether the disease

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Complying With Colorado’s New Drug Price Transparency Law

WEB04. Provide training ASAP. Colorado sales reps — as well as marketing teams and their agencies who market directly to Colorado prescribers — will

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POV: FDA Updates Guidance on Submitting Promotional …

WEBproprietary Proprietary and Confidential 2 EXECUTIVE SUMMARY On Tuesday, April 21, 2015, the Food and Drug Administration (FDA) issued a new draft guidance entitled, …

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Communicating Beyond the Label: FDA Guidance Finalized

WEB2. Health Care Setting — HCEI impacts in treatment settings other than those in the pivotal trial, such as managed care when the pivotal trial was only conducted

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FDA Product Name Guidance Finalized

WEBFDA Product Name Guidance Finalized Executive Summary On December 12, 2017, the Food and Drug Administration (FDA) released a final version of the Product Name …

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