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Gen Z relies on non-traditional sources for healthcare information

WEBGen Z cares about health, but they aren’t using traditional sources for health information, according to a study released by Mediahub Worldwide. The study, which surveyed 1,000 …

Actived: Just Now

URL: https://www.campaignasia.com/article/gen-z-relies-on-non-traditional-sources-for-healthcare-information/469795

'Wellthy': Health is wealth, and the priority spend

WEBAs a result, health is truly wealth for brands and companies, as it is fast becoming a priority spend in the region, especially for homes, families and children. …

Category: Health Go Health

How agencies are addressing mental health in the workplace — …

WEB“Stress has been such a natural part of advertising for forever,” says Jeff Howle, EP+Co’s SVP and director of culture and integration. That doesn’t mean agency culture has to …

Category: Health Go Health

The truth about doctors: global study reveals impact of rapid

WEBSingapore’s panel discussion featuring (from left to right) Dr Jeremy Lim, partner & head of health and life sciences practice, Asia-Pacific, Oliver Wyman; Dr Chin …

Category: Health Go Health

Our favourite campaigns for World Mental Health Day

WEBWhat it's about: On World Mental Health Day 2022, Chi Forest and Tencent Charity Foundation launched a joint campaign to call people to take care of their mental …

Category: Health Go Health

McCann Health at the UN: The true power of evidence and science

WEBThe Council selected four areas to explore: antimicrobial resistance, the increasing likelihood of a post-antibiotics era in medicine; precision or personalised …

Category: Medicine Go Health

Health brands get ready for 2021: fads, fakes and FAANGs

WEB1. Faddy health. The likes of Fitbit (pictured), Strava, Peloton and Zwift will all fight to win the "exercise as medicine" battle. As trust in these brands is building, …

Category: Medicine Go Health

Awareness, normalisation and empathy: A dozen standout …

WEBTomorrow is World Mental Health Day, and to mark the role our industry has played in raising understanding about issues such as anxiety, depression and suicide, …

Category: Health Go Health

Is the PR industry finally addressing women's health

WEBLem-uhn’s menstrual leave policy. PR agency Lem-uhn has also announced a move to give extra time off for women who require it. The new policy entitles …

Category: Health Go Health

Consumerisation of healthcare in Asia is opening new doors for …

WEBTechnological advances have been continually improving the medicine for ages, but a new J. Walter Thompson Intelligence APAC study documents a new turning …

Category: Medicine Go Health

Raft of agencies sign up to IPA mental-health pledge for …

WEBAlmost 70 businesses in the advertising industry have signed up to the Institute of Practitioners in Advertising’s People First Promise, which is designed to demonstrate …

Category: Health Go Health

Interpublic pairs FCB Health, McCann Health networks to form IPG …

WEBGuarino, an FCB Health veteran, agreed, adding, “This is really easy owing to the connectivity FCB and McCann have had over the years. There’s a shared culture, a …

Category: Health Go Health

McCann Healthcare Worldwide rebranded as McCann Health

WEBStaff Reporters. May 31, 2012. McCann Healthcare Worldwide rebranded as McCann Health. ASIA-PACIFIC – McCann Healthcare Worldwide is to change its name and …

Category: Health Go Health

Empowering mental health ads that make you think, feel and act

WEBColgate-Palmolive's #FreeYourSmile initiative, launched on World Smile Day and World Mental Health Day, tackles 'smile shame' head-on. The brand utilized a …

Category: Health Go Health

Five things you need to know when creating health campaigns in …

WEBIntroduced in 2019, Healthy China includes a 'Health Education Initiative' to bolster health literacy. In 2022, the 5-year survival rate from cancer grew to 43.7%, inching closer to …

Category: Cancer Go Health

10 of the best APAC mental health campaigns (and 1 dud)

WEBTimed for release with this year’s World Suicide Prevention Day, this social campaign from Indian mental health association Mpower Minds hopes to remind …

Category: Health Go Health

Publicis’ Working With Cancer campaign wins Lions Health Grand …

WEBWorking with Cancer, which was inspired by Publicis Groupe chief executive Arthur Sadoun’s experience of the disease and his desire to change corporate attitudes to it, …

Category: Cancer Go Health

Health fears depress the Philippines' consumer confidence

WEBThe consumer confidence index declined to 113 in Q2 2020, down 20 points from CCI [1] levels at 133 in Q4 2019 amid rising concerns on job security and the economy. For …

Category: Health Go Health

Punk wellness: Chinese healthcare marketing targets anxious youth

WEBNews. Carol Huang. Aug 14, 2020. Punk wellness: Chinese healthcare marketing targets anxious youth. Young Chinese are becoming the main target for healthcare products …

Category: Health Go Health

China’s thirst for functional beverages Data Campaign Asia

WEBThe sales of beverages offering a functional benefit grew 6.9 percent in 2015, outstripping the growth of juice, the other fast-growing category in China’s …

Category: Health Go Health