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How to measure brand health

WEBCore brand health metrics include Advertising Awareness, Net Promoter Score (or Recommendation), Word of Mouth, Purchase Intent, Consideration, Customer …

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URL: https://business.yougov.com/content/46219-how-to-track-your-brand-health

Online or offline: How do consumers prefer to shop for beauty

WEBOlder consumers still prefer the traditional way of shopping with more than a quarter of 55+ (26%) saying they purchase all their health and beauty products offline. …

Category:  Health Go Health

BAND-AID and Dawn top Best Brand Rankings in the US while

WEBSee how your brand compares. Methodology: YouGov’s Best Brand Rankings report is based on brands’ Index score, which is a measure of overall brand …

Category:  Health Go Health

Request your free brand health check

WEBDiscover how much the nation is reacting to your brand right now. Simply request your free brand health check. If we're tracking your brand we'll provide you with …

Category:  Health Go Health

In-Depth Brand and Campaign Tracking Solutions by YouGov

WEBBuild a complete picture of your brand. Track all the brand health metrics you need across every stage of the marketing funnel. Know exactly what the world thinks about your …

Category:  Health Go Health

Brand Health Insights and Brand Lift Studies

WEBBrand health tracking. Help your brand grow, with instant access to historical and up-to-the-minute insights, built on 15+ years of living data. Our flagship brand intelligence platform …

Category:  Health Go Health

Most talked about brands: Q1 2024 report

WEBDownload the report Get in touch. Which brands are the most talked about so far in 2024? YouGov’s new report highlights the ten brands that have registered the …

Category:  Health Go Health

From sex to exercise, here are the things that Brits are most likely …

WEBThe YouGov survey unveils some intriguing gender-based trends. Women (70%) are slightly more likely than men (64%) to engage in health tracking and what …

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Walmart ups its game: Targeting high-income consumers with a …

WEBConsideration for Walmart among those households has risen from 50.6% in 2023 to 54% in 2024 so far. Whole Foods also saw an increase, with Consideration …

Category:  Food Go Health

UK trials AI therapy: Young adults most open to talking to AI …

WEBAmidst a national shortage of qualified therapists, the UK's National Health Service has recently begun offering mental health services to teens and adults through …

Category:  Health Go Health

What are US consumers’ self-care goals for 2024

WEBOther widespread self-care practices include adhering to a consistent sleep schedule (39%) and engaging in regular exercise (37%), with the 55+ age group …

Category:  Health Go Health

Navigating choices: How do consumers discover new healthcare …

WEBMuch like in the case of the market average, word-of-mouth recommendations are the most popular channel for consumers to discover healthcare …

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Medical Statistics and Healthcare Industry Insights

WEBUncover the latest in medical statistics and healthcare industry insights with YouGov's latest research. Discover a breadth and depth of data intelligence on Pharmaceutical and …

Category:  Medical Go Health

US Health Insurance Rankings 2022

WEBThis report ranks the health insurance brands being considered by the most Americans during 2022 open enrollment, with additional targeted analyses of key …

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COVID-19 Global Behaviours and Attitudes: The Year in Review

WEBFor over a year, the COVID-19 pandemic has dominated all aspects of our lives. Not only has it significantly affected health, economies, and public policy …

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YouGov's Automotive & Mobility Rankings 2022

WEBYouGov's Automotive & Mobility Rankings 2022 reveal the automotive and mobility brands with the highest overall brand health score according to consumers globally. Each day …

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Generational wealth: US financial trend report 2024

WEBFor instance, 55% of Gen Z believes it’s easier to achieve generational wealth now than it used to be, compared to 37% of the general population. In addition to …

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Global mental health improves slightly in 2023

WEBThe UAE reports the most improved mental health with 55% of respondents saying their mental health was better in 2023 than in 2022. They’re followed by India …

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US: Gen-Z more likely to seek mental health treatment than baby …

WEBYoung adults are more likely to seek treatment. Nearly a fifth of Gen Z (18%) sought mental health treatment in the past year, more than double the proportion of …

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How Miral improved brand health and targeted key audiences

WEBCrucially, YouGov BrandIndex indicated that the theme parks needed to improve their value for money score in order to improve the overall brand health. As a …

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Nordic: Food & Health report 2023

WEBThe report is conducted with a national representative sample of the population aged 18 years or older in Sweden, Denmark, Norway, and Finland. The data collection was …

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YouGov CharityIndex Top UK Charities & Brand Health Tracking

WEBContinuously track global brand perception of your charity or NGO, and everyone else in your sector. Understand and monitor the performance of your brand before, during and …

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Fallout, The Resident and Baby Reindeer: The most-streamed TV in

WEBFloating above a sea of Netflix titles, Fallout is Amazon Prime’s sole entry in the top ten. With over 220m views, the post-apocalyptic video game adaptation is the …

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