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The transformation of healthcare marketing

WEBFirst, of course, is the healthcare sector itself will experience explosive growth in a few years. Some numbers project a three-fold growth to Rs. 8.63 trillion by …

Actived: 5 days ago

URL: https://brandequity.economictimes.indiatimes.com/news/marketing/the-transformation-of-healthcare-marketing/85508100

FUTURE SHOCK: 25 Health & Wellness trends post COVID-19

WEBIn 1948, the World Health Organization (WHO) defined health with a phrase that modern authorities still apply. “Health is a state of complete physical, mental, and social well …

Category: Health Go Health

Key trends in consumer health market in India

WEBAdvt. Healthcare consumerism is on a rise. The Rs.27,000 Cr consumer health industry is one of the fastest growing sectors in India, seeing a consistent double …

Category: Health Go Health

World Digestive Health Day: How is the Gut Feeling, Marketing

WEB29th May is celebrated as World Digestive Health Day and the theme this year is A Healthy Gut From The Start. A healthy gut is important for an enhanced immune system, healthy …

Category: Health Go Health

Sara Ali Khan says 'It's time to Healthify' in new campaign

WEBThis is a still from the ad film. Health and fitness app, HealthifyMe has unveiled its brand commercial campaign ‘Sab karenge try’ to drive adoption of health in …

Category: Fitness Go Health

How brands are marketing sleep post the pandemic

WEBSmita Murarka, CMO, Duroflex, adds that more than 20% of the company’s revenue comes from categories they launched post-pandemic. “The pandemic has …

Category: Health Go Health

Flipkart set to foray into healthcare sector with Flipkart Health+

WEBFlipkart Health+ will endeavour to give millions of Indian consumers access to quality and affordable healthcare, starting with e-pharmacy and will add new …

Category: Health Go Health

MS Dhoni counts benefits of health insurance in Turtlemint's latest …

WEBA still from the ad film. Insurance adviser network, Turtlemint, has unveiled its new ad campaign titled, ‘health ke sath sath, ab health insurance mein bhi …

Category: Health Go Health

Amitabh Bachchan bets for digital healthcare in MediBuddy's …

WEBThe ad film has been created by ITW Playworx. Through this campaign MediBuddy wants to encourage people to embrace digital healthcare and, in general, …

Category: Health Go Health

Care Hospitals Group appoints Shalabh Dang as chief sales and …

WEBShalabh Dang: Before joining Care Hospitals, Dang served as the group head - domestic, international sales and collections for Fortis Healthcare. His last …

Category: Health Go Health

Vikrant Massey takes the stretch in Aditya Birla Health insurance ad

WEBAditya Birla Health Insurance, the health insurance arm of Aditya Birla Capital, has teamed up with actor Vikrant Massey to unveil a multi-film campaign that …

Category: Health Go Health

Healthify announces integrated AI health platform, Swiggy …

WEBTushar Vashisht, CEO and co-founder of Healthify Healthify (formerly HealthifyMe) has announced the launch of its integrated health AI platform that …

Category: Health Go Health

Ayurvedic Health And Wellness Supplement: Be one ropes in …

WEBA still from the ad film. The launch campaign was born out of the consumer belief that real competition in life is with one’s own self and that’s why it is imperative to …

Category: Health Go Health

Munna Bhai and Circuit challenges the age-old norms in new Acko …

WEBA still from the ad After disrupting the way Indians buy auto insurance, Acko, the tech-first insurer, has launched its latest campaign titled "Health Insurance ki Subah …

Category: Health Go Health

Max Healthcare launches ‘more to healthcare’ digital campaign

WEBETBrandEquity. Published On Aug 20, 2019 at 02:44 PM IST. Max Healthcare has announced the launch of a digital marketing campaign – ‘More to …

Category: Health Go Health

Centrum onboards Kajal Aggarwal to launch multivitamin and …

WEBArijit Sengupta, executive creative director – FCB Interface “Our collaboration with Kajal Aggarwal for Centrum women and kids multivitamin and protein …

Category: Vitamin Go Health

Religare Health Insurance rebrands as Care Health Insurance

WEBRead also: Experiential sports marketing: ‘Home as a new playground’ Anuj Gulati, founding managing director and chief executive officer, Care Health Insurance, …

Category: Health Go Health

Publicis Groupe launches ‘Pubfit’

WEBPubFit is a health and wellness programme aimed at encouraging a healthy balanced lifestyle for Publicis Groupe's employees. Publicis Groupe India has designed …

Category: Health Go Health

Johnson & Johnson Vision continues to promote eye health …

WEBAjay Grover, General Manager – Vision Care Cluster (AUNZ, IN, SEA, TW), Johnson & Johnson Vision “Our primary focus is to transform the way millennials …

Category: Health Go Health

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