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Brand Guidelines Identity Logos and Marks Campus …

WebTake care in positioning the campus logo. Choose the minimum size or larger, and provide at least the minimum clear space around the logo. Typically booklets, brochures and …

Actived: 9 days ago

URL: https://brand.ucla.edu/identity/logos-and-marks/campus-logo

UCLA Brand Guidelines

WebWho Can Use This Site. Anyone is welcome to explore this site. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is …

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Brand Guidelines Fundamentals Brand Defined

WebMission and Key Message. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. To state the mission more …

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Brand Guidelines Identity Logos and Marks

WebHistorical Marks. Over the years, illustrations of campus mascots and other graphics have been adopted for specific uses. These historical logos and marks are protected by law …

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Brand Guidelines Identity Group or Organization Identity

WebNaming Rules “UCLA” and “University of California Los Angeles” can only be used by registered campus groups as a geographical designation, e.g. “Student Group Name at …

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Brand Guidelines Identity Logos and Marks Historical …

WebVintage marks and logos are occasionally used to evoke a sense of history, especially in materials for alumni. However, they should never replace the standard use of the UCLA …

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Brand Guidelines Fundamentals Brand Protection

WebGuidelines for Registered Groups or Organizations. Request Permission. For those of us who work or study on campus, the UCLA brand is an everyday thing. Sometimes we …

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Brand Guidelines Identity Logos and Marks Campus Seal

WebThe UCLA Seal is the campus version of the University of California Seal, replacing the date "1868" with "UCLA." The UCLA Seal most often appears in UCLA Blue or black. The …

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Brand Guidelines Application Social Media

WebSocial media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. This guide outlines some …

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Brand Guidelines Identity Imagery Photography and Videography

WebDo Not. Do not focus too heavily on buildings. Do not crop an image so severely that the subject and emotion are compromised. Do not use colorizing or other dramatic filters. Do …

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Brand Guidelines Identity Naming, Copy and Editorial

WebTo achieve a conversational tone, use relatively simple words and sentences, and write in active voice. Sometimes body copy is in the second person, directed to “you,” the reader. …

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Identity Typography Brand Guidelines

WebKarbon Regular is usually best for text. Karbon needs generous leading, three to five points greater than the size of the type. Never set body copy smaller than 10 point, even for …

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Brand Guidelines Identity Logos and Marks Script Logo

WebUCLA Policy 110 distinguishes between the Campus Logo, used to represent the institution, and the Script Logo, used primarily to represent intercollegiate athletics. This is a …

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Brand Guidelines Identity Imagery

WebLos Angeles is the land of sunshine, energy and opportunity. UCLA exemplifies the spirit of our home city — here, there’s a palpable sense of exuberance and optimism. Our …

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Brand Guidelines Identity Names and Naming

WebNo college, school or department can add a donor’s name or change its formal name without approval. “Marketing names” are shortened versions of the formal name; no additions or …

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Brand Guidelines Application Presentations

WebThese templates provide options for designing presentations using either PowerPoint or InDesign. When creating your presentation, think of each slide as a kind of billboard, with …

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Brand Guidelines Identity Colors

WebPlease note that in order to maintain maximum vibrancy of these colors, they will appear slightly different between screen and print. Due to printing limitations, the CMYK values …

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Brand Guidelines Application Print

WebPrint templates are designed to help you use UCLA’s brand elements such as the logo, color palette and special fonts seamlessly in your work. Formal templates serve for occasions …

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