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Digital Marketing During COVID-19: Five Ways to Help Brands Thrive

WEBGlobal communities around the world are taking the necessary measures to mitigate the spread of the COVID-19 outbreak. During these times of uncertainty, companies from all …

Actived: 9 days ago

URL: https://blog.shakr.com/digital-marketing-during-covid-19-five-ways-to-help-brands-thrive/

Navigating Marketing in a Post COVID-19 World

WEBA crisis can either make or break a business. Today, a global health crisis like what we are facing can either paralyze an organization or force it to thrive. Business …

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How to Make an Effective Marketing Video Without Sound

WEBSource: Kahoot! Kahoot! puts a title card at the start of the video announcing what it’s about. They also include title cards at the start of each section, in the simple format of …

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COVID-19 Brand Spotlight: Hilton’s Gold Standard for Proactive …

WEBUnder normal circumstances, hotels will typically promote their new cuisine and opulent amenity upgrades. The rampant spread of the COVID-19 virus worldwide …

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2021 Holiday Video Ads: Here’s How You Can Start Planning Like a …

WEBMicrosoft’s holiday ad takes a fun spin on celebrating the holidays at home with loved ones, and of course, your fur babies. The commercial focuses on a puppy …

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How to Build a Scalable Instagram Stories Strategy

WEBSet your style guidelines. Once you have a better idea of who your audience is, set guidelines for your brand voice, style, and imagery for Stories. A consistent look is …

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Desktop vs. Mobile Video Consumption: What You Need to Know

WEBGoogle found that video ad viewability was significantly higher among mobile users than desktop; mobile viewability was at 83%, and desktop was only 53%. This is partially …

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Holiday Video Marketing: How To Drive Performance To Your …

WEBThe COVID-19 pandemic has brought significant changes to the lifestyle of consumers around the world. Consequently, it has also altered their purchasing …

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5 Ways to Use Product Videos To Increase Conversion Rates

WEBZappo has been successfully using video for product demo to great success. It’s found that sales increased by 6% to 30% for items with video demos on the product sales page. ( …

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How to Create an Instagram Video Ad Funnel That Actually Works

WEBStep 2: Lead Capture / Drive Preliminary Action. Hopefully, users have watched your first initial video, even if they didn’t click on the link. That’s an outstanding …

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5 Great Ways to Use Instagram Video Ads

WEBTo use storytelling in your videos, you can appeal to users pain points with personal, individual stories; a company selling zit cream could have a testimonial from a …

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Why should brands get into the video ads train

WEBVideo is one of the biggest game-changers in marketing over the past few years. There’s no doubt that videos have become one of the most popular forms of online content …

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COVID-19 Brand Highlight: See How Hyundai Motor Successfully

WEBHyundai Motor America has proven to be ahead of the curve in implementing its COVID-19 response plan. The leading car manufacturer used various digital …

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How Social Commerce Product Discovery is Changing Holiday …

WEBThe past 20 months have been transformative, to say the least. A paradigm shift from the traditional brick-and-mortar holiday shopping to a staggering rise of online …

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What Types of Product Videos Should I Use

WEB1. Close-Up Product Videos. A video that focuses on a close-up view of the product can be beneficial for a large number of industries. This is particularly true for many B2C …

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8 Instagram Ideas That Will Give You A Creative Boost

WEBInstagram Idea #15: Use External Tools to Create Cool Videos. There is no shortage of video editing apps to help take your Instagram video to the next level. As we …

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19 Instagram Story Ad Ideas from Creative Brands

WEBBare Minerals. Bare Minerals also targets a young, female audience. The cosmetic brand features a familiar face in their Instagram Story ad: Black Panther ‘s …

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10 Instagram Trends Marketers Need to Know for 2019

WEBInstagram reached a whopping 1 billion monthly users in 2018, and there’s no sign everyone’s favorite photo-sharing app is slowing down. Of all the trends to consider, this …

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